Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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You’d be Home by Now…!

  Here’s a fun analogy… ​ During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: ​ “If you lived here, you’d be home by now!” ​ It was a great sales pitch targeting thousands of long distance commuters. ​ And, in some ways it’s the…

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Protein Secrets and the Enduro Breakfast

   Download – MS Word      Download – .pdf    You may already know all this stuff, but a lot of your clients might not — and they may find this type of information helpful in their own meal planning.   There are days when I know I’m going to burn a lot…

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Health Club Leads, Personal Trainer Leads… Fitness Leads…

​ Did that subject line pique your interest..??? ​ Leads are the life blood of all fitness businesses, right? ​ It’s the one thing every fitness business owner (and probably you) think about every single day! ​ Lead Generation Lead Quality Lead Conversion ​ We’ve been drilled that business survival is a matter of getting…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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Are You In the Fitness “Sweet Spot?”

    If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: ​ Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) ​ Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) ​ Both segments suffer from their own “BIG-NESS!” ​ They are simply too…

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The .02 Percenters – Fitness Business Marketing

  It’s amazing! ​ Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! ​ ​THE .02%-ers!​   As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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