Above Average Health Professionals

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

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3 Pillars Of Guaranteed Success!

    ​Listen, you already know that navigating the health and fitness industry is no walk in the park! ​ With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. ​ If you’re a health related business owner…

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How to Attract a Mass Volume of Weight-Loss Clients

  Just 2 months ago, ​Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building).​ ​ So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. ​ ​👉 To…

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5 Advantages of an ONLINE Health Education Course

  It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them.   After all, KNOWLEDGE IS POWER.… right?   Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

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Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

  Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements:   ✅  Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

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How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

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Increase Your Fitness Brand Awareness and Increase Your Referrals

  In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals.   Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity.   This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…

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The Best Health and Fitness Professionals…

  Health and fitness professionals often share with me some of the things they tell their clients… or, other various stories of how they run their businesses.   These are a few of the classics that you might find interesting:     ✅   “Why are you here?”  Asked of all prospective members at a club in Portland, Oregon:   …

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How to Empower Your Fitness Business Through Education

  As a health and fitness business owner or a corporate wellness director –  you understand the value of providing top-notch services to your audience of clients, members, patients and employees.   In this post, we’ll explore how offering a 12-module online health education course called “Onboard 101”can revolutionize your business and create a positive…

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Personal Trainers, Health Professionals and Supplements

    For the entire 35 years I’ve been involved in the health and fitness business the debate over “selling supplements” has raged on.   Here’s what I know to be true:    👉   If you don’t take supplements yourself, then, you shouldn’t be selling them. Period. It’s disingenuous.    👉   It is totally legal…

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Gumball Millionaire

Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is…   I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism.   He wasn’t doing great.   He had gumball machines in offices (lots…

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Glucosamine and Co Q-10 Are Back!

I am super happy to announce that two of our most “purposeful” and popular formulations are back in stock: ​ ✅ Glucosamine Chondroitin (w/ MSM and Omega 3-6-9) ✅ Co Q-10​ ​ WHO SHOULD TAKE ‘EM…? ​ Over the years I’ve worked with thousands of professional athletes, trainers, coaches, etc., and most of them wish they’d discovered Glucosamine earlier in their careers. ​ Today, it’s…

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It’s Going to Get Weird – In a Good Way

  Our industry is moving “fast forward” on several different fronts. ​ It’s exciting! ​ According to research “online training” is expected to grow another 27% over the next 5 years. That’s HUGE! ​ Then, there’s AI (artificial intelligence beyond ChapGPT) that is going to impact the way consumers use our services — and the way we operate our businesses. ​ I’VE BEEN DIGGING INTO…

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Fitness Promotions: BACK-TO-SCHOOL

    Summer just started… ​ … and do you know what the most successful health and fitness marketers in the world are doing right now…? ​ They are already planning their “Back-to-School” promotions!!! 😲 ​ HERE’S WHY… ​ For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: ​ ​👉 “Back-to-School.” ​ Believe me…. it’s not just…

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Unlock Your New Revenue Streams

Why YOU Should Market YOUR OWN line of Branded Products   As a health and fitness professional, you have a fantastic opportunity just waiting for you.   It’s hard to say why almost 90% of all health and fitness professionals miss this financial opportunity, but, no doubt it’s due to the unrelenting focus on getting…

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How to Boost Your Fitness Marketing with Recipes

  A Fast Track to Trust and Credibility   With so much competition in our industry, it’s super important to build trust, authority and credibility for your businesses.    Coaching and training is not just about providing excellent services, but also going the extra mile to offer valuable resources to your prospects and existing clients. …

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Artificial Intelligence – Is AI Your Friend or Foe?

  You know it’s coming… ​ …. and we’d all be foolish to think AI is not going to impact our businesses. ​ Yours, mine, everybody’s! ​ GOOD NEWS! ​ First off… as health and fitness professionals, we’re all in a great position. ​ That’s because AI will never be able to duplicate the “human touch.” ​ So,…

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What YOU Should Know About the NEW OBESITY DRUGS

  Sometimes, as health professionals, we get so busy that we miss something really BIG that’s going on all around us. ​ It’s happening right now…. again! ​ THE NEW “MAGIC” PILLS / INJECTIONS ​ You may have heard about this new class of Obesity Drugs: ​ 🔴 Ozempic (mfg. by Novo Nordisk) 🔴 Wegovy (mfg. by Novo Nordisk) 🔴 Mounjaro (mfg.…

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The Fitness Results Mantra

  Over and over I keep hearing this advice: ​ “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.”   And this advice is served up using metaphors and analogies.   Have you heard them…?   Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” ​…

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