Our philosophy is simple and straight-forward. It can
be summed up in a single sentence:
"Fitness professionals should ONLY market and sell top-of-the-line fitness products."
Here is the rationale and model.
You are the expert.. and
therefore, should NOT compete with products sold online,
at mass retailers or any other venue.
Your logo/brand should be the
predominant image/symbol within your facility. Count
how many other brands (equipment, products, etc.) are under YOUR
roof and eliminate as many as possible.
You are a "boutique" with
"best-of-breed" (your brand)product lines and services and,
therefore, should charge
accordingly. A similar business model is a hair salon with
"exclusive products."
Your business model MUST
develop multiple streams of revenue income. Some studios and
clubs maintain a 60/40 split of Products vs. Services
in gross revenue.
Our goal is to demonstrate how private-labeled products can help
drive
your business to new level of success and profitability.
For 2006, we've divided our marketing support into three (3) sections:
Consumer Support starts with
recognizing the value of your time. As a Fitness Professional your
time/services is your most valuable asset. Unfortunately, each day
some of your valuable time is improperly used when clients and members
ask many of the same questions... repeatedly.
What if there was a place where they could go to get answers... with
no marketing hype, no data capturing, no branding.... just
straight information. The
infosupp website was created for just that reason. To
inform your clients and members with straight information about the
super-premium supplement line, software tutorials and even a
weight-management slide show. Just click here.
This
information on this site is intended for general reference purposes only
and is not intended to address any medical or health conditions. This
information is not a substitute for professional medical advice or a
medical exam. Prior to taking nutritional supplements or participating
in any diet or exercise program or activity, you should seek the advice
of your physician or other qualified health professional. No health
information on this site should be used to diagnose, treat, cure or
prevent any medical condition.
(publisher)
