Have You Met Your “Future-Self?”

  It was a Rolls Royce that did it for me! ​ Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. ​ Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” ​ We…

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You’ve Got This

  Do you sense this, too? ​ Maybe it’s because of the pandemic. Or the lousy economy. ​ Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. ​ Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…

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No One Beats Joan…

  This might be nuts… ​ But, I purposeIy subscribe to tons of email lists from fitness pros, clubs, studios and vendors. ​ Yes… on purpose… because I want to see how our industry crafts their “messaging.” ​ One of my favorites is from Joan Napolitano — a 50-something personal trainer/coach in Florida who owns and operates a 6-figure, niche boutique studio for 40+…

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Say Good-bye to the “One-Trick” Health & Fitness Professional

  Do you remember… ​ … the time when a personal trainer could simply sell personal training sessions… and that was it! ​ Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! ​ The entire business model was essentially based on a single revenue stream. ​ Our industry was a “one trick pony” and everybody stayed out of each other’s way. ​…

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The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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Winners and Losers

  Yes… there are “winners” and “losers” in this world. ​ As athletes, coaches and entrepreneurs – we are accustomed to these labels. ​ But, in our everyday lives that kind of stereotyping is too binary. Like black and white. ​ In the real world most of us possess winning and losing “behaviors.” ​ We have BOTH! ​ EXAMPLES… ​ Maybe you…

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How to Get Medical Referrals

  Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. ​ Here’s what he told me: ​ ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.”   Tim compiled…

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Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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You’d be Home by Now…!

  Here’s a fun analogy… ​ During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: ​ “If you lived here, you’d be home by now!” ​ It was a great sales pitch targeting thousands of long distance commuters. ​ And, in some ways it’s the…

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Beyond WHY is “WHO!”

  It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc.   And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…

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Protein Secrets and the Enduro Breakfast

   Download – MS Word      Download – .pdf    You may already know all this stuff, but a lot of your clients might not — and they may find this type of information helpful in their own meal planning.   There are days when I know I’m going to burn a lot…

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Could THIS be YOUR Opportunity…?

​ ​Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! ​ Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! ​ If that’s you, then, you should be proud! (thousands of fitness businesses have not…

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How to Earn $921.91 per Hour in Your Spare Time

What the….? Did you ever meet somebody who just seems to make money no matter what?  Seems unfair… but, that’s Jim Jennings.  I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.”   His “Fountain of Youth” program is no exception.   Here’s the math and then the details. Fountain…

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2 Amazing Fitness Boot Camp HACKS…

Listen to this!   Lou Ann Spencer operates a Super Body Boot Camp.   Talk about the “real deal” and crazy fitness retention rates!   I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…

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Health Club Leads, Personal Trainer Leads… Fitness Leads…

​ Did that subject line pique your interest..??? ​ Leads are the life blood of all fitness businesses, right? ​ It’s the one thing every fitness business owner (and probably you) think about every single day! ​ Lead Generation Lead Quality Lead Conversion ​ We’ve been drilled that business survival is a matter of getting…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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The Ultimate ONLINE Experience for Your Clients

    If you plan to evolve into the NEXT GENERATION of fitness professionals and successful fitness business models, then you absolutely MUST think about your ONLINE PRESENCE.    Seriously… what do people actually experience when they visit your website?   Take a hard honest look.  If it’s nothing but a “digital sales pitch” then,…

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FREE FITNESS HANDOUT – How to Destress

  I bet a lot of your clients/members are STRESSED-OUT! ​ Especially in today’s environment with the pandemic, upcoming holidays, back-to-school, etc. ​ So, here’s a FREE HANDOUT you can download right now to offer your clients and members. ​ You can print out, upload to your website/blog or add to your Facebook Group! (check out this hack) ​ I even left enough space on the header…

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The Ultimate Fitness Journal

  Take a look at this.  What do you see?   It’s a common sight. A personal trainer, a client and a clipboard!   Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978!   In my opinion it was…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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The .02 Percenters – Fitness Business Marketing

  It’s amazing! ​ Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! ​ ​THE .02%-ers!​   As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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Relationship Marketing for Fit Pros and Health Coaches

    As our industry moves forward into the “NEW NORMAL” there are a ton of questions about WHAT to do next.   New fitness business models continue to fragment and expand into various hybrids and 100% online training services and memberships.   A LITTLE CLARITY…   Among the hybrids and 100% online business owners…

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