Here we are…   Just a few days into 2021..!   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business in…

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  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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There was a time… …when almost all gas stations employed attendants who filled your tank and washed your windows. There was a time… …when you actually had to walk into a bank and speak with a teller who handled your simple transactions. There was a time… …when you needed a travel agent or airline rep…

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  We just introduced a new digital platform called the Ultimate Web Suite.    It’s the most sophisticated product launch in my company’s history as it combines 3-different websites into one comprehensive online platform.   There is nothing else in the world even close to it.   If you’ve been part of my PLF Marketing…

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  Over and over I keep hearing this advice: ​ “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.”   And this advice is served up using metaphors and analogies.   Have you heard them…?   Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” ​…

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  Yes… it’s finally time for most states to open up clubs, studios and gyms – even if at limited capacity!     But, you’ll need to follow the guidelines — which in most states includes a Covid-19 Screening Questionnaire.    If you have a Digital Welcome Kit, we built a form right into your site.…

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  Here’s a fantastic email.   It was sent from Jamie Garwood to his entire list (4,000 active, inactive and prospects).   And, he attached the “How to Strengthen Your Immune System” handout to the email.      This is SMART, RELATIONSHIP MARKETING…!!!   This same letter can be re-purposed for: Blog Posts Website Page Social…

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  Today’s COVID-19 environment has been brutal on your business… right?   I hope you’ll take some time off to relax, let your brain reset and hopefully read this story I’m about to share with you.   It was passed on to me by a former military guy who became a marketing guru.  It’s an amazing account that provides a…

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  As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –>  RESULTS.   One of my best customers of Whey Protein is an NFL linebacker coach.  For more than 10 years, he’s purchased for himself and several of his players.. on a few different…

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