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Brandy Johnson, a fitness professional in Oregon should win an award.

Here’s why.

A few years ago she discovered her 5th grade son was trading the various fruits (apples, oranges, bananas, etc) she put in his lunch bag for candy from a classmate. Then she found out that all the kids were doing it. Rather than get angry, she got creative.

Here’s what she did.

Brandy gathered up the XBox she had won at a raffle and headed to her local grocery store where she negotiated a deal with the manager.

Brandy created a game called “XBox Healthy!” that went something like this:

  • Grand prize: XBox to be donated to the class for use at recess and after school.
  • How to win: Class must score 1000 points to win the XBox
  • How to score points: 1 point scored for each fruit eaten by a student each day (the fruit was supplied by the local grocer). Or, 2 points if student exchanged an unhealthy snack (chips, cookies, candy) and ate a healthy fruit in its place. The exchanged snacks were donated to a food bank.

It’s a Win-Win-Win…!

Talk about Win-Win-Win! The class won the XBox. The grocery store received all kinds of local media coverage for its contribution to the fight against childhood obesity.

The school extended the contest to other grades and received donated prizes from local merchants.   And…. Brandy’s son, along with the rest of the students, are motivated to continue to eat healthy.

Brilliant!

Since 1989, Private Label Fitness, founded by Art Rothafel, has been the leader in branded fitness marketing specializing in branded fitness products and private label services for fitness professionals, club owners, athletes, coaches, medical experts and educators.