Email: Offer vs. Nurture

  There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. ​ OFFER vs. NURTURE ​ There’s a huge difference between an Offer Campaign and a Nurture Campaign. ​ And, you should definitely be using BOTH. ​ OFFER CAMPAIGNS… ​ These are a carefully composed series…

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YOU are AMAZING…

  I’m absolutely serious when I say this: ​ “YOU ARE AMAZING!” ​ Have you ever given deep thought into how freakin’ amazing your body is??? ​ Let’s start with the eleven (11) miraculous organ systems within you. Each one of them is more complex than a supercomputer… ​ AND… each one is fully automated:…

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The 12 Absolute Truths of Weight-Loss

  Here it is…   …a list of the “12 Absolutes” that everyone should know about weight-loss.   And, here’s a FREE “done-for-you” outline on how to teach them:  CLICK or TAP HERE…    But, first let’s acknowledge the #1 reason most people fail at weight-loss is IGNORANCE.   Period.   I know… it’s an uncomfortable…

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Is Your Business a Gym Rat?

  Here’s a fun exercise I recently discovered… ​ I attended a marketing conference last week and one of the speakers’ topics was: ​ “FLEXING YOUR MARKETING MUSCLES” ​ It was all about helping companies get better at technology – and most especially their websites. ​ The speaker demonstrated what he calls an “equivalency technique” to help his…

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Is Fitness Branding a Hoax?

  All This Talk About “BRANDING…”   This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.”   First off, it seems that…

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The Pumpkin Spice Latte is Back!

    Oh boy… it’s BACK! ​ The most dangerous drink in the world! ​ Yes, the yummy Pumpkin Spice Latte (PSL) is back at Starbucks! ​ God… I wish they weren’t so delicious. But, they are! (I know from first-hand experience!) ​ And, as you know, a drink like this can totally “blow-up” a client’s nutrition plan with the…

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Say Good-bye to the “One-Trick” Health & Fitness Professional

  Do you remember… ​ … the time when a personal trainer could simply sell personal training sessions… and that was it! ​ Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! ​ The entire business model was essentially based on a single revenue stream. ​ Our industry was a “one trick pony” and everybody stayed out of each other’s way. ​…

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Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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You’d be Home by Now…!

  Here’s a fun analogy… ​ During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: ​ “If you lived here, you’d be home by now!” ​ It was a great sales pitch targeting thousands of long distance commuters. ​ And, in some ways it’s the…

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Beyond WHY is “WHO!”

  It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc.   And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…

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Protein Secrets and the Enduro Breakfast

   Download – MS Word      Download – .pdf    You may already know all this stuff, but a lot of your clients might not — and they may find this type of information helpful in their own meal planning.   There are days when I know I’m going to burn a lot…

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How to Earn $921.91 per Hour in Your Spare Time

What the….? Did you ever meet somebody who just seems to make money no matter what?  Seems unfair… but, that’s Jim Jennings.  I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.”   His “Fountain of Youth” program is no exception.   Here’s the math and then the details. Fountain…

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2 Amazing Fitness Boot Camp HACKS…

Listen to this!   Lou Ann Spencer operates a Super Body Boot Camp.   Talk about the “real deal” and crazy fitness retention rates!   I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…

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Health Club Leads, Personal Trainer Leads… Fitness Leads…

​ Did that subject line pique your interest..??? ​ Leads are the life blood of all fitness businesses, right? ​ It’s the one thing every fitness business owner (and probably you) think about every single day! ​ Lead Generation Lead Quality Lead Conversion ​ We’ve been drilled that business survival is a matter of getting…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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FREE FITNESS HANDOUT – How to Destress

  I bet a lot of your clients/members are STRESSED-OUT! ​ Especially in today’s environment with the pandemic, upcoming holidays, back-to-school, etc. ​ So, here’s a FREE HANDOUT you can download right now to offer your clients and members. ​ You can print out, upload to your website/blog or add to your Facebook Group! (check out this hack) ​ I even left enough space on the header…

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The Ultimate Fitness Journal

  Take a look at this.  What do you see?   It’s a common sight. A personal trainer, a client and a clipboard!   Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978!   In my opinion it was…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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The .02 Percenters – Fitness Business Marketing

  It’s amazing! ​ Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! ​ ​THE .02%-ers!​   As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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Relationship Marketing for Fit Pros and Health Coaches

    As our industry moves forward into the “NEW NORMAL” there are a ton of questions about WHAT to do next.   New fitness business models continue to fragment and expand into various hybrids and 100% online training services and memberships.   A LITTLE CLARITY…   Among the hybrids and 100% online business owners…

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How to Send Great Emails

  Can you write?   Or, do you just tear your hair out trying to come up with something?   Even if you get something out, does it really “sound” like you?   I often receive an email and think “No one would ever talk like this.”   Some people think writing is really easy.…

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How Fit Pros and Health Coaches Can Grow Their Businesses Faster

  What a difference a “mindset” makes! ​ What a difference it can make in your business and your life! ​ Billy Davidson is a “real world” example of this. ​ Here’s part of an email he sent… ​ —————————— ​ “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…

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Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become — especially post pandemic!   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in…

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