How to Beat the Summer Sales Slump

Here it comes…    Memorial Day marks the beginning of clients and members taking their summer vacations.   Summer also is a benchmark where the “marketing rubber meets the road” in determining just how effective your year-long marketing has been.   For most fitness business owners, summer marks the beginning of a sales slump.   It…

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How to Create a Money Page on Your Website

  You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California.   One of the things that contributed to our success was the internet.   I remember how excited I was to launch my first website.…

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What YOU Can Learn at Half-Time

Yup… it’s Half-Time.   If your fitness business runs its financials on the calendar year, then, on July 1st, the refs blew their whistles and it’s half-time.  Time to stop, head for the locker room and examine the first half,  adjust the game plan and then get back out there and execute.   Assess, adjust and…

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Digital Welcome Kit for Fitness Professionals

  To view the VIDEO… Please click on the IMAGE BELOW…. for more information —> CLICK HERE… Video Script DIGITAL WELCOME KIT TOUR HEADERS:  The first thing to notice is that your logo will be on the header of every page.  And, it will be on all downloadable materials including forms, handouts and recipes.  As far…

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How to Build a Fitness Brand – Part 3

What’s in a Name?   I’m asked this question all the time.     It’s an important question.     And the answer is:  A lot.   Because… whatever you decide for a NAME…. it’s going to be with you for a long time.   Plus, you’ll be spending tons of time, effort and money getting that…

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How to Build a Fitness Brand – Part 2

  When you decide to build and project a fitness brand one of the most important considerations will be your choice of colors and type of fonts.   Who knew colors and fonts could be so impactful?   But it’s true!   For example, what colors would you use if the target market (avatar) for…

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How to Build a Fitness Brand – Start Here…

  Lately, there have been numerous blogs, Facebook posts and entire websites from fitness marketing experts on how to build a fitness brand.      Their branding “manifestos” are filled with advice on demographics, avatars, emotional attributes, messaging, positioning, strategies and tactics, etc.     It’s all good stuff.   Yet, I just scratch my head when…

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The New Branded Fitness Habit Tracker…

  Today,  I’m going to share TWO (2) things that are specifically designed for branded fitness professionals and branded health coaches who recognize the huge advantage of offering and providing credible, branded fitness content.    1.) A FREE, simple, but very effective methodology to change or build a NEW HABIT.   2.) A “real world”…

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How To Succeed at EVERYTHING….

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  There I was…  standing in a dimly lit conference room… in front of an audience of 12 investors.   My palms were sweaty, my head pounding, my heart ready to burst out of my chest —  and I felt nauseous, like I was about to throw-up.    Seriously, I thought I was going to…

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