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A “Rebirth” of the Fitness Business
Are we witnessing the “rebirth” of the fitness business model? I think so… … even if many health and fitness professionals don’t really “see” it. It’s happening. Our industry is going through a “rebirth!” Maybe it’s due to the pandemic. Or, perhaps, it’s the economy…. Or.. technology. The truth is…. it’s ALL of these things…
Read MoreHow to Get UNSTUCK
It’s not just fitness business owners. Almost ALL small business owners are feeling STUCK. But, it’s especially difficult for health and fitness professionals, like you. You’re spending more time on your business for less growth and results. You’re not making as big an impact on peoples lives — which has always been your calling.…
Read More16 New Healthy Recipes with Macros
Here are sixteen (16) new Healthy Family Recipes we just uploaded to the Digital Welcome Kits and the Ultimate Web Suites. Take a look… Asian Mango Chicken Wrap Baked Lemon Cod Grilled Halibut Brown Butter Garlic Pasta Chicken Salad Greek Yogurt Eggplant Pizza Rounds Egg White Spinach Wraps Healthy Egg Salad Pumpkin Pancakes…
Read MoreSolutions During Coronavirus COVID-19 Pandemic for Health Professionals
If ever there was a time to position yourself as an EXPERT and AUTHORITY — using your KNOWLEDGE and SERVICE to offer a SOLUTION to the world-wide STRESS and ANXIETY… IT’S RIGHT NOW!!! MS WORD .docx —> CLICK or TAP HERE…. MS WORD .doc (legacy) —> CLICK or TAP HERE…. This…
Read MoreHow to Stay Ahead of Coronavirus With Your Clients and Members
Rule #1 for public relations and, most especially, “crisis communications” is to stay ahead of it. And, while you may not be thinking about it, I can assure you that your clients and members are thinking about the Coronavirus or COVID-19. After all, the media is wall-to-wall, 24/7 with updates of quarantines,…
Read MoreCoronavirus – 2019-nCoV Handout
Since we are all health professionals, I’ve always found it really smart to offer my clients various educational handouts on current events, new products, trends and credible information that relates to health, nutrition and in this case, potential health problems. (Click on the image to download). Sure, this .pdf document on the Coronavirus –…
Read MoreHow to Drive Traffic to Your Website
** This same procedure can be used for any website… and can be performed for both blog posts and web pages. Video Total Run Time: 3-minutes Video Transcription: Listen, whether you’re using social media, direct mail or even paid advertising… it’s crucial that all roads lead BACK to your website. Why……
Read MoreContent Marketing for Fitness Pros and Health Coaches
The new MANTRA among fitness marketers (me included) is CONTENT… CONTENT… CONTENT! It’s amazing how the marketing of health and fitness continues to evolve. Actually, it’s evolving in all businesses but health and fitness is so trendy, that it’s typically on the cutting edge of “things to come!” CONTENT MARKETING is a…
Read MoreHow to Physically Imprint YOUR BRAND and Build Your Tribe Culture
A while ago I posted a CHALLENGE on Facebook. The reason I posted it was because I had just returned from a studio in Riverside, California where, once again, I noticed something. And, this “something” is very common among boutique fitness studios throughout the entire world. And here it is: …
Read MoreHow to Leverage Your “Mommy Issues” into Cold Hard Cash!
All that CASH FLOW started because of her mother. This is an amazing journey. Please allow me to provide the backdrop in order to put it in context… Mothers and Daughters… Being a male, I’ve never quite understood the relationship between daughters and mothers. At times, the best of friends……
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