Imagine pulling up to a gas station with more than 50 pumps — each with a different quality of fuel and each with a different price. That’s the protein marketplace and it’s incredibly confusing.
So, let’s make it a little easier to understand. In simplified terms, the 3 most important factors that affect the value (price) of protein powders are:
• Quality • Process • Age
QUALITY: Protein powders can come from several different sources, including soy, milk and whey (cheese). Most sports nutrition formulas use whey protein. Whey protein formulas are available in different grades where actual protein content can vary from a low of 30% to a high of 80% protein.
Some companies import various forms of protein from Asia and China. Some experts argue that QC issues and time-of-transport can negatively impact the quality of the protein.
This Whey Protien is at the highest level (80%) content and the raw whey is secured from a GMP (Good Manufacturing Practices) compliant whey processing manufacturer in Southern California.
PROCESS: The method by which protein is processed (manufactured) is equally important and even more varied. The process that results in highest quality protein calls for a calibrated, low-temperature environment with precise micro-filtration processes in order to maintain a full spectrum of intact bioactive peptides, including beta-lactoglobulin, alpha-lactabumin, glycomacropeptides, immunoglobulins, bovine serum and lactoferrin as well as other amino acids and nutrients.
This Pure Whey Protein formula starts with a proprietary blend of pure, premium quality, partially pre-digested (hydrolyzed) and micro-filtered whey protein isolate and concentrate and is low-volume, batch processed using the precision protocol as described.
AGE: All protein powders experience some form of degrading due to exposure to air and other natural chemical reactions as they age. While there is no getting around the fact that bio-active formulas degrade, there is much debate as to “how much” degradation occurs and “how long” it takes to occur (shelf life).
Some experts maintain that it is alright for a protein powder to sit in a warehouse for 2 years before making it to a retail store shelf. We disagree!
Some of the world’s top athletes use this exact same whey protein powder as a recovery supplement. With that in mind, our philosophy is, “Why take chances?”
Our manufacturer produces “limited runs” of between 1,000 – 2,000 jugs at a time (batch). This results in a consistently “fresh” full potency formula and avoids the issue of degradation.
You Get What You Pay For…
There are literally hundreds of less expensive protein powders on the market — and the internet. Obviously, lower prices are typically indicative of the quality.
From the highest-grade raw ingredients through the precise, temperature-controlled manufacturing process –this is a super high-quality optimal protein scientifically engineered for serious active-lifestyle fitness enthusiasts and competitive athletes.
Take a look at the ingredients and judge for yourself whether or not this is the absolute best formulation you could ingest along with your healthy nutrition plan.
Directions for Use: As a food supplement, blend 1-2 scoops of our Whey Protein into water, juice, milk or your favorite beverage. Serving size may be increased or decreased to meet individual goals.
Serious athletes and bodybuilders can promote enhanced muscle development by implementing a pre- and post-workout serving strategy or as recommended by training staff or coach.