8 New Recipes and 5 Free Downloads!

    Yum…Yum…!   We just released eight (8) new recipes:  EZ Classic Chili Protein Pancakes Green Bean Stir Fry Couscous Fruit Salad Baked Curried Brown Rice & Lentil Barley Brown Rice Pilaf Lemon Rice Brown Rice Goat Cheese Cakes   You can view them (in RED) on the demo website: Digital Welcome Kit.com.   If you have your own DIGITAL…

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Are You Famous?

  JJ Johnson is.  At least within his market area.  His branding is impressive.   JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members.  But it wasn’t always this way.   How did JJ become famous?  It’s all about capturing “mind-share.”   Who’s Captured Your Mind?…

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Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become.   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in life, there’s a BALANCE. …

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The 5 Huge Marketing Advantages of YOUR BRAND

  I talk a lot about branding.    And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven.    It is not lost on anyone that sales is the life blood of your business.    Cash baby!   But, listen.  If you plan to be in business…

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How to Build Your Fitness Tribe

  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

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The Audience Fell Dead Silent….

  In our seminars for weight-management and healthy lifestyle, we like to pass along a little calculation during our opening remarks.   We ask the audience these specific questions:   How many of you consistently workout 7 days a week..?   A very small number of hands go up….   How many of you consistently…

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Fitness Lemons to Lemonade

  This is  from a lengthy email I recently received from a very experienced and successful club owner.  I consulted this owner from time to time over the past 15 years.    If you own a studio or club, I hope you find this as interesting as I find it gratifying.  —  Art —————– Dear…

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The Best Lines…!

  By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

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How to Be a Super Coach

  I call it Super Coaching.  Others call it tough love.  Call it whatever you want!   But, when I ran our weight-management office in Newport Beach, CA back in the early 90’s – I was NOT AFRAID..!   That’s right… I was not afraid to look a parent (client) in the eyes and lay-down…

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How to Level-Up Your Fitness Business

I’m asking you to THINK about THIS again.

MARKETING is a conveyor belt. The sales and marketing strategies you think about and plan today typically come off the conveyor belt 8 to 12 weeks later. So, seriously, have you asked yourself this:

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