Posts Tagged ‘branded fitness bars’
Confused About Supplements – Free Handout
CLICK HERE TO DOWNLOAD… If there’s one thing in the fitness business that causes a tremendous amount of confusion… it’s supplements. Seriously, you almost need to be a biochemist to understand them. And, that’s exactly why bogus manufacturers get away with so many crappy products. For example, would you know how to…
Read MoreAre You Famous?
JJ Johnson is. At least within his market area. His branding is impressive. JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members. But it wasn’t always this way. How did JJ become famous? It’s all about capturing “mind-share.” Who’s Captured Your Mind?…
Read MoreThe 5 Huge Marketing Advantages of YOUR BRAND
I talk a lot about branding. And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven. It is not lost on anyone that sales is the life blood of your business. Cash baby! But, listen. If you plan to be in business…
Read MoreHow to Convert $11.99 into $23,000 – Old School Style
At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry. And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing. It also explains why Erica will become a gazillionaire if she…
Read MoreCompliance
Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients. For example: If a client was late he would extend beyond the scheduled session time. If a client didn’t show up, he didn’t charge for the time. There are many more examples but you get…
Read MoreOne-Event Wonders
Trust me… You’ve got ’em! I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s. I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them. …
Read MoreWhat 1978 and Fitness Have in Common
I moved to Orange County, California in 1978. My very first job in my new state was working for Jack LaLanne’s European Health Spa as a young 24-year old aspiring fitness manager. “I loved the job. I loved helping people learn how to get healthy.” But another big part…
Read MoreHow Much are YOU Worth…?
Here’s what Rene Bradley recently told me about her ONBOARD 101 website. “Art, my doctor doesn’t know this stuff. And, you won’t find it compiled in this format at any college or university. This is pure gold!” But guess what? I didn’t do anything special. It Started 20 Years Ago I…
Read MoreHow to Physically Imprint YOUR BRAND and Build Your Tribe Culture
A while ago I posted a CHALLENGE on Facebook. The reason I posted it was because I had just returned from a studio in Riverside, California where, once again, I noticed something. And, this “something” is very common among boutique fitness studios throughout the entire world. And here it is: …
Read MoreHow to Start Your Summer Promotion… with a BANG!
YES!…. it’s officially BATHING SUIT SEASON! And, you know what that means… right? It’s that time of year when both men and women start thinking about how they are going to look in a “Bathing Suit” this summer. Most especially my friends and family on the East Coast… What a cold, snowy winter. Listen…. your prospects are ready for…
Read MoreYour #1 ROI
Please excuse me for yelling….. but: “Outreach… Outreach… OUTREACH….! I know it’s not proper web etiquette to yell, but you’ll know why in a minute. Committing to “outreach” whether it’s a single event or an entire program — OUTREACH is the absolute best…. let me repeat: ABSOLUTE BEST return on your advertising and marketing dollar.O.K.,…
Read MoreBecome a Fitness Super Power
CLICK HERE FOR DOWNLOAD If you’re like most of our Next Generation Fitness Partners… you may be totally surprised to discover how much opportunity exists in your own private-labeled, “signature brand” fitness products. And, even more surprising is how much your clients and members are just dying to purchase them from you! After all, they…
Read MoreHow to Go Bold and Go Big!
Sure… you’re all over Twitter and FaceBook. You have your own website and write a blog. Yes sir… you’re a “big wheel” in the electronic world. But is that really enough? Is your name and business known anywhere beyond the web? How about your own local market? I know this will sound self-serving… and,…
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