Posts Tagged ‘branded fitness marketing’

Stupid Idea that Works!

I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years  —  and the last 30 years running one of the most successful “micro-branding” businesses in the country.   So, when one of our customers came to me with this idea… I told him it…

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How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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Gumball Millionaire

Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is…   I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism.   He wasn’t doing great.   He had gumball machines in offices (lots…

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How to Drive Traffic to Your Website

**  This same procedure can be used for any website… and can be performed for both blog posts and web pages. Video Total Run Time: 3-minutes     Video Transcription:   Listen, whether you’re using social media, direct mail or even paid advertising… it’s crucial that all roads lead BACK to your website.   Why……

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How to Get Your Clients to Take You Home!

  If you’ve ever spoken to me on the phone, you know that I often talk about SMIT.     The Single Most Important Thing.     It can be big or small.  It can be a long-term or instant.  In all things, SMIT is about FOCUS.  CLARITY.   Sometimes the SMIT can take a…

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The Missing Link Of Your Business

With the exception of a few… almost all clubs, studios, indoor boot camps and other fitness venues seem to miss one of the most basic, primary elements of marketing.    Here It Is..   Over the the years I’ve visited hundreds of fitness facilities.    And in each case there were signs and banners with…

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What 1978 and Fitness Have in Common

    I moved to Orange County, California in 1978.   My very first job in my new state was working for Jack LaLanne’s European Health Spa as a young 24-year old aspiring fitness manager.   “I loved the job.  I loved helping people learn how to get healthy.”     But another big part…

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5 Hot Ideas to Increase Profits!

    For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI.   The logic behind this imbalance often is justified as a means to acquire new members in…

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Fitness Ferrari

If I were your fitness business marketing consultant, here’s the next thing we would do… together.  We would hop in my car and go visit a few car dealerships!   Let’s Go!   There are several similarities among fitness clubs / studios and auto dealerships.  At the local level, they are similar in that both…

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How to Identify The Gold Under Your Nose

  Question: What do almost all health and fitness marketing gurus and consultants have in common?   Answer: They almost always focus on how to get NEW CLIENTS and/or NEW MEMBERS!   I could go through the list of names… the info products… mastermind meetings…. and you’d recognize the common thread…  GET MORE CLIENTS!  GET…

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