What Bodybuilders and Shred Guitarists Have in Common….!

By ArtRothafel

NOTE: Before you go crazy looking for it… this post is NOT a negative or positive about specific exercise protocol — or anything about exercise at all.  No dirt or gossip here…  It’s about marketing and business models.   Common Business I love using my past music business experience as a comparison for things I see…

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Are These Idiots Stealing From You…?

By ArtRothafel

 How about CFP as Certified Fitness Professional?   I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes.   They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…

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