Posts by ArtRothafel

How to Drive Your Fitness BRAND Perception

  Are people just dying to give you their money?   I know, it sounds crazy!   Can you even imagine people lined-up to hand you their hard-earned money…  Seriously?    But, that’s exactly how Jeff Closner explains it.   “It almost feels illegal” he told me the other day.    “But, whenever I present a…

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Take No Prisoners…

  A business consultant once told me this:  “Business takes no prisoners!”   I have never forgotten it.  If your business is losing money, you will eventually “go out.”  It’s that simple.   Business is a black and white proposition.   No gray area.  Either you’re making money or you’re not.    END OF STORY! …

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How to Become the Lead Dog

    You get the idea. In the business world there are “followers” and there are “leaders.”   The followers simply punch the clock, do as little as possible and attempt to stay invisible.   Meanwhile, leaders seek new challenges, provide solutions and always put in the extra effort. It’s a mindset.   This really…

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How Much are YOU Worth…?

  Here’s what Rene Bradley recently told me about her ONBOARD 101 website.   “Art, my doctor doesn’t know this stuff.  And, you won’t find it compiled in this format at any college or university.  This is pure gold!”   But guess what?  I didn’t do anything special. It Started 20 Years Ago   I…

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How to Succeed in the Fitness Business

These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me.   I just love this stuff…!   I hope you can use some of this creativity for your own business…   “Why are you here?”  Asked of all prospective members at…

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Where Does Fitness Start?

  Whenever I ask this question, the typical responses are: “In the gym.” “With a warm-up!” “As a kid.”   All totally different answers, yet, all valid!   Here’s my answer: “In the brain!”   Yup… that’s my answer – and it’s valid, too! Follow Me On This…   What is the most meaningless statement…

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Amazing Email…

  I just received this email today.  Definitely going up on the testimonial page… Thank you, Randy. ————-   Hi Art   You got me in trouble this weekend at a marketing workshop I attended.  I’m not mentioning any names here cuz I never want to “bad-mouth” anybody.  But, I hope you post this on…

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Raise Your Rates with Love

I just counted 3 different fitness marketing forums discussing the same topic: How to Raise Your Rates.   Listen… this is nothing new. The issue of rates and price-point strategies has been a “front-burner” topic for more than 50 years! It’s discussed among fitness business owners at every trade show, conference and workshop.   And…

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Why Branded Fitness Videos are Essential

  Video is so EFFECTIVE.    BRANDED VIDEO is even MORE POWERFUL!   Here’s why video is such a powerful marketing tool:   Today… People READ LESS and WATCH MORE  (Forrester Research)   Only 20% of web visitors will read your text. But 80% of web visitors will WATCH YOUR VIDEO (Forbes)   78% of people…

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From Price Addiction to Premium Paradise

  How long have independent trainers, studios, clubs and other fitness businesses been beating each other over the head with PRICING…!!!   I don’t really know.    But, for at least as long as I’ve been in the fitness business (30 years).   It’s an addiction.   And, it seems that this PRICE POINT ADDICTION…

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