Are These Idiots Stealing From You…?

 How about CFP as Certified Fitness Professional?   I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes.   They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…

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Avoid These 3 Fitness Business Traps….

  I was recently reminded of Jenny Swanson – a small studio owner in Tulsa, Oklahoma.   She told me that sometimes she feels like she’s wading through quicksand in her business.   And, the harder she tries, the more stuck she becomes!   “This sucks, Art! What am I doing wrong?”   I always…

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These 2 Things for Fitness Marketing

    … if you’re serious about “marketing” your health and fitness business….   … then, you absolutely, positively should be thinking about these 2 THINGS. 🚀 ​ Or better yet, take action to execute them! ​ Your Digital Platform: ​ Yes, I know I continue to harp on the necessity of a “kick-ass” website.…

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Find Your Fitness Niche

Find Your Fitness Niche…. ​ Sure… you can probably take just about anybody and train them toward better health. ​ But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. ​ So, how do you differentiate yourself from the competition? ​ 🚀 Add a niche to…

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Five (5) Digital Truths

​ Did you know there are thousands of health and fitness professionals who, unknowingly, make the same mistakes with their digital marketing? ​ Most often, it’s because their websites sites were designed by “non-fitness” developers who don’t really understand our business. ​ Or, it’s because the fitness business owner was talked into a digital “lead generating system” – (that actually…

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The Journey

      I want to share with you something that a lot of marketing pros don’t talk about.   You’ve probably read or heard about the “client journey.”   And, that’s all fine and good assuming you have clients!   But…What About the “Prospect Journey?”   Lately, a ton of new consumer data has…

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The Client Support Email…

  I know. ​ It’s a pretty bold statement… ​ “the MOST IMPORTANT CLIENT EMAIL ever written!”   But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. ​ And, I’m sharing it with you right now! ​ ✅ CLICK or TAP HERE…​ ​…

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Is THIS the FUTURE of FITNESS TRAINING…?

  There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else.    We’ve come a long way, baby!   Today’s coaches and trainers possess an amazing wealth of knowledge — far…

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The NEW Health & Fitness Business Model

  Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years.  Big box facilities, franchises, boutique studios,  independent trainers and coaches, etc.    It’s true that most the equipment (except free weights) has modernized with new designs and engineering —  but, it’s basically the same idea…

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3-Box Action Plan for Health Professionals

    The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers.    She’s not a marketing expert or guru.   She’s just plain smart and knows how to make money in this crazy business.   Her…

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Above Average Health Professionals

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

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3 Pillars Of Guaranteed Success!

    ​Listen, you already know that navigating the health and fitness industry is no walk in the park! ​ With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. ​ If you’re a health related business owner…

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How to Attract a Mass Volume of Weight-Loss Clients

  Just 2 months ago, ​Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building).​ ​ So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. ​ ​👉 To…

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5 Advantages of an ONLINE Health Education Course

  It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them.   After all, KNOWLEDGE IS POWER.… right?   Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

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Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

  Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements:   ✅  Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

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How to Get Fitness Leads and Referrals with UGC

  Check out this “secret sauce tactic!” 🚀   It’s not for everybody….. but, it generated a ton of new clients for one of my coaching clients, Robin Stinson (owner of RS Fitness – women only studio).   So, I’m going to share it with you in hopes that it will help your business, too.…

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Increase Your Fitness Brand Awareness and Increase Your Referrals

  In today’s digital age, having a strong online presence is vital for ALL health and fitness professionals.   Displaying your branded products and services on various platforms helps you establish a cohesive and recognizable brand identity.   This consistency is exactly what fosters trust among your future prospects, making them more likely to remember…

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The Best Health and Fitness Professionals…

  Health and fitness professionals often share with me some of the things they tell their clients… or, other various stories of how they run their businesses.   These are a few of the classics that you might find interesting:     ✅   “Why are you here?”  Asked of all prospective members at a club in Portland, Oregon:   …

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How to Empower Your Fitness Business Through Education

  As a health and fitness business owner or a corporate wellness director –  you understand the value of providing top-notch services to your audience of clients, members, patients and employees.   In this post, we’ll explore how offering a 12-module online health education course called “Onboard 101”can revolutionize your business and create a positive…

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Personal Trainers, Health Professionals and Supplements

    For the entire 35 years I’ve been involved in the health and fitness business the debate over “selling supplements” has raged on.   Here’s what I know to be true:    👉   If you don’t take supplements yourself, then, you shouldn’t be selling them. Period. It’s disingenuous.    👉   It is totally legal…

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Gumball Millionaire

Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is…   I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism.   He wasn’t doing great.   He had gumball machines in offices (lots…

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Glucosamine and Co Q-10 Are Back!

I am super happy to announce that two of our most “purposeful” and popular formulations are back in stock: ​ ✅ Glucosamine Chondroitin (w/ MSM and Omega 3-6-9) ✅ Co Q-10​ ​ WHO SHOULD TAKE ‘EM…? ​ Over the years I’ve worked with thousands of professional athletes, trainers, coaches, etc., and most of them wish they’d discovered Glucosamine earlier in their careers. ​ Today, it’s…

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