I don’t know about you, 

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…but I find so much of success in business as well as most peoples’ personal lives are all about the “little things.”

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And, yet, those little things are HUGE for the people they affect.

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For example:

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A Little Thing About Personal Recognition

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If you’re a business owner, you probably already know to greet your clients and members by their NAMES… right?

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But, what about your training staff? What about your front desk personnel?

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Two days a week I go to a big box club where the front desk personnel not only don’t greet anyone (due to automated checkin) but I’m totally ignored because they’re glued to their phones!

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Successful businesses understand how incredibly validating it is when customers/clients/members are greeted by their NAMES – as opposed to, “Hey dude…” or, “Hi, how are you?” Or…nothing at all!

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It’s a little thing...

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A Little Thing About Customer Relations (CRM)

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If you’ve ever called my company, you know I personally answer every single phone call – weekends, holidays, vacations and even at 4:00 a.m. for the east coasters!

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Frankly, for me it’s no big deal because I always have my phone with me.

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But, I have over 100 testimonials from our fitness partners who mention how awesome it is that I answer the phone! They tell me it gives them confidence to know that if there’s an issue with an order or a product… or whatever:

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👉 They’re talking directly to the owner of the company…

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👉 They’re talking to the guy who can make things happen for them…

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👉 They’re talking to the person who can solve their problem…

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It’s a little thing...

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A Little Thing About Websites

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When we build out websites for fitness professionals, studios and clubs, we purposely do NOT add “exit links” that redirect to social media platforms — or any other 3rd party websites.

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Last year, I was asked by a client who spends $3,000 per month on Facebook ads to drive traffic to her website, this question:

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Her online conversions (sales) increased by 36%..!

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It’s a little thing…

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A Little Thing About Ancillary Profits

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For over 35 years, the most successful health and fitness business owners have always made an effort to market and sell lots of “little things” such as:

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✅ Supplements

✅ Water and Juices

✅ Apparel

✅ Books

✅ Online Affiliate Products

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And, while the individual purchases never seem like much $$$…. at the end of the month it all adds up.

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There are several small training facilities we service who earn over $2,000 in net profit each month with just their own line of supplements…. every single month. That’s $24,000 NET PROFIT every year… and growing!

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Sometimes, it’s a bunch of little things…

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One More Personal Little Thing…

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Last month, while driving home from a meeting, on a whim I stopped and bought some flowers at a small boutique near my house and brought them home to my wife, Gigi.

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No birthday. No anniversary. No special occasion whatsoever!

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The look on her face said it all. You’d think she had just won the lottery!

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Honestly…. beyond business success, there’s so much beauty in the little things!

 

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🚀  If you would like some assistance with your marketing I can help you with copywriting, email campaigns, lead magnets, website development, brand positioning and overall strategic planning.  

 

If interested please CLICK or TAP HERE…​

 

P.S. More marketing tips on the BLOG….