Where Does Fitness Start?

  Whenever I ask this question, the typical responses are: “In the gym.” “With a warm-up!” “As a kid.”   All totally different answers, yet, all valid!   Here’s my answer: “In the brain!”   Yup… that’s my answer – and it’s valid, too! Follow Me On This…   What is the most meaningless statement…

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Amazing Email…

  I just received this email today.  Definitely going up on the testimonial page… Thank you, Randy. ————-   Hi Art   You got me in trouble this weekend at a marketing workshop I attended.  I’m not mentioning any names here cuz I never want to “bad-mouth” anybody.  But, I hope you post this on…

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Raise Your Rates with Love

I just counted 3 different fitness marketing forums discussing the same topic: How to Raise Your Rates.   Listen… this is nothing new. The issue of rates and price-point strategies has been a “front-burner” topic for more than 50 years! It’s discussed among fitness business owners at every trade show, conference and workshop.   And…

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Why Branded Fitness Videos are Essential

  Video is so EFFECTIVE.    BRANDED VIDEO is even MORE POWERFUL!   Here’s why video is such a powerful marketing tool:   Today… People READ LESS and WATCH MORE  (Forrester Research)   Only 20% of web visitors will read your text. But 80% of web visitors will WATCH YOUR VIDEO (Forbes)   78% of people…

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From Price Addiction to Premium Paradise

  How long have independent trainers, studios, clubs and other fitness businesses been beating each other over the head with PRICING…!!!   I don’t really know.    But, for at least as long as I’ve been in the fitness business (30 years).   It’s an addiction.   And, it seems that this PRICE POINT ADDICTION…

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How Fit Pros and Health Coaches Crush It With This ONE TACTIC..!

  Listen…. I know you’re passionate about your fitness business.      And totally, committed.    But, like so many fit pros, coaches, studio and club owners…. you’re always under-the-gun to get more clients.    I mean it’s a constant pressure that can leave you feeling a bit defeated — especially when traffic slows down. …

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Fitness Marketing / Back-to-School

  In this post, I’m going to share with you two (2) incredible marketing techniques.   And, the best way to demonstrate these techniques is to relate them to an upcoming promotion….   Like Back-to-School.   Already?   I know… I know..   You might be thinking “it’s too early!”   But it’s NOT!  …

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Secrets of the Private Client Health Coach

  Even though Janice Noble, a 40 year-old Health Coach from Chicago, is not a “famous” trainer, she’s one of the most successful fitness professionals I know.   She sells and markets one package.     It is a “Corporate Health Management Package” that results in a training/coaching contract designed specifically for globe-trotting corporate executives.…

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How to Create an Instant Up-Sell

    Here’s a note I received from Anthony Leister, one of our fitness partners.  He owns 2 boutique studios that cater to the 35+ crowd. ————————– Hey Art,   This may be perceived as a bait and switch, although I personally see it as helping my members get the results they came here for. …

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I Don’t Care About Your Results

Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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