The Daily Journal

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View every single page of the entire Daily Exercise & Nutrition Journal by clicking on the arrows at bottom. You can also enlarge or minimize each page with the + or the - signs.  There are over 25 pages of Food Exchanges that coincide with the MAP System Exchange List.  We did not post all of them in this flip book.   To view the actual Exercise Log and Nutrition Log, please turn to pages 22-25.




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Today’s elite trainers, clubs and medical professionals educate and empower their clients toward health, fitness and lifestyle success with the Daily Exercise & Nutrition Journal!

PLUS…. it’s an instant profit generator for…

The 8-Week and 12-Week Daily Journal allows a user to track his or her nutrition intake and exercise program in the same journal.  It also provides educational information with charts, graphs and food exchanges.



How Will You Use Your Daily Journals?

Here are eight different ways fitness professionals and clubs use the daily journals to their advantage…

Personal Training

As the Fitness Industry’s #1 tracking log the Daily Journal is used by thousands of certified and licensed health professionals to help clients and members successfully reach their fitness and lifestyle goals. Beyond the pages of information and motivation, the Daily Journal helps motivate exercise and nutritional adherence. The bottom line is “results.” And, ultimately, clients and members who achieve results are walking, talking billboards who project an image and spread positive word-of-mouth about your club or business and your expertise.


Value-Added Membership

A branded Daily Journal is a wonderful way to say “Thank You” to a new member. While competitors provide nothing more than a contract, your new members are handed a viable, tangible gift that demonstrates a sincere interest in helping him or her achieve their purpose in joining. It’s often the very first thing they show their friends and family.

Sales Presentation

First impressions are formed almost immediately – based on visual cues. Just imagine the impression you create when you show a prospective member a branded Daily Journal as well a Reference Manual and Cook Book. This simple action speaks volumes about your professionalism, integrity and sincerity during a sales presentation.

4FreePresentations (corporate and other)

You certainly can’t take your equipment with you to make that important “corporate membership” presentation. But, you can take a set of branded Daily Journals, Reference Manuals and Cookbooks. Among human resource directors and other corporate executives, these materials send a clear message: professional, committed and knowledge-based. Consider leaving a set of branded materials behind for their review.


Ask the real experts about weight-management and they’ll tell you it’s the 3 P’s. Proper Nutrition, Productive Exercise and Positive Motivation. With the Daily Journal, each member can efficiently track his or her nutrition and exercise protocols. This leaves you with just the right amount of time to provide the motivation!

Fitness Contests

There’s nothing more effective at managing and/or participating in a fitness contest than the Daily Journal. It is the “Total” incentive tool. It helps participants stay on track and gauge their progress. It’s also the best way for contest managers to keep track of participant measurements, make adjustments in exercise and monitor caloric intake. It may even help to determine winners!

Pro Shop Sales

The Daily Journal, Reference Manual and Cook Book are “hot-sellers” in fitness pro shops throughout the country. And, with your brand on the covers, all three are exclusive to your facility. Clubs with a café or juice bar often serve several of the recipes. Now that’s smart marketing!

Out-of-Club Marketing/Referral Tool

On April 8th, 2004, Janice Keaton, a Los Angeles elementary school teacher, showed her Daily Journal to 30 of her peers during lunch break in the school cafeteria. She showed them the charts and information as well as her own entries. She explained the difference between body-composition and pounds on-the-scale. Between the 11th and the 15th of that same month, 27 of those teachers joined the same club as Janice. This is just one of hundreds of examples where the Daily Journal served as a “silent” marketing partner for a club.



Branded Fitness Marketing

These proprietary, branded fitness publications are a fantastic example of branded fitness marketing. Most of these publications go home, and into the community (your market area) with your client or member.

Today’s smart fitness marketers understand the importance of Branded Fitness Marketing. Private Label Fitness is for career fitness professionals interested branded fitness marketing, branded fitness products and branded fitness, in general. Almost all of our products are available for private label including branded journals, branded reference manuals, branded cookbooks, branded supplements, branded apparel, branded fitness technology products and branded fitness products, in general.

Physiology 101
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The Truth
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MAP Overview
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How "Branded" Looks

Private Label Fitness is the Leader in Branded Fitness Marketing. We provide state-of-the-art fitness components and make them available to fitness professionals interested in white label fitness products, branded fitness products, white label fitness services, branded fitness services and branded fitness in general. This information on this site is intended for general reference purposes only and is not intended to address any medical or health conditions. This information is not a substitute for professional medical advice or a medical exam. Prior to taking nutritional supplements or participating in any diet or exercise program or activity, you should seek the advice of your physician or other qualified health professional. No health information on this site should be used to diagnose, treat, cure or prevent any medical condition.

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