It’s All About YOU…!

  Oh yes…   …. these days, it’s ALL about YOU.   Why?   Because social media deliverability and conversions are in decline.   So, your email and website are becoming super important.   And, that means your ABOUT PAGE on your website needs to be really good!   [FREE DOWNLOAD] —> “ABOUT PAGE” TIP SHEET​   Did you know the “ABOUT PAGE” is the most visited page…

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Stop Killing Yourself!

  How much time are you spending on things OTHER than running your business? ​ The “entrepreneur’s curse” is thinking you can do everything yourself. ​ Or, it won’t be done right unless YOU do it. ​ Here’s the truth… whether you’re a business owner or staff, if you want to succeed at anything, you…

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Avoid These 3 Fitness Business Traps….

  I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma.   She told me that sometimes she feels like she’s wading through quicksand in her business.   And, the harder she tries, the more stuck she becomes!   “This sucks, Art! What am I doing wrong?”   I always…

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Here Comes 2024

Here are some interesting trends affecting all of our businesses this coming year…. ​ 👉 Growing Stats: According to WW (formerly Weight Watchers) over 42% of Americans are obese, with some studies suggesting overweight and obesity are responsible for 1,300 per day! (Wow!) ​ 👉 New Competitor?: Here comes NIKE with their own NIKE STUDIOS. Can’t help but wonder if this trend might expand among other product manufacturers.…

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How to Leverage Your “Mommy Issues” into Cold Hard Cash!

All that CASH FLOW started because of her mother.   This is an amazing journey.   Please allow me to provide the backdrop in order to put it in context…   Mothers and Daughters…   Being a male, I’ve never quite understood the relationship between daughters and mothers.    At times, the best of friends……

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It’s the Little Things in Business

  I don’t know about you,  ​ …but I find so much of success in business as well as most peoples’ personal lives are all about the “little things.” ​ And, yet, those little things are HUGE for the people they affect. ​ For example: ​ A Little Thing About Personal Recognition ​ If you’re a business owner, you probably already…

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Artificial Intelligence – Is AI Your Friend or Foe?

  You know it’s coming… ​ …. and we’d all be foolish to think AI is not going to impact our businesses. ​ Yours, mine, everybody’s! ​ GOOD NEWS! ​ First off… as health and fitness professionals, we’re all in a great position. ​ That’s because AI will never be able to duplicate the “human touch.” ​ So,…

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The Fitness Lead Generator

  If you rely on LEAD GENERATION to grow your business, then, 👉 read on…. (the FREE LETTER download is halfway down within Step #2) ​ 3 STEPS TO MASSIVE LEADS ​ Before I get into the 3 STEPS, you should know this is all about OUTREACH. ​ Why? ​ Because 97% of all health and fitness pros rely on “passive marketing” ie., waiting for…

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The NO-GUTS, NO GLORY Instant Sales Generator

  It’s baffling..!​ ​ Every day the marketing gurus are pitching fitness challenges, marketing funnels, non-stop social media posts, podcasts, live streaming… and the list goes on and on. ​ All with a single purpose: to gain new clients. ​ But when asked if any of these complex tactics converted participants into actual clients – the conversation gets awkward. ​ The…

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A Fitness Contrarian

  I have to admit​… contrarian entrepreneurs are some of my favorite people. ​ You know the type… ​ They’re the ones who buck the popular trends and do things their own way. ​ You probably know a few…. Or, maybe you’re a contrarian, yourself! ​ Holly Mitterson, owner of a small women’s boutique studio in…

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Window Shopping for Fitness, Wellness and Nutrition

  Have you ever just gone “window shopping?” ​ Like… downtown — or at a mall — or maybe even a swanky “fashion district” like Rodeo Drive in Beverly Hills? ​ At that moment you have no intention to purchase. Instead, you’re self-educating as to “what’s new” …. how much it costs and “who” is making it available. ​ Savvy retail marketers understand this. ​ That’s why they spend…

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Unapologetic “Throw Down”

  Do you ever wonder…. how successful health professionals invest their money?   Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website).   We discussed how most health professionals will invest in certain things with ZERO questions asked.   Like…

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Resources You Can Use Right Now…

    I’m constantly asked about what tools we use for our websites, social media and videos, I updated our RESOURCES page and listed EVERYTHING we use for our digital platforms. ​ Almost all of them are FREE..! (with upgrades if needed). ​ Then, I remembered, we have a ton of things that are FREE…! ​ So… here are FREE THINGS!  ​ ✅ RESOURCES (almost all FREE) ✅ VIDEOS (the top…

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Fitness Marketing Bias

  This really happened…. ​ In 1985 my boss and business mentor came storming into my office all red-faced, eyes popping, veins bulging and literally screamed at me: ​ “YOU ARE NOT YOUR F_CKIN’ CUSTOMER!”   Almost 40 years later I’ve never forgotten it. ​ In fact, it’s been a guiding light throughout my marketing…

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The BEST Lines About Weight Loss..!

Whether it’s sales presentations or full-on seminars… you might get a kick out of some of the things our fitness partners have said. ​ Some are really funny. And some are insightful. ​ Most statements were made to explain BODY TRANSFORMATIONS and WEIGHT-MANAGEMENT to a consumer audience. ​ Here are just a few we’ve collected: ​ ———————————————— Benni Saskin at…

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How to Get Paid For Doing Nothing

  Honestly…!   Maggie Lewis makes a quick $375 every single month… without fail! ​ That’s $375 net profit (not gross sales). ​ She told me this: ​ “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” ​ Money on autopilot! ​ Sure, I know it’s not a lot of money.…

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Have You Met Your “Future-Self?”

  It was a Rolls Royce that did it for me! ​ Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. ​ Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” ​ We…

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No One Beats Joan…

  This might be nuts… ​ But, I purposeIy subscribe to tons of email lists from fitness pros, clubs, studios and vendors. ​ Yes… on purpose… because I want to see how our industry crafts their “messaging.” ​ One of my favorites is from Joan Napolitano — a 50-something personal trainer/coach in Florida who owns and operates a 6-figure, niche boutique studio for 40+…

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The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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Winners and Losers

  Yes… there are “winners” and “losers” in this world. ​ As athletes, coaches and entrepreneurs – we are accustomed to these labels. ​ But, in our everyday lives that kind of stereotyping is too binary. Like black and white. ​ In the real world most of us possess winning and losing “behaviors.” ​ We have BOTH! ​ EXAMPLES… ​ Maybe you…

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How to Get Medical Referrals

  Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. ​ Here’s what he told me: ​ ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.”   Tim compiled…

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Could THIS be YOUR Opportunity…?

​ ​Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! ​ Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! ​ If that’s you, then, you should be proud! (thousands of fitness businesses have not…

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