Online Fitness Business
Is the RESEARCH Always Right?
Have you ever wondered…. … why protein as well as other supplements often get a “bad rap?” Sometimes it’s deserved. But, quite often supplementation is unfairly maligned by a research study. Did you know that quite often the research conducted on nutritional supplementation can be biased or just plain wrong? The First Hint… Many coaches, trainers…
Read MoreShe Just Said “No!”
Talk about easy money… Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes. When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…
Read MoreThe Online Future is Here…. Are You?
There’s no question that “live” online training as well as “pre-recorded” or “evergreen” online workouts are not only a “thing” but becoming the “new normal” for all clubs, studios and independent fit pros and health coaches. At some point online training programs will be expected. Clients will want “online access” to your programming when they are: On a vacation On a business trip Home with children Only…
Read MoreIs Change Good..?
Here we are… Just a few days into 2021..! So, let me ask you an important question. Are you going to do anything different this year? Has the pandemic changed your approach toward your business? Have you asked yourself… “What do I really want out of my business in…
Read MoreStart – New World Fitness Marketing
My business was “flying high” and then, THIS happened. Seriously, I thought I was really on top of everything with unlimited growth potential. I honestly thought I knew everything. After all, in my early days as V.P. of Marketing, I helped grow Guitar Center into America’s largest musical instrument retailer. …
Read MoreStep #1 – Relationship Marketing – Numbers
Relationship Marketing is a —> process. As such, there MUST be a STARTING POINT. So, let’s start with just TWO (2) QUESTIONS: 1.) How many contacts are on your email list? ________________ 2.) How many days/weeks/months since you last sent a “non-sales” email to your entire list? _______________ This 1st step is a…
Read MoreStep #2 – Relationship Marketing – ESP
As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email. To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE… To read STEP #1 please CLICK or TAP HERE… There are many fitness…
Read MoreStep #3 – Relationship Marketing – Before You Automate
New World Fitness Marketing Step #1 Step #2 Just think about this: For the past six months we’ve literally trained our clients HOW to workout at home using ZOOM (or other live stream). And, we’ve done a really good job of it. So good, in fact, it’s estimated that 30% of…
Read MoreIs Caffeine Your Drug of Choice..?
Here’s a great handout for your clients. And it’s a FREE DOWNLOAD that you can put YOUR LOGO on as a way to continue to BRAND YOUR BUSINESS. This Free handout is especially informative for those addicted (like me) to coffee… or more truthfully… CAFFEINE! Caffeine content can range from…
Read MoreMore Health and Fitness Client Education – Free Handout
#1 – A Free Handout Do you offer your new and/or existing clients a Welcome Kit… or a knowledge base so they can self-educate? If so, here’s a FREE HANDOUT you can offer that will explain the differences between HIIT and Steady State programming. To grab your FREE HANDOUT, just CLICK…
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