Posts Tagged ‘branded fitness marketing’
Email: Offer vs. Nurture
There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. OFFER vs. NURTURE There’s a huge difference between an Offer Campaign and a Nurture Campaign. And, you should definitely be using BOTH. OFFER CAMPAIGNS… These are a carefully composed series…
Read MoreIs Fitness Branding a Hoax?
All This Talk About “BRANDING…” This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.” First off, it seems that…
Read MoreHow to Get Paid For Doing Nothing
Honestly…! Maggie Lewis makes a quick $375 every single month… without fail! That’s $375 net profit (not gross sales). She told me this: “I never even think about it until we balance our books at the end of the month… and it’s ALWAYS there!” Money on autopilot! Sure, I know it’s not a lot of money.…
Read MoreSay Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …
Read MoreWinners and Losers
Yes… there are “winners” and “losers” in this world. As athletes, coaches and entrepreneurs – we are accustomed to these labels. But, in our everyday lives that kind of stereotyping is too binary. Like black and white. In the real world most of us possess winning and losing “behaviors.” We have BOTH! EXAMPLES… Maybe you…
Read MoreHow to Get Medical Referrals
Tim McLaughlin, a fitness coach in the Minneapolis/St. Paul area has generated over $40,000 of new business via Onboard 101 as a LEAD MAGNET. Here’s what he told me: ” … I just simply followed your videos… especially #4 the Free Model because I knew I was going to use Onboard 101 as a lead magnet.” Tim compiled…
Read MoreBeyond WHY is “WHO!”
It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…
Read MoreCould THIS be YOUR Opportunity…?
Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! If that’s you, then, you should be proud! (thousands of fitness businesses have not…
Read MoreAre You In the Fitness “Sweet Spot?”
If you viewed the fitness industry from 30,000 feet, you’d see two giant segments in our space: Big Physical Clubs (like Gold’s, LA Fitness, Planet, Anytime, etc. ) Big Online Platforms (like Peloton, Beachbody, Daily Burn, FitBit, etc.) Both segments suffer from their own “BIG-NESS!” They are simply too…
Read MoreThe .02 Percenters – Fitness Business Marketing
It’s amazing! Our health and fitness industry is most definitely going through a significant change… It is evolving… in a BIG WAY! THE .02%-ers! As we navigate through the second surge of Covid, this change spells OPPORTUNITY for the .02%-ers who see it right now (early adopters) and are starting to…
Read MoreHow Fit Pros and Health Coaches Can Grow Their Businesses Faster
What a difference a “mindset” makes! What a difference it can make in your business and your life! Billy Davidson is a “real world” example of this. Here’s part of an email he sent… —————————— “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…
Read MoreHow to be Successful with Online Supplement Sales
Three years ago I wrote a commission check to Danny Langston for $1.92 — That’s right… just $1.92 for a full month’s commission. This week, we’re sending him a check for $1,271.10 — and he can literally count on at least that same amount, or more, next month and every month from here on out. That’s net/net profits with no labor or time commitment on his part. Pure passive, recurring income!…
Read MoreNutritional Supplements and the Band of Gypsies…
Honestly… they call me at least 3-4 times every single week. And, it never ends well. I call ’em the “band of gypsies!” You may know who I’m talking about. It’s that crowd of Internet Marketers who don’t really care what they’re selling as long as it makes a quick buck $$$. They run Funnel Programs with a tons…
Read MoreStep #2 – Relationship Marketing – ESP
As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email. To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE… To read STEP #1 please CLICK or TAP HERE… There are many fitness…
Read MoreThe Fitness Results Mantra
Over and over I keep hearing this advice: “Fitness professionals and health coaches must… absolutely MUST promise RESULTS in order to attract new clients.” And this advice is served up using metaphors and analogies. Have you heard them…? Like this one: “… an appliance repair guy must FIX the appliance… RESULTS… or he doesn’t get paid.” …
Read MoreCovid-19 Form
Yes… it’s finally time for most states to open up clubs, studios and gyms – even if at limited capacity! But, you’ll need to follow the guidelines — which in most states includes a Covid-19 Screening Questionnaire. If you have a Digital Welcome Kit, we built a form right into your site.…
Read MoreHow to Strengthen Your Immune System… Really!
FREE DOWNLOADS MS Word Download Designed .pdf Download Graphic Hack Video Tutorial Let’s face it. If your life includes some or all of the following… Smoke Cigarettes or Vape Constantly Consume Fast Foods Sleep Less than 4 Hours a Night Drink Alcohol in Excess Do Recreational Drugs in Excess Do Prescribed Drugs in Excess…
Read MoreWhy RESULTS are worth MILLIONS…
As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –> RESULTS. One of my best customers of Whey Protein is an NFL linebacker coach. For more than 10 years, he’s purchased for himself and several of his players.. on a few different…
Read MoreTake Advantage of ONBOARD-101 for FREE
Still not getting the ONLINE traffic you want and need during this crisis? Here’s how to ADD VALUE to your online workouts and/or live streaming events. Take advantage of the ONBOARD 101 FREE TRIAL. And, it’s a whole lot EASIER than trying to configure ZOOM or other streaming tech! In…
Read MoreAmid Coronavirus COVID-19 Pandemic Crisis What Fit Pros Should Do Now
Yes… it’s really happening! Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic. Maybe you’re even shutting down for a week… or more? So… WHAT TO DO..??? YES… sure… you should absolutely communicate with your…
Read MoreHow to Build Your Online Fitness Tribe
By now, you’re well aware the fitness business is rapidly changing. One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time. Is it happening…
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read More5 Traits of the Most Successful Health & Fitness Business Owners
After 30 years working with some of the most successful fitness professionals in the business, I’ve become super aware of what I call: The 5 BIGGEST CHALLENGES. The best confront these challenges head-on. I am pretty sure as I list them, you will know exactly what I’m talking about. You’ve experienced…
Read MoreWhat About YOUR Journey..?
I love this time of year. Don’t you? It’s like a giant “reset button” for millions of people. But, I’m not talking about simple New Year’s Resolutions. Nope. I’m referring to something different. It’s a “reset button” for BUSINESS OWNERS like YOU. From solo-preneurs to multi-facility owners. If you’re an OWNER, you know it’s a “fluid process.” And,…
Read MoreShow Me The Money
I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!” And, the reason I talk about it so much is because that’s where the money is! But, when I look at how the fitness industry is projected by the mainstream media,…
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