ArtRothafel, Author at Private Label Fitness | Branded Fitness | Fitness Marketing

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A Fitness Contrarian

I have to admit… contrarian entrepreneurs are some of my favorite people. You know the type… They’re the ones who buck the popular trends and do things their own way. You probably know a few…. Or, maybe you’re a contrarian, yourself! Holly Mitterson, owner of a small women’s boutique studio in…

Window Shopping for Fitness, Wellness and Nutrition

Have you ever just gone “window shopping?” Like… downtown — or at a mall — or maybe even a swanky “fashion district” like Rodeo Drive in Beverly Hills? At that moment you have no intention to purchase. Instead, you’re self-educating as to “what’s new” …. how much it costs and “who” is making it available. Savvy retail marketers understand this. That’s why they spend…

Fitness Marketing – The EXACT Formula

Here’s the EXACT FORMULA that Susie Lundqren (studio owner in Virginia) uses to create a “warm audience” and then typically converts about 30% of her “warm” prospects into studio members and/or online “paid subscribers.” And, yes, of course, she uses our health and fitness marketing components… including THIS and THIS… STEP #1 – CAPTURE First and foremost, Susie uses lead magnets (optin forms) on her website. Then, ALL social media posts re-direct to her lead magnet/optin…

Email: Offer vs. Nurture

There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. OFFER vs. NURTURE There’s a huge difference between an Offer Campaign and a Nurture Campaign. And, you should definitely be using BOTH. OFFER CAMPAIGNS… These are a carefully composed series…

YOU are AMAZING…

I’m absolutely serious when I say this: “YOU ARE AMAZING!” Have you ever given deep thought into how freakin’ amazing your body is??? Let’s start with the eleven (11) miraculous organ systems within you. Each one of them is more complex than a supercomputer… AND… each one is fully automated:…

The 12 Absolute Truths of Weight-Loss

Here it is… …a list of the “12 Absolutes” that everyone should know about weight-loss. And, here’s a FREE “done-for-you” outline on how to teach them: CLICK or TAP HERE… But, first let’s acknowledge the #1 reason most people fail at weight-loss is IGNORANCE. Period. I know… it’s an uncomfortable…

Unapologetic “Throw Down”

Do you ever wonder…. how successful health professionals invest their money? Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website). We discussed how most health professionals will invest in certain things with ZERO questions asked. Like…

Resources You Can Use Right Now…

I’m constantly asked about what tools we use for our websites, social media and videos, I updated our RESOURCES page and listed EVERYTHING we use for our digital platforms. Almost all of them are FREE..! (with upgrades if needed). Then, I remembered, we have a ton of things that are FREE…! So… here are FREE THINGS! ✅ RESOURCES (almost all FREE) ✅ VIDEOS (the top…

Is Your Business a Gym Rat?

Here’s a fun exercise I recently discovered… I attended a marketing conference last week and one of the speakers’ topics was: “FLEXING YOUR MARKETING MUSCLES” It was all about helping companies get better at technology – and most especially their websites. The speaker demonstrated what he calls an “equivalency technique” to help his…

Fitness Marketing Bias

This really happened…. In 1985 my boss and business mentor came storming into my office all red-faced, eyes popping, veins bulging and literally screamed at me: “YOU ARE NOT YOUR F_CKIN’ CUSTOMER!” Almost 40 years later I’ve never forgotten it. In fact, it’s been a guiding light throughout my marketing…

Is Fitness Branding a Hoax?

All This Talk About “BRANDING…” This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.” First off, it seems that…

The BEST Lines About Weight Loss..!

Whether it’s sales presentations or full-on seminars… you might get a kick out of some of the things our fitness partners have said. Some are really funny. And some are insightful. Most statements were made to explain BODY TRANSFORMATIONS and WEIGHT-MANAGEMENT to a consumer audience. Here are just a few we’ve collected: ———————————————— Benni Saskin at…

How to Get Paid For Doing Nothing

Honestly…! Maggie Lewis makes a quick $375 every single month… without fail! That’s $375 net profit (not gross sales). She told me this: “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” Money on autopilot! Sure, I know it’s not a lot of money.…

The Pumpkin Spice Latte is Back!

Oh boy… it’s BACK! The most dangerous drink in the world! Yes, the yummy Pumpkin Spice Latte (PSL) is back at Starbucks! God… I wish they weren’t so delicious. But, they are! (I know from first-hand experience!) And, as you know, a drink like this can totally “blow-up” a client’s nutrition plan with the…

First Impressions

It’s amazing how many health and fitness professionals actually DEVALUE themselves. It’s true. And, I know why. Much of it’s due to those outside “voices” like movies, television, magazines, the internet and other media that attempt to DEFINE who we are. You’ve probably seen how they portray personal trainers and coaches as “boneheads” or “airheads.” After…

Have You Met Your “Future-Self?”

It was a Rolls Royce that did it for me! Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” We…

You’ve Got This

Do you sense this, too? Maybe it’s because of the pandemic. Or the lousy economy. Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…

No One Beats Joan…

This might be nuts… But, I purposeIy subscribe to tons of email lists from fitness pros, clubs, studios and vendors. Yes… on purpose… because I want to see how our industry crafts their “messaging.” One of my favorites is from Joan Napolitano — a 50-something personal trainer/coach in Florida who owns and operates a 6-figure, niche boutique studio for 40+…

Say Good-bye to the “One-Trick” Health & Fitness Professional

Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …

The Power Shift

Here’s the thing… Thousands of fitness business owners don’t see it happening. That’s because it’s gradual… like declining eyesight. But, there’s a POWER SHIFT happening right now..! And, the marketing-savvy health and fitness business owners will leverage it to their advantage. What’s a POWER SHIFT? A BRIEF HISTORY OF THE EVER-EVOLVING…

Winners and Losers

Yes… there are “winners” and “losers” in this world. As athletes, coaches and entrepreneurs – we are accustomed to these labels. But, in our everyday lives that kind of stereotyping is too binary. Like black and white. In the real world most of us possess winning and losing “behaviors.” We have BOTH! EXAMPLES… Maybe you…

How to Get Medical Referrals

Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. Here’s what he told me: ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.” Tim compiled…

Believe…

Have you watched the series, Ted Lasso? If so, you’ll relate. If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: BELIEVE. It’s the centerpiece of the entire series. Yes…. BELIEF is POWERFUL. * To believe in yourself.…

You’d be Home by Now…!

Here’s a fun analogy… During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: “If you lived here, you’d be home by now!” It was a great sales pitch targeting thousands of long distance commuters. And, in some ways it’s the…

Beyond WHY is “WHO!”

It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…