Here’s a fantastic email.   It was sent from Jamie Garwood to his entire list (4,000 active, inactive and prospects).   And, he attached the “How to Strengthen Your Immune System” handout to the email.      This is SMART, RELATIONSHIP MARKETING…!!!   This same letter can be re-purposed for: Blog Posts Website Page Social…

Read More

  As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –>  RESULTS.   One of my best customers of Whey Protein is an NFL linebacker coach.  For more than 10 years, he’s purchased for himself and several of his players.. on a few different…

Read More

  By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

Read More

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

Read More

There are a lot of different ways to convert a .pdf doc into to a .jpg image file.   But, this is super quick and easy.    Once you convert your .pdf documents into .jpg image files  you can use them on social media, websites, blogs and even email.   The ultimate goal is to DRIVE TRAFFIC…

Read More

  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

Read More

  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

Read More

  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

Read More

  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

Read More

  Here we go again.  In the next few weeks, millions of health and fitness professionals and top health coaches will continue to make this awful mistake.   Sure, we all want new clients and members.  And, we all want to make more money.   But, for some reason, Black Friday and Cyber Monday turn us…

Read More