The Single Secret to Success

demdatdoI’ll never forget the first time I heard it at a “success seminar.”

It was 1982 at the Sahara Hotel (now closed) in Las Vegas.

During a round table discussion, a very successful millionaire Southern Gentleman was asked what it takes to be successful.

He replied with a long southern drawl,

Well, it’s simple… dere’s dem dat do and dem dat don’t.”

I was floored!

What?  Are you kiddin’ me?  Really…?

How in the world could it be that simple.  Some do and some don’t?

What was He Talking About..?

At the time, I was a hungry young entrepreneur and I’d read just about every popular success book on the planet.

I had attended several success seminars and workshops with Zig Ziglar, Dan Kennedy, Stephen Covey, Ken Blanchard and even a new young guy by the name of Tony Robbins!

So, I already knew that being successful was a lot more than, “Some do and some don’t!”

35 Years Later…

As my personal and professional journey continued (and continues today!) I began to realize EXACTLY what he was talking about.

And, I witnessed it first hand as a consultant and presenter, myself.

You Can Lead a Horse to Water…

You’ve probably heard that old adage.  And, that’s exactly what this successful millionaire was saying — albeit with different words.

The fact is, every single year thousands of budding young entrepreneurs spend hundreds of millions of dollars on:

  • attending seminars
  • buying books
  • listening to podcasts
  • watching tutorials

All of it designed to help make them successful.

Input vs. Output

Yet, according to some success experts, less than 10% actually ACT UPON THE INFORMATION.

So, there it is.

Millions of entrepreneurs go through the “input” mode of information but never actually put that information into ACTION.

It’s all INPUT and NO OUTPUT!

The Reality Factor

Oh sure.  There are lots of reasons.

  • You get too busy.
  • Life gets in the way with kids, family, business.
  • You don’t have the money to implement and execute.

Listen, I’ve heard it all.

In fact, in the beginning, I used every single excuse, myself…  and then some!

But, eventually, just like me, you’ll hit the wall.

You will get to a point where you need to make a “LIFE DECISION.”

You will need to get seriously focused on YOUR SUCCESS and WHAT IT’S GOING TO TAKE…


Go back to working for someone else.

And, honestly… not EVERYONE is destined to be an entrepreneur.  Some people will lead much happier and fulfilling lives as an employee who can simply “check-out” at the end of the work day.  There’s nothing wrong with that.


On the other hand, if you truly believe YOU are an entrepreneurial fitness professional and want to get on the FAST TRACK of SUCCESS then, the secret is to TAKE ACTION.

Pure and simple.

And, I’ll tell you EXACTLY WHAT ACTIONS to take in 3-STEPS.

While these 3-Steps are designed to attract a mass volume of new clients to your business… it’s WAY MORE THAN THAT.

  • It’s a character builder.
  • It’s a confidence builder.
  • It’s a business builder.

These 3 Steps will also help you in your relationships with clients, staff, vendors and even bankers, lawyers and accountants.

Are you ready…?

3-Steps To Success

If you are one of my consulting clients, attend our Master Mind Workshops or even speak with me on the phone, you probably already know the 3-STEPS.  After all, it is a PROVEN SYSTEM and I’ve been preaching it for 25 years!

Here it is:


Yup, there it is with just 3 words and 3 steps.   That’s the road map.  The secret sauce. The key to your success in business.

Now, of course, there are multiple tasks and actions associated with each step.  But, in a nutshell, if you crave SUCCESS in the highly competitive fitness business, you need to learn these three basic steps.

1.)  Learn to PUBLIC SPEAK.  Period.  It is super important.  And, this is where 99.9% of all entrepreneurs DON’T EXECUTE.

That’s right!  Most people would rather die than public speak — so, they NEVER, EVER get past Step #1..!

And, FYI.  I love technology and I especially love Facebook.  But Facebook and social media advertising will NOT even come close to hitting the number of referrals, new prospects and new clients that PUBLIC SPEAKING will generate.  Trust me on this!  Get out from behind your computer.

2.)  Learn how to CONVERT PROSPECTS into CLIENTS.  Here’s a funny thing.  Even if you’re just mediocre at Step #1, you’ll most definitely succeed at #2.


Because, the people who came to listen to you speak have already PRE-QUALIFIED themselves for you as “interested” in what you have to say.   Especially if it’s about weight-management — (the #1 reason people hire a trainer or join a club).

This is exactly why Steve Nunno and Jenny Simpson are so incredibly successful.

3.)  DELIVER:  This is a no-brainer and probably the easiest step of all.  Simply keep your promise with a credible program that delivers.  Listen, all the marketing in the world will not help a “bad product.”   Nor, will it heal a broken promise.


So, there you have it.  The 3-Steps to Your Success!

You are an EXPERT on a topic that MILLIONS of people want to know more about.

You have a simple process to PRE-QUALIFY prospects.  They show up!

And, I’ll just assume you’re certified and know how to DELIVER credible exercise and nutritional programs.

Get Rid of the Struggle

I know this is a blatant plug for my company.

But, seriously, if you are struggling with STEPS #1 and #2 —  I urge you to WATCH THIS 7-MINUTE VIDEO.

And, then READ THIS.

It’s just 3-STEPS.

But, even those steps can be boiled down to a SINGLE STATEMENT about YOU and WHO YOU ARE…

Are you one of the “dem dat do or a dem dat don’t?”