Yes… it’s coming.  The most unique MasterMind Workshop in the fitness industry.  In just 2 days, you’ll gain 20 years of successful weight-management experience…including:

• our proprietary 6-Step System…
• a full, comprehensive tutorial on the MAP SYSTEM…
• loads of marketing and advertising collateral,
• dozens of guidelines, checklists, how-to lists

– all rolled up into a TWO-DAY, MasterMind Workshop! 

There is no other workshop like this — anywhere!  

You should attend if….

 

You should NOT attend if…

 

You’ll discover how to accomplish two incredible goals at the same time:

• How to help your clients achieve RESULTS
• How to generate high-margin PROFITS

If you currently offer…or are even thinking about offering — weight-management services, then, this could be the most important workshop you attend. It will change your business.  It could change your life!

NOTE:  This exclusive MasterMind Workshop is limited to just 20 people.

 

• This is the ONLY workshop in the industry where you will learn a PROVEN 6-STEP SYSTEM for Weight Management & Lifestyle Programming and Education.

• This system does more than help your clients and members achieve RESULTS. It is a proven FINANCIAL SUCCESS STRATEGY… for you!
  

• This exclusive 8-hours of hands-on, instruction, will provide you with the knowledge known by only a handful of industry veterans (most of whom I taught).
  

• You’ll receive more than $1,200 of  professionally developed support tools designed to accelerate your success.. including MAP SYSTEM software (unlimited version),  advertising collateral, Member-Only Marketing Content (including the 2012 Weight-Management Marketing Manual) and your own branded, powerpoint presentation called Finally, the Truth About Weight Management.  (These tools alone off-set the entire cost of the MasterMind Workshop)!
  

• It’s an opportunity for you to accelerate and project your business to levels of which you’ve only dreamed….

For more than 20 years I’ve been teaching clubs, studios, and corporations as well as hospitals, coaches and other dedicated health professionals how to market, sell and teach weight-management- exclusively in the fitness environment. (check out the dates on the testimonial letters below)!

As one of the top experts in this particular niche I know what works.  And, what doesn’t.  That’s where my experience counts!

And, now with the web and new technology, there are more opportunities with weight management than ever before!

But, to fully explain these incredible opportunities, it’s important to provide you with some of our proprietary research.   You’ll never read about it in fitness industry trade magazines.   You won’t hear it from fitness industry veterans or the top marketing gurus.  The fact is, they simply don’t know this stuff.

 Now, let me share with you a few blunt facts about the fitness business….

Today, in the U.S. there are 29,451 health clubs. Add to that about 261,000 certified fitness trainers (and thousands more non-certified). Plus, thousands of corporate wellness programs, YMCAs, hospital-based fitness facilities, recreation centers, military , college and university fitness, hotel fitness centers, apartment complex fitness centers… and, of course, the thousands of country clubs, tennis clubs and swim centers.

• As incredible as this may sound, more than 99% of these businesses are using 30-year old outdated business models and marketing strategies. (For perspective, 30 years ago there were almost no “home computers”, most people played music on tape or record-players and the fax machine was high-tech.)

• Yes. That’s right. I have the nerve to say that more than 99% of fitness businesses are strategically wrong. It’s almost as if the entire industry is a herd of sheep — all doing the same wrong things. All following the same old strategies that were good 30 years ago… but, today are no longer relevant.   Are you part of that herd…? Shouldn’t you be the one who’s different?

• Here’s a little known fact. After all the hidden costs most fitness businesses are working off margins of less than 10%. Thousands are headed toward financial failure.  It’s ironic….  With obesity rates climbing, health care costs soaring and a huge baby-boomer population… the fitness industry should be growing and prospering!  I mean absolutely screaming! BUT IT’S NOT. This just doesn’t make any sense. So, let me explain what’s happening and how you can differentiate yourself, buck-the-trend and leverage this “herd mentality” into your own financial success! “Baaaah…..!”

 

To this day, the fitness industry remains behind-the-curve in recognizing, much less optimizing, the enormous opportunities associated with weight-management and lifestyle education programming. This is astonishing considering the following facts:

• The #1 reason men and women join a club or hire a trainer is to change their bodies.  All studies, including our won proprietary research,  agree on this point.   Regardless of how the question is asked, people want to “change” their bodies… and that almost always means a DECREASE in body size, body weight, body fat, etc.

• The fitness industry offers the only viable protocol for successful, long-term weight-management (proper nutrition, productive exercise and positive motivation). The industry is in general consensus regarding physiological principles.

• All other quick-fix, restricted calorie programs, pills and other “magic theories” offered by commercial weight-loss centers are not based on basic human physiology and are, therefore, faulty in design and inevitably fail.

Take This to the Bank…

• There is overwhelming consumer demand for weight-management in the fitness environment.

• Fitness professionals are, by far, the most qualified to help consumers attain long-term, weight-management goals and subsequent lifestyle through proper nutrition, productive exercise and positive motivation.

• Despite the obvious match of consumer demand and service offerings, the fitness industry has failed to “connect” with consumers and capitalize on the potential revenue. It is a $12 billion disconnect. It begs the question… why?

Here’s the answer…

The fitness industry, in general, is NOT LISTENING.   While the market seeks “services” (weight-management) or “results” the industry continues to bang on the same old drum… “memberships… memberships… memberships…!”

Here are other factors to compound the issue:

• From multi-purpose clubs to circuit training facilities to day spas to training studios to mobile fitness, etc. the fitness industry is deeply fragmented –

• Fitness is a “mom and pop” industry. As a result, the fitness industry sends thousands of mixed messages to the general public. There is no cohesiveness of message such as the campaign put forth by the American Dairy Association: “Got Milk?”

• The fitness industry is a low-margin “sales-driven” industry focused on selling memberships (herd mentality). It is not a “marketing-driven” business focused on developing brand or defining its purpose.

• Most fitness professionals view weight-management / lifestyle education and programming as an added service, not a core business despite obvious consumer demand! (herd mentality).

• Fitness industry trade associations and trade publications dedicate less than 1% of editorial space addressing weight-management / lifestyle education and programming related operations and/or opportunities.  They focus on selling memberships (herd mentality).

• Fitness professionals overwhelmingly believe nutritional guidance is outside their “scope of practice.” (herd mentality).  IT IS NOT!

O.K.  You’ve taken the time to read this far… so, I’m going to assume you’re interested in this MasterMind Workshop.  Great!

So, let’s talk about you… your goals and what, specifically you hope to gain and how you’ll benefit by attending and participating in this MasterMind Workshop.

Over the years, these are some of the most frequently asked questions (I address them all):

• How do I structure a credible weight-management program ie: one-to-one, group
• How long should my program be? 6 weeks? 8 weeks?  12 weeks?
• How much should I charge for my program?

 

Whether you operate a club, studio, bootcamp, day spa, corporate wellness or medical facility, and are interested in creating several new high-margin profit centers for your business… then this is the ONE MasterMind Workshopyou MUST attend.