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O.K.... we all know branding starts with a strong graphic design, business cards and letterhead.  But, there's a lot more to it.  As you become more involved with marketing, you'll discover there are huge benefits to branding your business and products.....  Here are just a few:

1. A strong brand allows for premium pricing versus competitive products.

2. A strong brand gives you protection against price wars.

3. A strong brand breeds customer loyalty resulting in higher profitability.

4. A strong brand drives high levels of  employee pride.

5. A strong brand is a magnet for recruiting the best employees and retaining them over time.

6. A strong brand allows for greater new product success because of the implied endorsement.

7. A strong brand provides leverage when negotiating with business partners such as corporate and medical accounts.

8. A strong brand is attractive to co-branding partners.

9. A strong brand makes you a more attractive licensing candidate.

10. A strong brand mandates clarity in internal focus and brand execution.
     

• Your brand conveys the essence, character, purpose and expectations of your unique business – both products and services.  It’s the heart and soul of the company from which all outward expressions emanate.  Your successful brand will deliver the same quality experience time after time to enforce its promise.  Your brand is your reputation.

• Your brand creates feelings, emotions and an affinity toward your services and products. As your brand becomes accepted it is referred to others in a defined, directed and understood manner.  Ideally, your brand becomes embraced by all audiences.

• Branding is a process – not an event.  It is planned, strategically focused and integrated throughout your organization.  Your brand establishes the direction, leadership and clarity of purpose for your business.

     A Strong Brand Creates Loyal Clients/Members

• When members/clients are highly loyal to your brand, there is minimal consideration of your competitors in the purchase or renewal process.

• When members/clients are highly loyal they request your brand (products) by name.

• When members/clients are highly loyal, they recommend your brand to their family, friends and associates.

• When members/clients are highly loyal to your brand, they are more accepting of new products and services offered by your brand.

• When members/clients are highly loyal to your brand, they refuse substitutes and will wait longer or travel farther to get the brand of their choice.

• When members/clients are highly loyal to your brand, they will continue to pay a premium price.