Shout Out for Fitness Marketing Excellence
Every so often I give a “shout out” to a few fit pros who I KNOW are doing a lot things “RIGHT” to build their businesses. Jess Langston – Accessory Sales Jess Langston owns and operates a a boutique studio outside Baltimore, MD. She markets and sells several items including workout…
Read MoreWhat Every Client Should Know Before GLP-1 Protocol
Your clients and prospects are being deluged with some crazy information. It’s impossible to browse the web, watch TV, listen to the radio or read a magazine without being bombarded by all kinds of ads for GLP-1 injections or oral semaglutide pills for weight-loss. The ads are very convincing with testimonials from…
Read MoreGLP-1 Medical Referral Letter – Download
In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…
Read MoreBack To The Future
Flashback! It’s 2002 and I’m giving a “marketing” presentation at the IDEA conference in San Diego. It’s a packed room full of 200+ energized entrepreneurs most of whom own small studios (today we call them “boutiques”) I conclude the talk with this advice: “Make it easy for clients and members…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreIs This Even Legal For Fitness Pros..?
Recently, I displayed a “test page” of an Exercise Reference Guide we’re creating for one of our fitness partners. Within days, I received over 50 emails asking the same question: QUESTION: Is it legal to post someone else’s public YouTube Video on my website? ANSWER: If there is a “share” button…
Read MoreOur Intimate Relationship with Food
When I operated our nutritional counseling firm, MediCorp, in Newport Beach, CA, I would always “reframe” things to help clients better understand the importance of nutrition. One of my favorites was to open up a session #3 with this: “Today, I want to talk to you about intimacy.” Oh… the looks…
Read MoreAre These Idiots Stealing From You…?
How about CFP as Certified Fitness Professional? I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes. They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…
Read MoreIt’s All About YOU…!
Oh yes… …. these days, it’s ALL about YOU. Why? Because social media deliverability and conversions are in decline. So, your email and website are becoming super important. And, that means your ABOUT PAGE on your website needs to be really good! [FREE DOWNLOAD] —> “ABOUT PAGE” TIP SHEET Did you know the “ABOUT PAGE” is the most visited page…
Read MoreStop Killing Yourself!
How much time are you spending on things OTHER than running your business? The “entrepreneur’s curse” is thinking you can do everything yourself. Or, it won’t be done right unless YOU do it. Here’s the truth… whether you’re a business owner or staff, if you want to succeed at anything, you…
Read MoreAvoid These 3 Fitness Business Traps….
I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma. She told me that sometimes she feels like she’s wading through quicksand in her business. And, the harder she tries, the more stuck she becomes! “This sucks, Art! What am I doing wrong?” I always…
Read MoreThese 2 Things for Fitness Marketing
… if you’re serious about “marketing” your health and fitness business…. … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 Or better yet, take action to execute them! Your Digital Platform: Yes, I know I continue to harp on the necessity of a “kick-ass” website.…
Read MoreThe Best Exercise Video
Watch this. Then, go to YouTube and embed this video on your site. This is probably the absolute best video I’ve ever seen that articulates the benefits of exercise! Enjoy. HERE’S THE VIDEO LINK ON YOUTUBE: https://www.youtube.com/watch?v=aUaInS6HIGo&t=1s 10 REASONS TO HIRE A PERSONAL TRAINER Here are 3 more fitness videos you can download and…
Read MoreFind Your Fitness Niche
Find Your Fitness Niche…. Sure… you can probably take just about anybody and train them toward better health. But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. So, how do you differentiate yourself from the competition? 🚀 Add a niche to…
Read MoreGLP-1 – What to Know…
The Buzz…! I’m sure by now you’ve heard all about GLP-1s (Glucagon-like peptide 1) or semaglutide injectables like Ozempic, Mounjaro, Wegovy, Ro and others. Listen, for people who really need it… type II diabetics and the clinically obese – this can be a “wonder drug” assuming they follow the additional required lifestyle regimen.…
Read MoreFive (5) Digital Truths
Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…
Read MoreHere Comes 2024
Here are some interesting trends affecting all of our businesses this coming year…. 👉 Growing Stats: According to WW (formerly Weight Watchers) over 42% of Americans are obese, with some studies suggesting overweight and obesity are responsible for 1,300 per day! (Wow!) 👉 New Competitor?: Here comes NIKE with their own NIKE STUDIOS. Can’t help but wonder if this trend might expand among other product manufacturers.…
Read MoreThe Journey
I want to share with you something that a lot of marketing pros don’t talk about. You’ve probably read or heard about the “client journey.” And, that’s all fine and good assuming you have clients! But…What About the “Prospect Journey?” Lately, a ton of new consumer data has…
Read MoreHow to Leverage Your “Mommy Issues” into Cold Hard Cash!
All that CASH FLOW started because of her mother. This is an amazing journey. Please allow me to provide the backdrop in order to put it in context… Mothers and Daughters… Being a male, I’ve never quite understood the relationship between daughters and mothers. At times, the best of friends……
Read MoreThe Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read MoreIt’s the Little Things in Business
I don’t know about you, …but I find so much of success in business as well as most peoples’ personal lives are all about the “little things.” And, yet, those little things are HUGE for the people they affect. For example: A Little Thing About Personal Recognition If you’re a business owner, you probably already…
Read MoreIs THIS the FUTURE of FITNESS TRAINING…?
There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else. We’ve come a long way, baby! Today’s coaches and trainers possess an amazing wealth of knowledge — far…
Read MoreThe NEW Health & Fitness Business Model
Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years. Big box facilities, franchises, boutique studios, independent trainers and coaches, etc. It’s true that most the equipment (except free weights) has modernized with new designs and engineering — but, it’s basically the same idea…
Read More3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read MoreAbove Average Health Professionals
Let’s just assume you’re great at what you do. You probably have one or more certifications. Perhaps a degree. You probably attend conferences, workshops and seminars to improve and further your skill sets. After all, as a modern health professional it’s super important to keep up with the latest research, techniques…
Read MoreThe Amazing Power of Motivational Video
❤️ Yes….. VIDEO is the most positive way to CONNECT with your audiences —> worldwide. ✅ THE POWER OF POSITIVE MESSAGING: There’s a reason why short, well-known quotes resonate with so many individuals – they succinctly capture profound truths about life, ambition, perseverance and the human spirit. Here’s the absolute…
Read More3 Pillars Of Guaranteed Success!
Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…
Read MoreHow to Attract a Mass Volume of Weight-Loss Clients
Just 2 months ago, Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building). So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. 👉 To…
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