Email: Offer vs. Nurture

  There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. ​ OFFER vs. NURTURE ​ There’s a huge difference between an Offer Campaign and a Nurture Campaign. ​ And, you should definitely be using BOTH. ​ OFFER CAMPAIGNS… ​ These are a carefully composed series…

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The 12 Absolute Truths of Weight-Loss

  Here it is…   …a list of the “12 Absolutes” that everyone should know about weight-loss.   And, here’s a FREE “done-for-you” outline on how to teach them:  CLICK or TAP HERE…    But, first let’s acknowledge the #1 reason most people fail at weight-loss is IGNORANCE.   Period.   I know… it’s an uncomfortable…

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Is Your Business a Gym Rat?

  Here’s a fun exercise I recently discovered… ​ I attended a marketing conference last week and one of the speakers’ topics was: ​ “FLEXING YOUR MARKETING MUSCLES” ​ It was all about helping companies get better at technology – and most especially their websites. ​ The speaker demonstrated what he calls an “equivalency technique” to help his…

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Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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You’d be Home by Now…!

  Here’s a fun analogy… ​ During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: ​ “If you lived here, you’d be home by now!” ​ It was a great sales pitch targeting thousands of long distance commuters. ​ And, in some ways it’s the…

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Protein Secrets and the Enduro Breakfast

   Download – MS Word      Download – .pdf    You may already know all this stuff, but a lot of your clients might not — and they may find this type of information helpful in their own meal planning.   There are days when I know I’m going to burn a lot…

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Health Club Leads, Personal Trainer Leads… Fitness Leads…

​ Did that subject line pique your interest..??? ​ Leads are the life blood of all fitness businesses, right? ​ It’s the one thing every fitness business owner (and probably you) think about every single day! ​ Lead Generation Lead Quality Lead Conversion ​ We’ve been drilled that business survival is a matter of getting…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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The .02 Percenters – Fitness Business Marketing

  It’s amazing! ​ Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! ​ ​THE .02%-ers!​   As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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Relationship Marketing for Fit Pros and Health Coaches

    As our industry moves forward into the “NEW NORMAL” there are a ton of questions about WHAT to do next.   New fitness business models continue to fragment and expand into various hybrids and 100% online training services and memberships.   A LITTLE CLARITY…   Among the hybrids and 100% online business owners…

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How to Send Great Emails

  Can you write?   Or, do you just tear your hair out trying to come up with something?   Even if you get something out, does it really “sound” like you?   I often receive an email and think “No one would ever talk like this.”   Some people think writing is really easy.…

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How Fit Pros and Health Coaches Can Grow Their Businesses Faster

  What a difference a “mindset” makes! ​ What a difference it can make in your business and your life! ​ Billy Davidson is a “real world” example of this. ​ Here’s part of an email he sent… ​ —————————— ​ “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…

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Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become — especially post pandemic!   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in…

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The Done-For-You Email 10-Pack

​ DO YOU HATE WRITING EMAILS..? ​ Well… do you? ​ I’d bet money on it! ​ If there’s one thing I’ve learned over the last 30 years, it’s this: ​ Most fit pros and health coaches HATE writing emails. ​ In fact, for the most part, they HATE writing anything! ​ And, if this describes YOU… here’s some reassurance: You are not alone! ​…

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Online Marketing for Fitness Pros

  Think about this… ​ In the not-so-distant past, selling to new clients was INTERACTIVE. ​ Generally, you were FACE-TO-FACE with your prospects. ​ Before you pitched your services, you LISTENED to them. ​ If you were good, you made MENTAL NOTES about what was IMPORTANT to each prospect. ​ You READ their body language. You MONITORED their voices and eye movements. ​ As a good sales person,…

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How to be Successful with Online Supplement Sales

​ Three years ago I wrote a commission check to Danny Langston for $1.92 — That’s right… just $1.92 for a full month’s commission. ​ This week, we’re sending him a check for $1,271.10 — and he can literally count on at least that same amount, or more, next month and every month from here on out. ​ That’s net/net profits with no labor or time commitment on his part. Pure passive, recurring income!…

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Nutritional Supplements and the Band of Gypsies…

  Honestly…  they call me at least 3-4 times every single week. ​ And, it never ends well. ​ I call ’em the “band of gypsies!” ​ You may know who I’m talking about. ​ It’s that crowd of Internet Marketers who don’t really care what they’re selling as long as it makes a quick buck $$$. ​ They run Funnel Programs with a tons…

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Doctors and Nutritional Supplements…

  It’s almost funny,  ​ … when you think about the reality of this very common occurrence. ​ How many times have you heard one of your clients say something like this: ​ “My doctor says I don’t need vitamins. He says I can get everything I need from foods alone.” ​ Really? ​ Well, I have nothing…

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Is the RESEARCH Always Right?

  Have you ever wondered…. ​ … why protein as well as other supplements often get a “bad rap?” ​ Sometimes it’s deserved. But, quite often supplementation is unfairly maligned by a research study. ​ Did you know that quite often the research conducted on nutritional supplementation can be biased or just plain wrong? ​ ​ The First Hint… ​ Many coaches, trainers…

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The Online Future is Here…. Are You?

  There’s no question that “live” online training as well as “pre-recorded” or “evergreen” online workouts are not only a “thing” but becoming the “new normal” for all clubs, studios and independent fit pros and health coaches.   At some point online training programs will be expected.   Clients will want “online access” to your programming when they are: On a vacation On a business trip Home with children Only…

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Is Change Good..?

  Here we are…   Months into the new year….   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business this year..?”…

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Start – New World Fitness Marketing

  My business was “flying high” and then, THIS happened.   Seriously, I thought I was really on top of everything with unlimited growth potential.   I honestly thought I knew everything.     After all, in my early days as V.P. of Marketing, I helped grow Guitar Center into America’s largest musical instrument retailer.  …

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