Premium Content for Health and Fitness Pros — FREE!

  Yes… yes, it’s the giving season.     And, I’m ALL IN…!   Here’s what I mean.   Over the years I’ve created hundreds of marketing tools for YOUR USE.     Most of it is PREMIUM HEALTH & FITNESS CONTENT for FREE..! Pay it Forward Long before it was trendy to “Pay it Forward” it’s always been…

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How to Drive Traffic To Your Website

  Rule #1 for all “Online Businesses” as well as physical businesses attempting to boost their “online presence” is:    Blog, Blog, Blog!   And, then:  Post, Post, POST on social media! Here’s Why…   Brand Engagement: As an online marketer, one of your biggest priorities is to keep people ENGAGED with YOUR BRAND.    In…

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Why Athletes and Fitness Enthusiasts Multi-Dose

  Have you ever heard the term “multi-dosing” as it relates to nutritional supplements? If not, you’re certainly not alone.   Not surprisingly, more than 99% of people do NOT multi-dose.  So, before I explain the rationale, allow me to offer some background.   A Little History…   Before World War II the extent of…

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Stuff They Don’t Tell You About Nutritional Supplementation

  It seems like more and more people (consumers, your clients) are finally tuning-in to the fact that no matter how “clean” they eat, they won’t necessarily get all the nutrients their bodies require for adequate recovery.   This is especially true for people enrolled in HIIT, Crossfit, point-to-point Body Transformation programming and other high-level training protocol.   Now, if you don’t believe in any type of supplementation for any reason whatsoever, well… I don’t blame…

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3 Super Secrets to Successful Online Fitness Training

Let’s face it.  Today, almost every health and fitness professional seems obsessed with getting his or her fitness training or health consulting business online.  Or at least part of it!   After all, so much of today’s fitness retention, fitness referrals and fitness revenue is being generated online   But, maybe that’s NOT you.  At…

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How To Create Multiple Profit Streams for Your Fitness Business

I’m sure you’ve noticed… it’s a very noisy world out there!   Internet, Social Media, Radio, TV, Magazines, Billboards, Videos, Direct Mail, Live Events, Newspapers… and the list goes on and on…    Everyone is trying to be noticed.    Everyone is attempting to attract customers and buyers.   So, please believe me when I…

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The Expanding Role of Health Professionals

  Want to see something amazing?   Try this little experiment.    Google these three words:  Body Transformation Challenge.   In less than a second Google delivered more than 120,000,000 results!    YIKES…!  What does that tell you about our industry?     For me… it makes me feel like I’m just following the crowd.   Talk about…

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2 Key Secrets of Modern Fitness Marketing

  Are your sales and marketing strategies just plain OLD and STALE..?   Do you feel like no matter what you do… it’s not very effective at converting prospects into clients?   Let me ask you this question:    How often have you heard the phrase, “Always be Selling” —  or, “Always be Closing”..?   It’s NOT…

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