Posts Tagged ‘branded fitness marketing’
GLP-1 Medical Referral Letter – Download
In just the past two weeks I’ve received numerous emails, texts and phone calls about GLP-1 protocol and how doctors, clinics and other facilities including online providers are springing up all over the place to prescribe these injectables Yes, the advertising blitz is on – and consumers are falling for it, despite the…
Read MoreA Golden Nugget
Today, I’m going to share with you a simple GOLDEN NUGGET – especially if you plan — or, are already on your way to building a 6-figure business – whether it’s “online” or “brick and mortar” or both! This “nugget” of advice has NOTHING to do with selling anything. YET, it’s the…
Read MoreThe Journey
I want to share with you something that a lot of marketing pros don’t talk about. You’ve probably read or heard about the “client journey.” And, that’s all fine and good assuming you have clients! But…What About the “Prospect Journey?” Lately, a ton of new consumer data has…
Read MoreThe Client Support Email…
I know. It’s a pretty bold statement… “the MOST IMPORTANT CLIENT EMAIL ever written!” But, it’s true… based on the feedback I’ve received from my coaching clients who’ve used it – either as an email or snail mail. And, I’m sharing it with you right now! ✅ CLICK or TAP HERE… …
Read MoreThe NEW Health & Fitness Business Model
Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years. Big box facilities, franchises, boutique studios, independent trainers and coaches, etc. It’s true that most the equipment (except free weights) has modernized with new designs and engineering — but, it’s basically the same idea…
Read More3-Box Action Plan for Health Professionals
The 3-Box Action Plan was shared with me by Heather Jenkins, a super successful health coach and studio owner operating out of 3,000 sq. ft. with two full-time staff/trainers. She’s not a marketing expert or guru. She’s just plain smart and knows how to make money in this crazy business. Her…
Read More3 Pillars Of Guaranteed Success!
Listen, you already know that navigating the health and fitness industry is no walk in the park! With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. If you’re a health related business owner…
Read MoreWhy Fitness Pros Should Offer Their Own Line of Nutritional Supplements
Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements: ✅ Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…
Read MoreThe Best Health and Fitness Professionals…
Health and fitness professionals often share with me some of the things they tell their clients… or, other various stories of how they run their businesses. These are a few of the classics that you might find interesting: ✅ “Why are you here?” Asked of all prospective members at a club in Portland, Oregon: …
Read MoreConfused About Supplements – Free Handout
CLICK HERE TO DOWNLOAD… If there’s one thing in the fitness business that causes a tremendous amount of confusion… it’s supplements. Seriously, you almost need to be a biochemist to understand them. And, that’s exactly why bogus manufacturers get away with so many crappy products. For example, would you know how to…
Read MoreHow Health and Fitness Studios and Boutiques Can Elevate Their Brands
You no doubt realize the health and fitness space is getting even more competitive these days! As a marketer in the fitness industry for over 35 years, I can’t stress enough how important it is to stand out in today’s competitive market. Building your brand is not just about offering workout sessions,…
Read MoreGumball Millionaire
Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is… I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism. He wasn’t doing great. He had gumball machines in offices (lots…
Read MoreFitness Promotions: BACK-TO-SCHOOL
Summer just started… … and do you know what the most successful health and fitness marketers in the world are doing right now…? They are already planning their “Back-to-School” promotions!!! 😲 HERE’S WHY… For all fit pros, coaches, studios, clubs, etc., the next “BIG EVENT” that offers a ton of free publicity and encourages consumers to pull-out-their-wallets is: 👉 “Back-to-School.” Believe me…. it’s not just…
Read MoreFitness Logo: Horizontal vs. Vertical
Yes… there’s a preferred LOGO LAYOUT DESIGN for all health and fitness professionals. This is especially true for business owners aiming to increase brand recognition and awareness with private label or white label products. It’s HORIZONTAL. And, here’s why: The preference for a horizontal logo in health and fitness or…
Read MoreHow to Build Fitness Client Satisfaction, Brand Recognition and Business Growth….
Here’s a marketing TRUTH many health and fitness business owners never hear. If you truly want to take your business to the next level, then, in today’s competitive market you really need to offer your own private label products branded with your own logo. It’s no longer question of why… But,…
Read MoreThe Fitness Results Mantra
Over and over I keep hearing this advice: “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.” And this advice is served up using metaphors and analogies. Have you heard them…? Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” …
Read MoreWindow Shopping for Fitness, Wellness and Nutrition
Have you ever just gone “window shopping?” Like… downtown — or at a mall — or maybe even a swanky “fashion district” like Rodeo Drive in Beverly Hills? At that moment you have no intention to purchase. Instead, you’re self-educating as to “what’s new” …. how much it costs and “who” is making it available. Savvy retail marketers understand this. That’s why they spend…
Read MoreFitness Marketing – The EXACT Formula
Here’s the EXACT FORMULA that Susie Lundqren (studio owner in Virginia) uses to create a “warm audience” and then typically converts about 30% of her “warm” prospects into studio members and/or online “paid subscribers.” And, yes, of course, she uses our health and fitness marketing components… including THIS and THIS… STEP #1 – CAPTURE First and foremost, Susie uses lead magnets (optin forms) on her website. Then, ALL social media posts re-direct to her lead magnet/optin…
Read MoreEmail: Offer vs. Nurture
There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. OFFER vs. NURTURE There’s a huge difference between an Offer Campaign and a Nurture Campaign. And, you should definitely be using BOTH. OFFER CAMPAIGNS… These are a carefully composed series…
Read MoreIs Fitness Branding a Hoax?
All This Talk About “BRANDING…” This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.” First off, it seems that…
Read MoreHow to Get Paid For Doing Nothing
Honestly…! Maggie Lewis makes a quick $375 every single month… without fail! That’s $375 net profit (not gross sales). She told me this: “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” Money on autopilot! Sure, I know it’s not a lot of money.…
Read MoreSay Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …
Read MoreWinners and Losers
Yes… there are “winners” and “losers” in this world. As athletes, coaches and entrepreneurs – we are accustomed to these labels. But, in our everyday lives that kind of stereotyping is too binary. Like black and white. In the real world most of us possess winning and losing “behaviors.” We have BOTH! EXAMPLES… Maybe you…
Read MoreHow to Get Medical Referrals
Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. Here’s what he told me: ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.” Tim compiled…
Read MoreBeyond WHY is “WHO!”
It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…
Read MoreCould THIS be YOUR Opportunity…?
Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! If that’s you, then, you should be proud! (thousands of fitness businesses have not…
Read MoreAre You In the Fitness “Sweet Spot?”
If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) Both segments suffer from their own “BIG-NESS!” They are simply too…
Read MoreThe .02 Percenters – Fitness Business Marketing
It’s amazing! Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! THE .02%-ers! As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…
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