How to INCREASE the Lifetime Value of Your Clients…
I recently received a phone call from one the world’s most respected personal development experts.
And the secret he shared with me could 2X your business growth and sales revenue.
No, it was NOT Anthony Robbins or Jim Rohn or Dan Kennedy or Brian Tracy.. but he’s in that tier… so, you can speculate (I won’t confirm or deny!).
And, besides, it’s not important who.
The most important things are WHAT, WHY and HOW this secret could 2X your business growth and sales revenue.
THAT’S A BIG ORDER!
He called me, personally, himself. And, he ordered 1,000 Transformation Journals and left me with an open purchase order to add more when needed.
It’s all part of a new personal development “membership and coaching” program launch that includes the 8-Week Daily Journal as part of a physical “swag bag” bundle that gets shipped to each new member.
To be honest, I was kind of surprised because almost all of the personal development gurus are 100% digital these days. Beyond live events, they mostly do webinars, Skype coaching, phone coaching, podcasts, etc.
THE MILLION DOLLAR SECRET..!
So, I asked him why he wanted a physical product. Especially for an entry level program ($397) where it might impact his margins. He just laughed and this is what he told me:
“Art… over a lifetime, each coaching member generates between $15,000 to $50,000 and sometimes even more. So, we make absolutely sure we OVER-DELIVER at the point of entry… even if it’s just $397.
After a ton of research, we found that branded, physical products not only add TANGIBLE VALUE to our coaching programs, but increase conversion rates by 17% and upsells into higher level coaching programs by 26%. Those are huge numbers.
Ultimately, a BRAND-IN-THE-HAND is worth 2 or maybe even 20 in the bush!”
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THE PERFECT MANTRA…!
There it is: A BRAND-IN-THE-HAND!
The funny thing is…. many health club operators, studio owners and independent personal trainers have known this for years!
They’ve told me the Transformation Journals — branded with their logos and contact info — are some of the best referral tools in the business!
And, now it seems the “Personal Development” industry is catching on.
But, it’s good to revisit it because many health and fitness pros have forgotten how valuable their own “BRANDED TANGIBLE PRODUCTS” really are.
No matter what type of business, a BRANDED TANGIBLE PRODUCT... that a person can hold in his or her hands…. and take home... creates a HUGE IMPACT and IMPRESSION. Often for a LIFETIME!
YES… EVEN THE WORLD’S TOP
INTERNET MARKETERS ARE GOING PHYSICAL
Yup… it’s true. Even top-tier internet marketers like Frank Kern are sending out PHYSICAL PRODUCTS to their tribe. Frank even gets his customers to pick-up the postage. And, that’s brilliant, too!
Talk about a “qualifier” that will help him increase his conversion rates. Again, it’s BRAND-IN-THE-HAND!
IT’S STILL A PHYSICAL WORLD…!
He’s not the only one. There’s a huge trend right now among the top internet marketers to send branded physical products to SUPPORT their online coaching and membership programs. And, to REINFORCE their… BRANDS!
I’ve been told that James Wedmore — who markets online coaching programs for Video Marketing — sends out a 3-Ring binder full of incredible information to support one of his online coaching programs.
YOU SEE WHERE THIS IS HEADED..?
Here’s the main take-away. I constantly see all kinds of health and fitness businesses as well as others who think their entire marketing strategy should be 100% DIGITAL.
- Website
- Facebook / Facebook Groups / Instagram
And, that’s it!
Many, even some very seasoned fitness veterans, have forgotten the POWER of their own BRANDS… on PHYSICAL PRODUCTS in the HANDS of their CLIENTS.
WHAT TOP FITNESS MARKETERS ARE DOING RIGHT NOW
Here’s how some of the top health and fitness professionals just CRUSH IT with their own branded products:
- Branded Fitness Components: The top health and fitness pros (online and physical locations) include a branded DAILY JOURNAL or tracking log with all training programs — as well as a sound reason WHY they should use it.
- Branded Nutritional Supplements: The most financially successful professionals, studios and clubs not only increase their brand awareness, but increase their net profits with their own branded super-premium supplement line. Some realizing more than $10K per month!
- Branded Apparel: If there is ONE THING that almost all top pros offer — it’s branded apparel. Branded Apparel immediately turns clients into “walking billboards” and “social proof endorsements.”
JUST LIKE LIFE… MARKETING IS A BALANCED MIX…!
Listen… I totally believe in info product downloads, apps and all kinds of digital tech products.
Hell, I’m one of the bigger “content providers” in the health and fitness space with our online coaching packages, videos, and other digital products.
But, it’s a false notion and a HUGE mistake to think you can rely 100% on digital web-based marketing.
PHYSICAL PRODUCTS with your BRAND have a solid place in your marketing mix — for both online businesses and physical locations.
