Posts by ArtRothafel

What Clients Should Know About Sugar

Oh man…. if there’s one thing that 100% of health professionals agree on, it’s this:   SUGAR creates havoc and chaos within a human body…!   More to come… Looking for more free content you can download right now?  Check out my bonus wall…

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World’s Smartest Trainer

  O.K., O.K…..  Maybe not the “All-Time World’s Smartest Trainer” by your own definition.   But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time.     In just one month, it resulted in 27 new clients!   Yes, that’s right. 27 new clients!   One…

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How to Increase Your Sales

  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

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New School Fitness Marketing

    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

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The Ultimate Lead Generator

When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE!   You probably already know how I feel about “lost leader” marketing.    I hate it.   I come from the school of “make every dollar do the work of $10.”  Be smart.  Never “de-value” your products or…

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Ultimate Lead Generator Part II

  I received a ton of email about the Ultimate Lead Generator post.   So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed.   This is a simplified version, but will provide a better understanding of the “lead generator” approach.    …

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How to Project Expert Authority and Leadership

  At the end of the day…   Most people purchase the TRAINER… not training.   The COACH…. not the coaching.   The CONSULTANT… not the consultation.   That being the case, it really doesn’t matter how many degrees or certifications you’ve earned (not yet).   And, it doesn’t really matter what you charge (unless that’s your total strategy).   What matters is YOU!   …

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How to PLAN for Success!

Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

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How to FIX the Money Leaks in Your Fitness Business

  Ready for a little “tough love..?”   I am reacting to a flurry of negative, whining phone calls I’ve received, lately.   The negative calls, coming from club owners, studio owners and independent trainers —  have all been about: Not making enough money Unfair competition  Feeling powerless to change their plight!     WTF…???   …

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How to Turn Crisis into Opportunity

  One of the biggest opportunities in the industry is curriculum-based Health Education.  You’re either “into it” or you’re not.  It’s that simple.   The Dumbing Down of Fitness   After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…

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