Build a complete ecosystem of branded products, educational content and digital platforms that generate new profits 24/7
Helping fitness professionals scale their businesses for 35+ years.
Build a Digital Fitness Platform that AI can Find
Let us create and build a digital platform for you. It will come loaded with content branded with YOUR LOGO.
Print Products with YOUR LOGO
Branded journals, manuals and tracking systems that reinforce YOUR AUTHORITY
Super Premium Nutritional Formulations with YOUR BRAND
Let us create and build a digital platform for you. It will come loaded with content branded with YOUR LOGO.
Motivational, Inspiring Videos with YOUR BRAND
Inspiring videos for social media platforms, YouTube, blog posts, websites, etc. All videos with YOUR LOGO.
What some of the world's Top Health Professionals say about us...
Sean Greeley
CEO
Net Profit Explosion (NPE)
“I’ve been a customer of Art’s since I first began my career as a part-time personal trainer in 2001.
Emile Jarreau
Owner/Founder
M2 Pro Design
I’ve had the privilege of working with Art Rothafel and Private Label Fitness for well over two decades.
Darryl Daniels
IFBB Pro / Coach
Beyond Bodyz
Oh boy, where do I start... My experience with Art Rothafel and his game-changing Web Suite concept for digital platforms and branding has been nothing short of spectacular.
Michele Sodon
Regional Fitness Coaching Director / Anytime Fitness
Owner / MicheleSodon.com
Conifer, Colorado
Hands down — I’ll work with Art and Private Label Fitness for any of my business needs. Joining arms with Art and Private Label Fitness was the best decision I made for my business.
Tony Garcia
Muay Thai & MMA GYM
Glen Cove, New York
"Art, for over 25 years you've always been the absolute best - with the best products and the best customer service. We use everything you offer! Please keep up the amazing work!
Josh Cherry
Co-Founder - Delta Life Fitness
I look forward to a long and continuous relationship with you. You know so much about this industry. I am glad that I had the opportunity to work with you."
Alwyn & Rachel Cosgrove
Owners - Results Fitness
Santa Clarita, California
"Check out Private Label Fitness. They offer super high-quality formulas."
https://www.results-fitness.com
https://www.resultsfitnessuniversity.com
Natalie Brockeveldt
Owner & Founder
Nutri-Fit by Natalie
"Wow! You and your company are amazing. I appreciate your integrity. You have me as an ongoing, loyal customer!"
Fred Hatfield (Dr. Squat)
1942-2017
Founder/President
International Sports Sciences Association (ISSA)
"Your successes, Art Rothafel, really deserve exposure to the personal trainers out there who are approaching their senior years. Congratulations on all that you've accomplished!"
Lisa Taylor
Owner - Taylor Made Fitness
San Diego, California
What can I say about Art, that hasn't already been said?! I've known/worked with Art for over 25 of my 28 years in the Fitness Industry!
Art walks the walk and talks the talk - and gives freely of his knowledge.
I would 100% recommend following, downloading and using all the tools that Art (privatelabelfitness), has to offer and implement them into your business...it's so worth it!
https://mytaylormadefitness.com
https://mytaylormadenutrition.com
https://www.onboard101.com/taylormadefitness
Jeremy Smith
Body Elite Personalize Training
Akron, Ohio
"I feel very privileged to have such amazing help available to me in my journey.
And, more importantly knowing that, you, too, have the same drive and passion as I do of helping people -- by doing the right thing.
You’re an amazing and caring person! Thanks again, Art."
https://www.bodyeliteonline.com
Don Roberts
Owner - Fit247
Durango, Colorado
"You guys are awesome!
You are one of the most professional companies I have ever worked with.
Thank you for your prompt attention to my needs."
Brian Whelan
Owner - Ultra Flex,
Monrovia, California
"As always, thank you!
You are truly the best-of-the-best!"
https://www.ultraflexfitness.com
Steve Nunno
Owner/Founder
Santa's Magical Visits
Utica, New York
Art, you should know I am very proud of my website.
A person involved with the NY State Fire Fitness Program has been spending a few days on our website and is totally impressed with the professionalism of the site. He said he has never seen a better website. He said he felt that he knew me without ever meeting me! I thought that was a cool statement.
So I just wanted you to know, because I'm so proud of the work you do for me and that people do notice that the site is amazing. Thanks for everything.
Em Coyer
Owner - Lifestyle Wellness Pro
"Hey Art,
For over 20 years, I've received your emails and have been a customer of yours,
I can honestly say I open at least 90 percent of the emails, all of them good!
I always get something each time, but every now and then I get slapped in the face. Exactly what I need to make the shift needed. You provide that one little ingredient!
Thank you I can't wait to read your next one."
Deni Carruth
Owner - Lifestyle Strategist
Colorado Springs, Colorado
"Art, I love what you're doing. Always have. Always will.
I love your mindset and your giving spirit.
You are a blessing to many!
Thanks for all you do, Art.
Praying that all you put your hands to is blessed and multiplies!"
Phil Brown
Owner - Get FitR
Cayman Islands
"Thanks Art,
Your response and actions couldn’t have been quicker.
I must say that your support is second to none."
Catt Tripoli
Owner - Powerhouse Gym
Santa Rosa, California
"I’ll say it again… You’re AMAZING! Can you spare some blood?
I need an 'Art' transfusion!"
Michele Jamison
Nutrition, Fitness, & Healthy Lifestyle Mentor
"I absolutely LOVE these supplements!! Results almost immediately! I am completely impressed. Thank you so much, I will be sharing testimonials for sure!
You are the best!! What’s next!"
Cortney Heileman
Manager
St. Clair Wellness Center
St. Clair, Michigan
"Art,
Thank you so much for all of your assistance with our order. The journals look great! I appreciate all of your help. We are loving the final product, so thank you again for your great work."
James Dixon
Owner - All Around Strong
Washington, D.C.
"Hello Art:
Just wanted to tell you the feedback I have been getting regarding the Journal & Reference Manual is remarkable!"
AJ Kitt
Four-Time U.S. Olympian
U.S. Ski Team
"Art and I worked together professionally for many years, and I found him to be of strong moral fiber and very inspirational as a business owner. He has a knack for visualizing niches in the market and exploiting them as the first-to-market standard maker.
What began from a mutual obsession for the sport of ski racing yielded a successful professional relationship. One that I proudly say has evolved into a valuable friendship.”
Erin & David Hawkins
GymRatzz
Manasas, VA
"We are absolutely thrilled with the branded marketing brochures. We were just discussing with our team this evening how Private Label Fitness has exceeded expectations on every offering and service."
Geoff Kalmbach
Owner
Functional Fitness
Destin, Florida
"The protein I just received sold out the first day AND the reason may surprise you. Of course I always buy 12-15 jugs knowing 8 are already spoken for. I've been talking up this protein for years but 50% of my clients still choose other inferior and most times more costly brands.
This time it was different, they saw the killer private branded jugs with my company name and logo BUT the first thing they all remarked about was the red stevia badge."
http://www.destinpersonaltraining.com
Rich Scott
Manager
Johnny's Fit Club
Boise, ID
"Art
We just got our products in and I was very IMPRESSED with the way they were packaged! So very professional. Thanks a lot for your excellent customer service."
For 35 Years...
For 35 years we've been proud to help build and reinforce the brands for over 7,000 businesses.
Contact: privatelabelfitness@gmail.com