Listen to this!
Lou Ann Spencer operates a Super Body Boot Camp.
Talk about the “real deal” and crazy fitness retention rates!
I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and Group Fitness instructors operate like this.
Here’s what she demands of her recruits EVERY DAY!
- Every morning the recruits have to line up and display their daily transformation journals. She goes through each journal making sure that each recruit wrote down the prior day’s boot camp routine. Next, she checks to see what they ate yesterday. Get this… if it’s not filled out, it’s “Get down and give me 10!” (push-ups).
- This one is even more interesting. Upon enrollment, each recruit is required to purchase from her (at dead cost) a little Igloo snack container. ($35.– less on eBay) Recruits are required to open their containers for inspection. Inside should be the day’s healthy snacks (fruits, raw veggies, naturally sweetened drinks, water, etc.) No snack in the box? You guessed it… “Get down and give me 10!” Plus, Lou Ann admits she “picks-on” those recruits who are non-compliant.
O.K. Sounds kind of rough… right?
Lou Ann has an 80% retention rate. For a boot camp, that means as soon as the boot camp is over, 8 out of 10 recruits signs-up for the next one! That’s Huge!
Plus, her fitness boot camp referrals are through the roof.
She tells me that she understands she’s changing peoples’ lifestyle habits and strictly enforcing the new rules until they become accustomed to their “New Pattern” of eating healthy snacks and holding themselves accountable.
She thinks the secret to her retention is due to her clients actually wanting someone to force them into the new behavior. As she coins a nickname for her camp, “It’s sort of a tough love boot camp!”