When you decide to build and project a fitness brand one of the most important considerations will be your choice of colors and type of fonts.   Who knew colors and fonts could be so impactful?   But it’s true!   For example, what colors would you use if the target market (avatar) for…

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  Today,  I’m going to share TWO (2) things that are specifically designed for branded fitness professionals and branded health coaches who recognize the huge advantage of offering and providing credible, branded fitness content.    1.) A FREE, simple, but very effective methodology to change or build a NEW HABIT.   2.) A “real world”…

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  There I was…  standing in a dimly lit conference room… in front of an audience of 12 investors.   My palms were sweaty, my head pounding, my heart ready to burst out of my chest —  and I felt nauseous, like I was about to throw-up.    Seriously, I thought I was going to…

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  The new MANTRA among fitness marketers (me included) is CONTENT… CONTENT… CONTENT!   It’s amazing how the marketing of health and fitness continues to evolve.   Actually, it’s evolving in all businesses but health and fitness is so trendy, that it’s typically on the cutting edge of “things to come!”   CONTENT MARKETING is a…

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