We help make your
fitness business look 


We help make your
fitness business look 


Your Own Branded Fitness Ecosystem

Physical & Digital Products / Services
Branded with YOUR LOGO

We provide professional guidance and resources for marketing-savvy health professionals looking to build and scale their own brands.

From products and services to website design and relationship marketing -- we specialize in creating and building premium brands.

We'll Put Your Brand to Work...

in both the physical and digital worlds!

Frustrated with All the Tech..?


Frustrated with all the confusing technology?   Don't have engaging fitness content?   

Let us create and build a digital platform for you.  It will come loaded with content branded with YOUR LOGO

We'll make THIS the year you level-up your "online" presence to a digital platform your clients will love -- and will drive new prospects to convert!

Your Own Products...

Branded with YOUR LOGO!


What some of the world's Top Health Professionals say about us...


Sean Greeley
Net Profit Explosion (NPE)

“I’ve been a customer of Art’s since I first began my career as a part-time personal trainer in 2001. I can remember calling Art up on the phone, having great conversations about my business, Art sharing his words of wisdom and experience, and purchasing batches of journals for my clients.

Now, 20 years later, I’m honored to say I still know Art, I still enjoy calling him on the phone and having great conversations about the business of fitness, and I consider him to be an outstanding leader in the fitness industry today.

There aren’t many people I know who’ve been consistent in their dedication to purpose and supporting entrepreneurs in the fitness industry for over a decade. Art is one of those rare people.

I highly recommend not only becoming his customer, but I encourage you to give him a call and meet a new friend. You’ll be glad you did.”



Michele Sodon
Regional Fitness Coaching Director / Anytime Fitness
Owner / MicheleSodon.com
Conifer, Colorado

Hands down — I’ll work with Art and Private Label Fitness for any of my business needs from website design and their pre-built, ready to go marketing packages to their Drop Ship Stores and Educational Platforms and MORE!


Joining arms with Art and Private Label Fitness was the best decision I made for my business.



Steve Nunno
Commit to be Fire Fit
Utica, New York

Art, you should know I am very proud of my website.

A person involved with the NY State Fire Fitness Program has been spending a few days on our website and is totally impressed with the professionalism of the site.  He said he has never seen a better website.  He said he felt that he knew me without ever meeting me!   I thought that was a cool statement.

So I just wanted you to know, because I'm so proud of the work you do for me and that people do notice that the site is amazing.  Thanks for everything.



Alwyn & Rachel Cosgrove
Owners - Results Fitness
Santa Clarita, California

"Check out Private Label Fitness.  They offer super high-quality formulas."




Tony Garcia
Muay Thai & MMA GYM
Glen Cove, New York

"Art, you are the absolute best!  We use everything you offer!



Fred Hatfield (Dr. Squat)

International Sports Sciences Association (ISSA)

"Your successes, Art Rothafel, really deserve exposure to the personal trainers out there who are approaching their senior years.  Congratulations on all that you've accomplished!"




Natalie Brockeveldt
Owner & Founder
Nutri-Fit by Natalie

"Hi Art,

Wow! That’s amazing. I appreciate your integrity. You have me as an ongoing, loyal customer!"



Lisa Taylor
Owner - Taylor Made Fitness
San Diego, California

What can I say about Art, that hasn't already been said?!  I've known/worked with Art for over 25 of my 28 years in the Fitness Industry!

Art walks the walk and talks the talk -  and gives freely of his knowledge.

I would 100% recommend following, downloading and using all the tools that Art (privatelabelfitness), has to offer and implement them into your business...it's so worth it!





Jeremy Smith
Body Elite Personalize Training
Akron, Ohio

"I feel very privileged to have such amazing help available to me in my journey.

And, more importantly knowing that, you, too, have the same drive and passion as I do of helping people -- by doing the right thing.

You’re an amazing and caring person!  Thanks again, Art."



Darryl Daniels
IFBB Pro / Coach
Beyond Bodyz

Oh boy, where do I start... My experience with Art Rothafel and his game-changing Web Suite concept for digital platforms and branding has been nothing short of spectacular. The way he's tailored my product offering and amplified my brand is like adding a turbocharger to a sports car .

Art's knack for brand elevation is just like a perfectly baked cake  - the right ingredients mixed in the right way. His private-label nutritional formulations are top-notch and, to put it simply, they've put my brand on the map!

When it comes to my websites:

Art sprinkled his magic, and voila! They're more relevant, modern, and user-friendly than ever before. I mean, navigating them is as easy as finding a cat in a pet shop.

My social media presence? Let's just say it's gone from 'Hello?' to 'Hello, world!'  The improved brand consistency across all platforms has my clients hitting the "like" and "share" buttons more than ever.

So here's the deal - working with Art Rothafel and Private Label Fitness is like finding a four-leaf clover in the world of marketing and branding. Want to boost your brand, enhance your products, and skyrocket your online presence? Give Art a shout. Believe me, it's an investment that keeps on giving!




Don Roberts
Owner - Fit247
Durango, Colorado

"You guys are awesome!

You are one of the most professional companies I have ever worked with.

Thank you for your prompt attention to my needs."



Brian Whelan
Owner - Ultra Flex,
Monrovia, California

"As always, thank you!  

You are truly the best-of-the-best!"



Josh Cherry
Co-Founder - Delta Life Fitness

"Art --

You and your company continue to impress me. Your emails, support and service really is top notch.

Since I talked with you on the phone early this week you continue to over deliver.

That makes me feel good and makes me want to further my business with you.   I look forward to a long and continuous relationship with you.

You know so much about this industry.  I am glad that I had the opportunity to work with you."




Em Coyer
Owner - Lifestyle Wellness Pro

"Hey Art,

For over 20 years, I've received your emails and have been a customer of yours,

I can honestly say I open at least 90 percent of the emails, all of them good!

I always get something each time, but every now and then I get slapped in the face. Exactly what I need to make the shift needed.  You provide that one little ingredient!

Thank you I can't wait to read your next one."



Deni Carruth
Owner - Lifestyle Strategist
Colorado Springs, Colorado

"Art,  I love what you're doing. Always have. Always will.

I love your mindset and your giving spirit.

You are a blessing to many!

Thanks for all you do, Art.

Praying that all you put your hands to is blessed and multiplies!"



Phil Brown
Owner - Get FitR
Cayman Islands

"Thanks Art,

Your response and actions couldn’t have been quicker.

I must say that your support is second to none."



Catt Tripoli
Owner - Powerhouse Gym
Santa Rosa, California

"I’ll say it again… You’re AMAZING!   Can you spare some blood?

I need an 'Art' transfusion!"



Michele Jamison
Nutrition, Fitness, & Healthy Lifestyle Mentor

"I absolutely LOVE these supplements!!  Results almost immediately!  I am completely impressed.  Thank you so much, I will be sharing testimonials for sure!

You are the best!! What’s next!"



Cortney Heileman
St. Clair Wellness Center
St. Clair, Michigan

Thank you so much for all of your assistance with our order. The journals look great! I appreciate all of your help. We are loving the final product, so thank you again for your great work."



James Dixon
Owner - All Around Strong
Washington, D.C.

"Hello Art:

Just wanted to tell you the feedback I have been getting regarding the Journal & Reference Manual is remarkable!"



AJ Kitt
Four-Time U.S. Olympian
U.S. Ski Team

"Art and I worked together professionally for many years, and I found him to be of strong moral fiber and very inspirational as a business owner.  He has a knack for visualizing niches in the market and exploiting them as the first-to-market standard maker.

What began from a mutual obsession for the sport of ski racing yielded a successful professional relationship. One that I proudly say has evolved into a valuable friendship.”


Erin & David Hawkins
Manasas, VA

"We are absolutely thrilled with the branded marketing brochures. We were just discussing with our team this evening how Private Label Fitness has exceeded expectations on every offering and service."

Thank you again for the excellent service!



Geoff Kalmbach
Functional Fitness
Destin, Florida

"The protein I just received sold out the first day AND the reason may surprise you. Of course I always buy 12-15 jugs knowing 8 are already spoken for. I've been talking up this protein for years but 50% of my clients still choose other inferior and most times more costly brands.

This time it was different, they saw the killer private branded jugs with my company name and logo BUT the first thing they all remarked about was the red stevia badge."



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Rich Scott
Johnny's Fit Club
Boise, ID


We just got our products in and I was very IMPRESSED with the way they were packaged!  So very professional.  Thanks a lot for your excellent customer service."


For 35 Years...

For 35 years we've been proud to help build and reinforce the brands for over 7,000 businesses.