What Bodybuilders and Shred Guitarists Have in Common….!

NOTE: Before you go crazy looking for it… this post is NOT a negative or positive about specific exercise protocol — or anything about exercise at all.  No dirt or gossip here…  It’s about marketing and business models.   Common Business I love using my past music business experience as a comparison for things I see…

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Business Owner Vs. Business Owner

I love speaking with business owners.. and getting that crazy look when I ask, “Are you a business OWNER or a BUSINESS owner?” What..? Funny question, right? But, it’s relevant.  Here’s what I’m talking about… The Passion Career Choice In our industry, there are so many outstanding professionals who follow their PASSION for fitness and…

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Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

  Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements:   ✅  Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

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How Top Health Coaches Start a Client Transformation

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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