I talk a lot about branding.    And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven.    It is not lost on anyone that sales is the life blood of your business.    Cash baby!   But, listen.  If you plan to be in business…

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  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

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I’m asking you to THINK about THIS again.

MARKETING is a conveyor belt. The sales and marketing strategies you think about and plan today typically come off the conveyor belt 8 to 12 weeks later. So, seriously, have you asked yourself this:

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  At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry.   And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing.   It also explains why Erica will become a gazillionaire if she…

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It’s a really weird feeling…   It’s that same feeling when I really want to slam down that piece of triple chocolate-chip cheesecake…   BUT,  I also know that it will just totally “whack” my nutrition plan — and probably throw me into a sugar-coma!   You know the feeling..?     You really want it…

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    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

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When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE!   You probably already know how I feel about “lost leader” marketing.    I hate it.   I come from the school of “make every dollar do the work of $10.”  Be smart.  Never “de-value” your products or…

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  I received a ton of email about the Ultimate Lead Generator post.   So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed.   This is a simplified version, but will provide a better understanding of the “lead generator” approach.    …

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  Ready for a little “tough love..?”   I am reacting to a flurry of negative, whining phone calls I’ve received, lately.   The negative calls, coming from club owners, studio owners and independent trainers —  have all been about: Not making enough money Unfair competition  Feeling powerless to change their plight!     WTF…???   …

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  Recently, I’ve been writing about partnerships.  Namely, the medical community (a gold mine)!   Hooking up with schools is another great partnering opportunity: Elementary Schools Middle Schools High Schools  College Athletic Departments   That’s right — partnering with coaches.   Over the years, many top trainers have shared their “coaching” experiences with me.  And…

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