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The
Absolute Truth
About There are two approaches toward weight-management. The first is the "magic-theory." The second is the "Fitness or Lifestyle" approach. (powerpoint slideshow - requires ms powerpoint) The Magic Approach The magic-theory often incorporates restricted-calorie
starvation diets, pills, hypnosis, pre-packaged foods, etc. You may remember the
infamous liquid-diets, grapefruit diets, amphetamine diet pills, the Hollywood
Diet, Scarsdale Diet Plans, "fen-phen"
and most recently, the Atkins Diet fad. The magic theory approach is appealing because it requires no responsibility. You simply fall into a "system" and "they" tell you what to do. You don’t even need to think. (You just need to suffer). The system has all the answers. And if you fail, well, then it’s your fault because you weren’t a good "dieter." The magic-theory has left millions of people in hopeless despair (and hungry) in their never-ending quest to be thin. The Fitness Approach Meanwhile, beneath the clamor of misleading advertising, dieting "gurus" and multi-level weight-loss schemes, the Fitness Industry has quietly and methodically helped millions of people throughout the world achieve long-term weight-management and fitness goals. How? By using common sense!Weight-management programs designed by fitness professionals focus on three primary elements -- proper nutrition, productive exercise and positive motivation. Fitness experts focus on body-composition (body-fat vs. lean mass) instead of body weight. You’ll also find that many fitness organizations emphasize the physiological aspect of weight-management as opposed to the psychological side. This makes sense since most fitness experts receive their training in exercise physiology, nutrition or other life sciences related to the physical world. So, it is to that end, the physiological aspect of weight-management, that this page, our entire web site, and our company is dedicated.
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