Online Fitness Business
How to Boost Your Fitness Marketing with Recipes
A Fast Track to Trust and Credibility With so much competition in our industry, it’s super important to build trust, authority and credibility for your businesses. Coaching and training is not just about providing excellent services, but also going the extra mile to offer valuable resources to your prospects and existing clients. …
Read MoreHow to Build Fitness Client Satisfaction, Brand Recognition and Business Growth….
Here’s a marketing TRUTH many health and fitness business owners never hear. If you truly want to take your business to the next level, then, in today’s competitive market you really need to offer your own private label products branded with your own logo. It’s no longer question of why… But,…
Read MoreWhat YOU Should Know About the NEW OBESITY DRUGS
Sometimes, as health professionals, we get so busy that we miss something really BIG that’s going on all around us. It’s happening right now…. again! THE NEW “MAGIC” PILLS / INJECTIONS You may have heard about this new class of Obesity Drugs: 🔴 Ozempic (mfg. by Novo Nordisk) 🔴 Wegovy (mfg. by Novo Nordisk) 🔴 Mounjaro (mfg.…
Read MoreThe Fitness Results Mantra
Over and over I keep hearing this advice: “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.” And this advice is served up using metaphors and analogies. Have you heard them…? Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” …
Read MoreThe One THING that Will Grow Your Business Immediately
Yes, there is one “THING” that will actually grow your business right away. Let me explain… Think about the huge difference between pitching your services one-on-one to an individual — and presenting to a group of “hot leads.” It doesn’t take a rocket scientist to figure out that group sales are 100% the absolute fastest way to grow/scale your business. Especially…
Read MoreFitness Marketing – The EXACT Formula
Here’s the EXACT FORMULA that Susie Lundqren (studio owner in Virginia) uses to create a “warm audience” and then typically converts about 30% of her “warm” prospects into studio members and/or online “paid subscribers.” And, yes, of course, she uses our health and fitness marketing components… including THIS and THIS… STEP #1 – CAPTURE First and foremost, Susie uses lead magnets (optin forms) on her website. Then, ALL social media posts re-direct to her lead magnet/optin…
Read MoreEmail: Offer vs. Nurture
There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. OFFER vs. NURTURE There’s a huge difference between an Offer Campaign and a Nurture Campaign. And, you should definitely be using BOTH. OFFER CAMPAIGNS… These are a carefully composed series…
Read MoreYOU are AMAZING…
I’m absolutely serious when I say this: “YOU ARE AMAZING!” Have you ever given deep thought into how freakin’ amazing your body is??? Let’s start with the eleven (11) miraculous organ systems within you. Each one of them is more complex than a supercomputer… AND… each one is fully automated:…
Read MoreThe 12 Absolute Truths of Weight-Loss
Here it is… …a list of the “12 Absolutes” that everyone should know about weight-loss. And, here’s a FREE “done-for-you” outline on how to teach them: CLICK or TAP HERE… But, first let’s acknowledge the #1 reason most people fail at weight-loss is IGNORANCE. Period. I know… it’s an uncomfortable…
Read MoreIs Your Business a Gym Rat?
Here’s a fun exercise I recently discovered… I attended a marketing conference last week and one of the speakers’ topics was: “FLEXING YOUR MARKETING MUSCLES” It was all about helping companies get better at technology – and most especially their websites. The speaker demonstrated what he calls an “equivalency technique” to help his…
Read MoreIs Fitness Branding a Hoax?
All This Talk About “BRANDING…” This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.” First off, it seems that…
Read MoreThe Pumpkin Spice Latte is Back!
Oh boy… it’s BACK! The most dangerous drink in the world! Yes, the yummy Pumpkin Spice Latte (PSL) is back at Starbucks! God… I wish they weren’t so delicious. But, they are! (I know from first-hand experience!) And, as you know, a drink like this can totally “blow-up” a client’s nutrition plan with the…
Read MoreSay Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …
Read MoreBelieve…
Have you watched the series, Ted Lasso? If so, you’ll relate. If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: BELIEVE. It’s the centerpiece of the entire series. Yes…. BELIEF is POWERFUL. * To believe in yourself.…
Read MoreYou’d be Home by Now…!
Here’s a fun analogy… During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: “If you lived here, you’d be home by now!” It was a great sales pitch targeting thousands of long distance commuters. And, in some ways it’s the…
Read MoreBeyond WHY is “WHO!”
It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…
Read MoreProtein Secrets and the Enduro Breakfast
Download – MS Word Download – .pdf You may already know all this stuff, but a lot of your clients might not — and they may find this type of information helpful in their own meal planning. There are days when I know I’m going to burn a lot…
Read MoreHow to Earn $921.91 per Hour in Your Spare Time
What the….? Did you ever meet somebody who just seems to make money no matter what? Seems unfair… but, that’s Jim Jennings. I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.” His “Fountain of Youth” program is no exception. Here’s the math and then the details. Fountain…
Read More2 Amazing Fitness Boot Camp HACKS…
Listen to this! Lou Ann Spencer operates a Super Body Boot Camp. Talk about the “real deal” and crazy fitness retention rates! I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…
Read MoreHealth Club Leads, Personal Trainer Leads… Fitness Leads…
Did that subject line pique your interest..??? Leads are the life blood of all fitness businesses, right? It’s the one thing every fitness business owner (and probably you) think about every single day! Lead Generation Lead Quality Lead Conversion We’ve been drilled that business survival is a matter of getting…
Read MoreThe New Fitness Marketing Ecosystem
These words… …were casually stated last Friday during a marketing podcast. The speaker probably didn’t realize how impactful her words were. I wrote them down because they were so powerful and insightful. If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future. I hope you’ll read them two or three times because they speak directly to YOU! It’s literally…
Read MoreFREE FITNESS HANDOUT – How to Destress
I bet a lot of your clients/members are STRESSED-OUT! Especially in today’s environment with the pandemic, upcoming holidays, back-to-school, etc. So, here’s a FREE HANDOUT you can download right now to offer your clients and members. You can print out, upload to your website/blog or add to your Facebook Group! (check out this hack) I even left enough space on the header…
Read MoreThe Ultimate Fitness Journal
Take a look at this. What do you see? It’s a common sight. A personal trainer, a client and a clipboard! Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978! In my opinion it was…
Read MoreGround Zero – Fitness Marketing Supplements
THE PERIPHERALS… It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. And, some think it’s beyond their “scope of practice.” It’s not. Insurance? Nope, just…
Read MoreAre You In the Fitness “Sweet Spot?”
If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) Both segments suffer from their own “BIG-NESS!” They are simply too…
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