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How to Turn Lemons Into Lemonade…
I have a LOVE / HATE ❤️ 😡 relationship with a few things. So, I attempt to take those lemons and turn them into something positive… like lemonade! For example, I HATE 😡 the Body Mass Index (BMI) metric that’s used worldwide to determine a person’s so called “healthy weight.” It’s…
Read MoreShout Out for Fitness Marketing Excellence
Every so often I give a “shout out” to a few fit pros who I KNOW are doing a lot things “RIGHT” to build their businesses. Jess Langston – Accessory Sales Jess Langston owns and operates a a boutique studio outside Baltimore, MD. She markets and sells several items including workout…
Read MoreIs This Even Legal For Fitness Pros..?
Recently, I displayed a “test page” of an Exercise Reference Guide we’re creating for one of our fitness partners. Within days, I received over 50 emails asking the same question: QUESTION: Is it legal to post someone else’s public YouTube Video on my website? ANSWER: If there is a “share” button…
Read MoreOur Intimate Relationship with Food
When I operated our nutritional counseling firm, MediCorp, in Newport Beach, CA, I would always “reframe” things to help clients better understand the importance of nutrition. One of my favorites was to open up a session #3 with this: “Today, I want to talk to you about intimacy.” Oh… the looks…
Read MoreIt’s All About YOU…!
Oh yes… …. these days, it’s ALL about YOU. Why? Because social media deliverability and conversions are in decline. So, your email and website are becoming super important. And, that means your ABOUT PAGE on your website needs to be really good! [FREE DOWNLOAD] —> “ABOUT PAGE” TIP SHEET Did you know the “ABOUT PAGE” is the most visited page…
Read MoreStop Killing Yourself!
How much time are you spending on things OTHER than running your business? The “entrepreneur’s curse” is thinking you can do everything yourself. Or, it won’t be done right unless YOU do it. Here’s the truth… whether you’re a business owner or staff, if you want to succeed at anything, you…
Read MoreAvoid These 3 Fitness Business Traps….
I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma. She told me that sometimes she feels like she’s wading through quicksand in her business. And, the harder she tries, the more stuck she becomes! “This sucks, Art! What am I doing wrong?” I always…
Read MoreHere Comes 2024
Here are some interesting trends affecting all of our businesses this coming year…. 👉 Growing Stats: According to WW (formerly Weight Watchers) over 42% of Americans are obese, with some studies suggesting overweight and obesity are responsible for 1,300 per day! (Wow!) 👉 New Competitor?: Here comes NIKE with their own NIKE STUDIOS. Can’t help but wonder if this trend might expand among other product manufacturers.…
Read MoreHow to Leverage Your “Mommy Issues” into Cold Hard Cash!
All that CASH FLOW started because of her mother. This is an amazing journey. Please allow me to provide the backdrop in order to put it in context… Mothers and Daughters… Being a male, I’ve never quite understood the relationship between daughters and mothers. At times, the best of friends……
Read MoreIt’s the Little Things in Business
I don’t know about you, …but I find so much of success in business as well as most peoples’ personal lives are all about the “little things.” And, yet, those little things are HUGE for the people they affect. For example: A Little Thing About Personal Recognition If you’re a business owner, you probably already…
Read MoreWhat Every Single Health Professional Should Know About Semaglutide Injections
Perhaps your current clients are not even close to taking this new class of drugs. However, I can guarantee that your prospects — especially those who might hire you – or join your facility — to help them lose weight are most definitely thinking about it — or already trying it. …
Read MoreFitness Logo: Horizontal vs. Vertical
Yes… there’s a preferred LOGO LAYOUT DESIGN for all health and fitness professionals. This is especially true for business owners aiming to increase brand recognition and awareness with private label or white label products. It’s HORIZONTAL. And, here’s why: The preference for a horizontal logo in health and fitness or…
Read MoreTop 10 Reasons All Fitness Professionals Should Have an Up-To-Date Website
There’s a reason we build state-of-the-art websites for our fitness partners such as: ✅ The Digital Welcome Kit ✅ Ultimate WebSuite ✅ eCommerce Apparel DropShip ✅ eCommerce Supplements Drop Ship ✅ Onboard 101 Let me describe the top 10 reasons why having an up-to-date website is an absolute game-changer when it comes to…
Read MoreArtificial Intelligence – Is AI Your Friend or Foe?
You know it’s coming… …. and we’d all be foolish to think AI is not going to impact our businesses. Yours, mine, everybody’s! GOOD NEWS! First off… as health and fitness professionals, we’re all in a great position. That’s because AI will never be able to duplicate the “human touch.” So,…
Read MoreThe Fitness Lead Generator
If you rely on LEAD GENERATION to grow your business, then, 👉 read on…. (the FREE LETTER download is halfway down within Step #2) 3 STEPS TO MASSIVE LEADS Before I get into the 3 STEPS, you should know this is all about OUTREACH. Why? Because 97% of all health and fitness pros rely on “passive marketing” ie., waiting for…
Read MoreThe NO-GUTS, NO GLORY Instant Sales Generator
It’s baffling..! Every day the marketing gurus are pitching fitness challenges, marketing funnels, non-stop social media posts, podcasts, live streaming… and the list goes on and on. All with a single purpose: to gain new clients. But when asked if any of these complex tactics converted participants into actual clients – the conversation gets awkward. The…
Read MoreA Fitness Contrarian
I have to admit… contrarian entrepreneurs are some of my favorite people. You know the type… They’re the ones who buck the popular trends and do things their own way. You probably know a few…. Or, maybe you’re a contrarian, yourself! Holly Mitterson, owner of a small women’s boutique studio in…
Read MoreWindow Shopping for Fitness, Wellness and Nutrition
Have you ever just gone “window shopping?” Like… downtown — or at a mall — or maybe even a swanky “fashion district” like Rodeo Drive in Beverly Hills? At that moment you have no intention to purchase. Instead, you’re self-educating as to “what’s new” …. how much it costs and “who” is making it available. Savvy retail marketers understand this. That’s why they spend…
Read MoreUnapologetic “Throw Down”
Do you ever wonder…. how successful health professionals invest their money? Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website). We discussed how most health professionals will invest in certain things with ZERO questions asked. Like…
Read MoreResources You Can Use Right Now…
I’m constantly asked about what tools we use for our websites, social media and videos, I updated our RESOURCES page and listed EVERYTHING we use for our digital platforms. Almost all of them are FREE..! (with upgrades if needed). Then, I remembered, we have a ton of things that are FREE…! So… here are FREE THINGS! ✅ RESOURCES (almost all FREE) ✅ VIDEOS (the top…
Read MoreFitness Marketing Bias
This really happened…. In 1985 my boss and business mentor came storming into my office all red-faced, eyes popping, veins bulging and literally screamed at me: “YOU ARE NOT YOUR F_CKIN’ CUSTOMER!” Almost 40 years later I’ve never forgotten it. In fact, it’s been a guiding light throughout my marketing…
Read MoreThe BEST Lines About Weight Loss..!
Whether it’s sales presentations or full-on seminars… you might get a kick out of some of the things our fitness partners have said. Some are really funny. And some are insightful. Most statements were made to explain BODY TRANSFORMATIONS and WEIGHT-MANAGEMENT to a consumer audience. Here are just a few we’ve collected: ———————————————— Benni Saskin at…
Read MoreHow to Get Paid For Doing Nothing
Honestly…! Maggie Lewis makes a quick $375 every single month… without fail! That’s $375 net profit (not gross sales). She told me this: “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” Money on autopilot! Sure, I know it’s not a lot of money.…
Read MoreHave You Met Your “Future-Self?”
It was a Rolls Royce that did it for me! Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” We…
Read MoreNo One Beats Joan…
This might be nuts… But, I purposeIy subscribe to tons of email lists from fitness pros, clubs, studios and vendors. Yes… on purpose… because I want to see how our industry crafts their “messaging.” One of my favorites is from Joan Napolitano — a 50-something personal trainer/coach in Florida who owns and operates a 6-figure, niche boutique studio for 40+…
Read MoreThe Power Shift
Here’s the thing… Thousands of fitness business owners don’t see it happening. That’s because it’s gradual… like declining eyesight. But, there’s a POWER SHIFT happening right now..! And, the marketing-savvy health and fitness business owners will leverage it to their advantage. What’s a POWER SHIFT? A BRIEF HISTORY OF THE EVER-EVOLVING…
Read MoreWinners and Losers
Yes… there are “winners” and “losers” in this world. As athletes, coaches and entrepreneurs – we are accustomed to these labels. But, in our everyday lives that kind of stereotyping is too binary. Like black and white. In the real world most of us possess winning and losing “behaviors.” We have BOTH! EXAMPLES… Maybe you…
Read MoreHow to Get Medical Referrals
Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. Here’s what he told me: ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.” Tim compiled…
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