Are we witnessing the “rebirth” of the fitness business model?   I think so…   … even if many health and fitness professionals don’t really “see” it.   It’s happening.   Our industry is going through a “rebirth!”   Maybe it’s due to the pandemic.   Or, perhaps, it’s the economy….   Or.. technology.   The truth is…. it’s ALL of these things…

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  Have you ever wondered…. ​ … why protein as well as other supplements often get a “bad rap?” ​ Sometimes it’s deserved. But, quite often supplementation is unfairly maligned by a research study. ​ Did you know that quite often the research conducted on nutritional supplementation can be biased or just plain wrong? ​ ​ The First Hint… ​ Many coaches, trainers…

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  It’s not just fitness business owners.   Almost ALL small business owners are feeling STUCK.   But, it’s especially difficult for health and fitness professionals, like you.   You’re spending more time on your business for less growth and results.   You’re not making as big an impact on peoples lives — which has always been your calling.…

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  Talk about easy money…   Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes.    When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

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  There’s no question that “live” online training as well as “pre-recorded” or “evergreen” online workouts are not only a “thing” but becoming the “new normal” for all clubs, studios and independent fit pros and health coaches.   At some point online training programs will be expected.   Clients will want “online access” to your programming when they are: On a vacation On a business trip Home with children Only…

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  Here we are…   Just a few days into 2021..!   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business in…

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  My business was “flying high” and then, THIS happened.   Seriously, I thought I was really on top of everything with unlimited growth potential.   I honestly thought I knew everything.     After all, in my early days as V.P. of Marketing, I helped grow Guitar Center into America’s largest musical instrument retailer.  …

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  Relationship Marketing is a —> process.    As such, there MUST be a STARTING POINT.   So, let’s start with just TWO (2) QUESTIONS:   1.) How many contacts are on your email list? ________________   2.) How many days/weeks/months since you last sent a “non-sales” email to your entire list? _______________   This 1st step is a…

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  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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