Unapologetic “Throw Down”

  Do you ever wonder…. how successful health professionals invest their money?   Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website).   We discussed how most health professionals will invest in certain things with ZERO questions asked.   Like…

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Resources You Can Use Right Now…

    I’m constantly asked about what tools we use for our websites, social media and videos, I updated our RESOURCES page and listed EVERYTHING we use for our digital platforms. ​ Almost all of them are FREE..! (with upgrades if needed). ​ Then, I remembered, we have a ton of things that are FREE…! ​ So… here are FREE THINGS!  ​ ✅ RESOURCES (almost all FREE) ✅ VIDEOS (the top…

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Fitness Marketing Bias

  This really happened…. ​ In 1985 my boss and business mentor came storming into my office all red-faced, eyes popping, veins bulging and literally screamed at me: ​ “YOU ARE NOT YOUR F_CKIN’ CUSTOMER!”   Almost 40 years later I’ve never forgotten it. ​ In fact, it’s been a guiding light throughout my marketing…

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The BEST Lines About Weight Loss..!

Whether it’s sales presentations or full-on seminars… you might get a kick out of some of the things our fitness partners have said. ​ Some are really funny. And some are insightful. ​ Most statements were made to explain BODY TRANSFORMATIONS and WEIGHT-MANAGEMENT to a consumer audience. ​ Here are just a few we’ve collected: ​ ———————————————— Benni Saskin at…

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How to Get Paid For Doing Nothing

  Honestly…!   Maggie Lewis makes a quick $375 every single month… without fail! ​ That’s $375 net profit (not gross sales). ​ She told me this: ​ “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” ​ Money on autopilot! ​ Sure, I know it’s not a lot of money.…

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Have You Met Your “Future-Self?”

  It was a Rolls Royce that did it for me! ​ Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. ​ Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” ​ We…

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No One Beats Joan…

  This might be nuts… ​ But, I purposeIy subscribe to tons of email lists from fitness pros, clubs, studios and vendors. ​ Yes… on purpose… because I want to see how our industry crafts their “messaging.” ​ One of my favorites is from Joan Napolitano — a 50-something personal trainer/coach in Florida who owns and operates a 6-figure, niche boutique studio for 40+…

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The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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Winners and Losers

  Yes… there are “winners” and “losers” in this world. ​ As athletes, coaches and entrepreneurs – we are accustomed to these labels. ​ But, in our everyday lives that kind of stereotyping is too binary. Like black and white. ​ In the real world most of us possess winning and losing “behaviors.” ​ We have BOTH! ​ EXAMPLES… ​ Maybe you…

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How to Get Medical Referrals

  Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. ​ Here’s what he told me: ​ ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.”   Tim compiled…

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Could THIS be YOUR Opportunity…?

​ ​Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! ​ Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! ​ If that’s you, then, you should be proud! (thousands of fitness businesses have not…

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The Ultimate ONLINE Experience for Your Clients

    If you plan to evolve into the NEXT GENERATION of fitness professionals and successful fitness business models, then you absolutely MUST think about your ONLINE PRESENCE.    Seriously… what do people actually experience when they visit your website?   Take a hard honest look.  If it’s nothing but a “digital sales pitch” then,…

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A “Rebirth” of the Fitness Business

  Are we witnessing the “rebirth” of the fitness business model?   I think so…   … even if many health and fitness professionals don’t really “see” it.   It’s happening.   Our industry is going through a “rebirth!”   Maybe it’s due to the pandemic.   Or, perhaps, it’s the economy….   Or.. technology.   The truth is…. it’s ALL of these things…

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How to Get UNSTUCK

  It’s not just fitness business owners.   Almost ALL small business owners are feeling STUCK.   But, it’s especially difficult for health and fitness professionals, like you.   You’re spending more time on your business for less growth and results.   You’re not making as big an impact on peoples lives — which has always been your calling.…

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16 New Healthy Recipes with Macros

  Here are sixteen (16) new Healthy Family Recipes we just uploaded to the Digital Welcome Kits and the Ultimate Web Suites.   Take a look… Asian Mango Chicken Wrap Baked Lemon Cod Grilled Halibut Brown Butter Garlic Pasta Chicken Salad Greek Yogurt Eggplant Pizza Rounds Egg White Spinach Wraps Healthy Egg Salad Pumpkin Pancakes…

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How to Stay Ahead of Coronavirus With Your Clients and Members

  Rule #1 for public relations and, most especially, “crisis communications” is to stay ahead of it.   And, while you may not be thinking about it, I can assure you that your clients and members are thinking about the Coronavirus or COVID-19.   After all, the media is wall-to-wall, 24/7 with updates of quarantines,…

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Coronavirus – 2019-nCoV Handout

Since we are all health professionals, I’ve always found it really smart to offer my clients various educational handouts on current events, new products, trends and credible information that relates to health, nutrition and in this case, potential health problems.  (Click on the image to download).      Sure, this .pdf document on the Coronavirus –…

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How to Drive Traffic to Your Website

**  This same procedure can be used for any website… and can be performed for both blog posts and web pages. Video Total Run Time: 3-minutes     Video Transcription:   Listen, whether you’re using social media, direct mail or even paid advertising… it’s crucial that all roads lead BACK to your website.   Why……

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Content Marketing for Fitness Pros and Health Coaches

  The new MANTRA among fitness marketers (me included) is CONTENT… CONTENT… CONTENT!   It’s amazing how the marketing of health and fitness continues to evolve.   Actually, it’s evolving in all businesses but health and fitness is so trendy, that it’s typically on the cutting edge of “things to come!”   CONTENT MARKETING is a…

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How to Leverage Your “Mommy Issues” into Cold Hard Cash!

All that CASH FLOW started because of her mother.   This is an amazing journey.   Please allow me to provide the backdrop in order to put it in context…   Mothers and Daughters…   Being a male, I’ve never quite understood the relationship between daughters and mothers.    At times, the best of friends……

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The Art of Leadership…

  I love this image. Sure, he’s cocky.     But, for me, it reveals that unmistakable look of confidence often displayed by “natural-born” leaders.   Most people, including me, need to learn leadership skills.  For most of us, leadership is not a “given.”    It is acquired.   And, even “natural-born” leaders must learn…

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How to LEAD in ONLINE FITNESS MARKETING….!

  I already know you’re smart.   You know a ton about health and nutrition.   You know you can help people in so many meaningful ways… …if only you knew how to make MORE MONEY doing what you love!     You have great ideas and know how to market yourself.   And, you’re even known as…

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