Why Branded Fitness Videos are Essential
Video is so EFFECTIVE.
BRANDED VIDEO is even MORE POWERFUL!
Here’s why video is such a powerful marketing tool:
- Today… People READ LESS and WATCH MORE (Forrester Research)
- Only 20% of web visitors will read your text. But 80% of web visitors will WATCH YOUR VIDEO (Forbes)
- 78% of people watch VIDEOS every week, and 55% view VIDEOS every day. (HubSpot)
- Viewers retain 95% of a message when they watch it in a VIDEO, compared to 10% when reading it in text. (Insivia)
- 72% are more likely to PURCHASE your product or service after watching a VIDEO
- Video CONNECTS with potential clients on an EMOTIONAL LEVEL
- 78% of people watch VIDEOS every week, and 55% view VIDEOS every day. (HubSpot)
- 92% of users watching video on mobile will share it with others. (Wordstream)
- Video more effectively demonstrates QUALITY and PROFESSIONALISM (Wharton School of Business)
- Video is;6X more likely to CONVERT a prospect to a CLIENT (Forrester Research)