It seems like more and more people (consumers, your clients) are finally tuning-in to the fact that no matter how “clean” they eat, they won’t necessarily get all the nutrients their bodies require for adequate recovery.

 

This is especially true for people enrolled in HIIT, Crossfit, point-to-point Body Transformation programming and other high-level training protocol.

 

Now, if you don’t believe in any type of supplementation for any reason whatsoever, well… I don’t blame you.

 

The supplement industry — as a whole — is an over-the-top HYPE MACHINE.

 

Too many brands making outrageous claims about muscle gain, life longevity, sexual prowess…etc.   You name it… there’s a pill or powder for it!

 

And, the FTC (Federal Trade Commission) — the agency that regulates the industry — can NOT keep up with it. 

 

However, they DO get rid of the really bad players.

 

But, the truth is, there is a role for sensible supplementation.

 

In fact, I would argue that for all athletes and active lifestyle fitness enthusiasts, sensible nutritional supplementation should be a required part of the daily protocol.

 

SUPPLEMENTATION WITH A PURPOSE

 

Here’s what I mean:

 

De-conditioned, inactive people interested only in growing hair, skin and nails probably meet their “low metabolism” needs through food alone.

 

Or, at best, might consider an inexpensive daily multi-vitamin.

 

However, research has proven that physically active people have much higher metabolic requirements.

 

The amount and quality of a person’s caloric intake, in conjunction with vitamin supplementation, is of utmost importance.

 

Here’s an analogy:

 

Imagine you’re invited to drive up to a mountain lakeside resort cabin to spend the weekend.

 

But then, a few days later, you’re asked to tow a boat up the mountain for everybody to use.

 

You agree…   but now, you start to think about the condition of your car.

  • Do you have enough air in your tires?
  • When did you last change your antifreeze?
  • What about the oil and transmission fluid?
  • How much gas will your car burn and should you use a higher octane?

 

These are valid thoughts because you are about to add physical stress to your vehicle.

 

The same holds true when an individual begins an exercise program.

 

He or she increases physical stress on his/her body.

 

And, when physical stresses are increased on the body, fueling it (through proper nutrition) becomes a major consideration.

 

Sensible supplementation is all about RECOVERY… and the ability to rejuvenate, refresh and do it all over again tomorrow!

 

SUPPLEMENTS ACCOMPLISH TWO THINGS

  • First, they assist in the digestion and utilization of foods, thus creating “higher octane fuel” for the body.

 

  • Secondly, they ensure that all nutritional gaps are filled allowing your body to efficiently and effectively burn fat, build lean muscle tissue and fully adapt to increased physical stress.

 

SUPPLEMENTS ARE NOT CREATED EQUAL

 

There are several certification agencies that “certify” label claims are accurate in terms of ingredients.

 

And, to a certain extent, this offers some kind of assurance… but, it’s not really enough.

 

Manufacturing protocol and processes (slow line speeds, small batch mixing, temperature/humidity controls, etc.) are a major consideration, too!

 

Consider this:

 

If you read the list of ingredients on both boxes of Betty Crocker and Duncan Hines brownies you’ll find they are almost exactly the same.

 

However, bake one at 500 degrees for two hours and the other at 350 for 40 minutes… and you end up with two very different brownies!

 

So, just imagine the difficulty for most consumers to distinguish the differences between a quality nutritional formulation and an inferior product.  After all, the ingredients seem to be the same!

 

RAW SOURCES ARE IMPORTANT TOO!

Beyond the manufacturing processes, raw materials are available in a range of different qualities — from so called “pharmaceutical grade” (there’s no official designation.. it’s marketing) to pure garbage.

 

To make matters worse, some companies actually create formulations that simply don’t make sense — as the nutrients are out of balance (as in some BCAA formulations) – or in some cases, actually prevent or interfere with absorption of food.

 

Plus, without sounding like an isolationist…. there are very different sets of compliance and regulations for ingredients sourced from the U.S. and those sourced from Europe, South America and Asia — especially true of raw whey protein.   (Our formulations are U.S. single-sourced from the same suppliers resulting in true consistency from batch to batch.)

 

Whether you recommend supplements or not, I hope you find this information helpful.

 

If you’d like to learn more about carrying your own line of super-premium nutritional supplements branded with YOUR LOGO, then please CLICK HERE…

 

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