By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

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    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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  I love this time of year.   Don’t you?   It’s like a giant “reset button” for millions of people.  But, I’m not talking about simple New Year’s Resolutions.     Nope.   I’m referring to something different.   It’s a “reset button” for BUSINESS OWNERS like YOU.   From solo-preneurs to multi-facility owners.   If you’re an OWNER, you know it’s a “fluid process.”   And,…

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  These FIVE (5) WORDS will not only level-up your business, but quite possibly….  change your life.    WARNING:   This will NOT blow your mind like some kind of epiphany.    I remember the first time I heard these 5 words.  It was NOT earth-shaking at all.    In fact, I couldn’t understand WHY anyone…

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  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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  What business owner doesn’t want – or need – to make more money?   Have you ever wondered why some owners make more money than others?  I can tell you without hesitation that it’s all about taking action. (I know you’ve heard this before!)   So, here are some of the ways “ACTION TAKERS”…

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  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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    Yum…Yum…!   We just released eight (8) new recipes:  EZ Classic Chili Protein Pancakes Green Bean Stir Fry Couscous Fruit Salad Baked Curried Brown Rice & Lentil Barley Brown Rice Pilaf Lemon Rice Brown Rice Goat Cheese Cakes   You can view them (in RED) on the demo website: Digital Welcome Kit.com.   If you have your own DIGITAL…

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