2 Key Secrets of Modern Fitness Marketing

  Are your sales and marketing strategies just plain OLD and STALE..?   Do you feel like no matter what you do… it’s not very effective at converting prospects into clients?   Let me ask you this question:    How often have you heard the phrase, “Always be Selling” —  or, “Always be Closing”..?   It’s NOT…

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How Today’s Fit Pros Invest For Success ONLINE….

  I just love the way this question was “framed” and presented to me.    “Would you invest $60 dollars to generate $199 (gross) $139 (net profit)?”    That’s not a bad return on investment.  Especially if it doesn’t require any effort or time. That’s exactly the question that Marcie Whitman asked me the other day……

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New Video Sneak Peek

Here’s a “sneak peek” of the new Promotional Video we’re finishing up for the Onboard 101 Program.  It’s called: The Investor.    If you’re an Onboard 101 Admin, it will be available with YOUR LOGO next week.  We build by request, so be sure to be on the lookout for my email once it’s available. …

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#1 Way to Add MASSIVE GROWTH to Your Fitness Business

Do you feel like your fitness business isn’t growing as fast as you’d hoped? Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow. Then, you hope some of the participants will sign-up for longer term packages. Or,…

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How to Leverage Your “Mommy Issues” into Cold Hard Cash!

All that CASH FLOW started because of her mother.   This is an amazing journey. Please allow me to provide the backdrop in order to put it in context… Mothers and Daughters… Being a male, I’ve never quite understood the relationship between daughters and mothers.  At times, the best of friends… loving and nurturing.  Yet,…

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#1 Way to Future-Proof Your Health and Fitness Business

Let’s just sum it up in one word:   “COMMUNITY.” Let me explain… If you really want to “future-proof” your fitness business, then the entire MINDSET of your business (including you, your staff, your facility ambiance, etc.) MUST… and I mean MUST focus on building “COMMUNITY.” I know you’ve heard this before. But, most people just…

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The Art of Leadership…

I love this image. Sure, he’s cocky.   But, for me, it reveals that unmistakable look of confidence often displayed by “natural-born” leaders. Most people, including me, need to learn leadership skills.  For most of us, leadership is not a “given.”  It is acquired. And, even “natural-born” leaders must learn how to control it and…

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Fit Pro Passive Income ONLINE….

Almost every single fitness business owner I know is trying to figure out how to streamline and add more online automation to his or her business.  In fact, this is true of ALL small business owners. And why not? After all, with online automation you can: Increase your productivity Decrease your labor costs  Increase your profit margins Seems simple enough…. right? But, then, there’s this… The most frustrated, “tear-your-hair-out” people I…

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How to Take the Lead in ONLINE MARKETING….!

I already know you’re smart. You know a ton about health and nutrition. You know you can help people in so many meaningful ways… …if only you knew how to make MORE MONEY doing what you love!   You have great ideas and know how to market yourself. And, you’re even known as an “action taker!” Yet, you’re…

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