A “Rebirth” of the Fitness Business

  Are we witnessing the “rebirth” of the fitness business model?   I think so…   … even if many health and fitness professionals don’t really “see” it.   It’s happening.   Our industry is going through a “rebirth!”   Maybe it’s due to the pandemic.   Or, perhaps, it’s the economy….   Or.. technology.   The truth is…. it’s ALL of these things…

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How to Get UNSTUCK

  It’s not just fitness business owners.   Almost ALL small business owners are feeling STUCK.   But, it’s especially difficult for health and fitness professionals, like you.   You’re spending more time on your business for less growth and results.   You’re not making as big an impact on peoples lives — which has always been your calling.…

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16 New Healthy Recipes with Macros

  Here are sixteen (16) new Healthy Family Recipes we just uploaded to the Digital Welcome Kits and the Ultimate Web Suites.   Take a look… Asian Mango Chicken Wrap Baked Lemon Cod Grilled Halibut Brown Butter Garlic Pasta Chicken Salad Greek Yogurt Eggplant Pizza Rounds Egg White Spinach Wraps Healthy Egg Salad Pumpkin Pancakes…

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How to Stay Ahead of Coronavirus With Your Clients and Members

  Rule #1 for public relations and, most especially, “crisis communications” is to stay ahead of it.   And, while you may not be thinking about it, I can assure you that your clients and members are thinking about the Coronavirus or COVID-19.   After all, the media is wall-to-wall, 24/7 with updates of quarantines,…

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Coronavirus – 2019-nCoV Handout

Since we are all health professionals, I’ve always found it really smart to offer my clients various educational handouts on current events, new products, trends and credible information that relates to health, nutrition and in this case, potential health problems.  (Click on the image to download).      Sure, this .pdf document on the Coronavirus –…

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How to Drive Traffic to Your Website

**  This same procedure can be used for any website… and can be performed for both blog posts and web pages. Video Total Run Time: 3-minutes     Video Transcription:   Listen, whether you’re using social media, direct mail or even paid advertising… it’s crucial that all roads lead BACK to your website.   Why……

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Content Marketing for Fitness Pros and Health Coaches

  The new MANTRA among fitness marketers (me included) is CONTENT… CONTENT… CONTENT!   It’s amazing how the marketing of health and fitness continues to evolve.   Actually, it’s evolving in all businesses but health and fitness is so trendy, that it’s typically on the cutting edge of “things to come!”   CONTENT MARKETING is a…

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How to Leverage Your “Mommy Issues” into Cold Hard Cash!

All that CASH FLOW started because of her mother.   This is an amazing journey.   Please allow me to provide the backdrop in order to put it in context…   Mothers and Daughters…   Being a male, I’ve never quite understood the relationship between daughters and mothers.    At times, the best of friends……

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