Are These Idiots Stealing From You…?

 How about CFP as Certified Fitness Professional?   I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes.   They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…

Read More

Avoid These 3 Fitness Business Traps….

  I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma.   She told me that sometimes she feels like she’s wading through quicksand in her business.   And, the harder she tries, the more stuck she becomes!   “This sucks, Art! What am I doing wrong?”   I always…

Read More

These 2 Things for Fitness Marketing

    … if you’re serious about “marketing” your health and fitness business….   … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 ​ Or better yet, take action to execute them! ​ Your Digital Platform: ​ Yes, I know I continue to harp on the necessity of a “kick-ass” website.…

Read More

Find Your Fitness Niche

Find Your Fitness Niche…. ​ Sure… you can probably take just about anybody and train them toward better health. ​ But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. ​ So, how do you differentiate yourself from the competition? ​ 🚀 Add a niche to…

Read More

Five (5) Digital Truths

​ Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? ​ Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. ​ Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…

Read More

The Client Support Email…

  I know. ​ It’s a pretty bold statement… ​ “the MOST IMPORTANT CLIENT EMAIL ever written!”   But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. ​ And, I’m sharing it with you right now! ​ ✅ CLICK or TAP HERE…​ ​…

Read More

Is THIS the FUTURE of FITNESS TRAINING…?

  There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else.    We’ve come a long way, baby!   Today’s coaches and trainers possess an amazing wealth of knowledge — far…

Read More

The NEW Health & Fitness Business Model

  Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years.  Big box facilities, franchises, boutique studios,  independent trainers and coaches, etc.    It’s true that most the equipment (except free weights) has modernized with new designs and engineering —  but, it’s basically the same idea…

Read More

Above Average Health Professionals

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

Read More

Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

  Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements:   ✅  Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

Read More

How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

Read More

The Best Health and Fitness Professionals…

  Health and fitness professionals often share with me some of the things they tell their clients… or, other various stories of how they run their businesses.   These are a few of the classics that you might find interesting:     ✅   “Why are you here?”  Asked of all prospective members at a club in Portland, Oregon:   …

Read More

Confused About Supplements – Free Handout

CLICK HERE TO DOWNLOAD…   If there’s one thing in the fitness business that causes a tremendous amount of confusion… it’s supplements.   Seriously, you almost need to be a biochemist to understand them.  And, that’s exactly why bogus manufacturers get away with so many crappy products.   For example, would you know how to…

Read More

Glucosamine and Co Q-10 Are Back!

I am super happy to announce that two of our most “purposeful” and popular formulations are back in stock: ​ ✅ Glucosamine Chondroitin (w/ MSM and Omega 3-6-9) ✅ Co Q-10​ ​ WHO SHOULD TAKE ‘EM…? ​ Over the years I’ve worked with thousands of professional athletes, trainers, coaches, etc., and most of them wish they’d discovered Glucosamine earlier in their careers. ​ Today, it’s…

Read More

Fitness Promotions: BACK-TO-SCHOOL

    Summer just started… ​ … and do you know what the most successful health and fitness marketers in the world are doing right now…? ​ They are already planning their “Back-to-School” promotions!!! 😲 ​ HERE’S WHY… ​ For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: ​ ​👉 “Back-to-School.” ​ Believe me…. it’s not just…

Read More

How to Boost Your Fitness Marketing with Recipes

  A Fast Track to Trust and Credibility   With so much competition in our industry, it’s super important to build trust, authority and credibility for your businesses.    Coaching and training is not just about providing excellent services, but also going the extra mile to offer valuable resources to your prospects and existing clients. …

Read More

A Fitness Contrarian

  I have to admit​… contrarian entrepreneurs are some of my favorite people. ​ You know the type… ​ They’re the ones who buck the popular trends and do things their own way. ​ You probably know a few…. Or, maybe you’re a contrarian, yourself! ​ Holly Mitterson, owner of a small women’s boutique studio in…

Read More

Window Shopping for Fitness, Wellness and Nutrition

  Have you ever just gone “window shopping?” ​ Like… downtown — or at a mall — or maybe even a swanky “fashion district” like Rodeo Drive in Beverly Hills? ​ At that moment you have no intention to purchase. Instead, you’re self-educating as to “what’s new” …. how much it costs and “who” is making it available. ​ Savvy retail marketers understand this. ​ That’s why they spend…

Read More

Email: Offer vs. Nurture

  There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. ​ OFFER vs. NURTURE ​ There’s a huge difference between an Offer Campaign and a Nurture Campaign. ​ And, you should definitely be using BOTH. ​ OFFER CAMPAIGNS… ​ These are a carefully composed series…

Read More

Unapologetic “Throw Down”

  Do you ever wonder…. how successful health professionals invest their money?   Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website).   We discussed how most health professionals will invest in certain things with ZERO questions asked.   Like…

Read More

Is Your Business a Gym Rat?

  Here’s a fun exercise I recently discovered… ​ I attended a marketing conference last week and one of the speakers’ topics was: ​ “FLEXING YOUR MARKETING MUSCLES” ​ It was all about helping companies get better at technology – and most especially their websites. ​ The speaker demonstrated what he calls an “equivalency technique” to help his…

Read More

Is Fitness Branding a Hoax?

  All This Talk About “BRANDING…”   This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.”   First off, it seems that…

Read More