Confused About Supplements – Free Handout

CLICK HERE TO DOWNLOAD…   If there’s one thing in the fitness business that causes a tremendous amount of confusion… it’s supplements.   Seriously, you almost need to be a biochemist to understand them.  And, that’s exactly why bogus manufacturers get away with so many crappy products.   For example, would you know how to…

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Gumball Millionaire

Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is…   I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism.   He wasn’t doing great.   He had gumball machines in offices (lots…

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Unlock Your New Revenue Streams

Why YOU Should Market YOUR OWN line of Branded Products   As a health and fitness professional, you have a fantastic opportunity just waiting for you.   It’s hard to say why almost 90% of all health and fitness professionals miss this financial opportunity, but, no doubt it’s due to the unrelenting focus on getting…

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Say Good-bye to the “One-Trick” Health & Fitness Professional

  Do you remember… ​ … the time when a personal trainer could simply sell personal training sessions… and that was it! ​ Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! ​ The entire business model was essentially based on a single revenue stream. ​ Our industry was a “one trick pony” and everybody stayed out of each other’s way. ​…

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Beyond WHY is “WHO!”

  It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc.   And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…

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2 Amazing Fitness Boot Camp HACKS…

Listen to this!   Lou Ann Spencer operates a Super Body Boot Camp.   Talk about the “real deal” and crazy fitness retention rates!   I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…

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Why RESULTS are worth MILLIONS…

  As our economy and businesses all re-open… I thought I’d focus on what is going to become of utmost importance –>  RESULTS.   One of my best customers of Whey Protein is an NFL linebacker coach.  For more than 10 years, he’s purchased for himself and several of his players.. on a few different…

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Is Fitness Just Easy Money..? Ask a Wannabe!

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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What About YOUR Journey..?

  I love this time of year.   Don’t you?   It’s like a giant “reset button” for millions of people.  But, I’m not talking about simple New Year’s Resolutions.     Nope.   I’m referring to something different.   It’s a “reset button” for BUSINESS OWNERS like YOU.   From solo-preneurs to multi-facility owners.   If you’re an OWNER, you know it’s a “fluid process.”   And,…

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Show Me The Money

  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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5 Words That Will Change Everything About Your Business

  These FIVE (5) WORDS will not only level-up your business, but quite possibly….  change your life.    WARNING:   This will NOT blow your mind like some kind of epiphany.    I remember the first time I heard these 5 words.  It was NOT earth-shaking at all.    In fact, I couldn’t understand WHY anyone…

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Flash vs. Process… and Your CRM

  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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How to Accelerate Your Fitness Business

  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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How to HELP Your Clients Navigate STRESS…!!

  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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The Alternative to Discounts…!

  Here we go again.    In the next few weeks, millions of health and fitness professionals and top health coaches will continue to make this awful mistake.   Sure, we all want new clients and members.  And, we all want to make more money.   But, for some reason, Black Friday and Cyber Monday turn…

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Do NOT Hire Me…

  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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Are You Famous?

  JJ Johnson is.  At least within his market area.  His branding is impressive.   JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members.  But it wasn’t always this way.   How did JJ become famous?  It’s all about capturing “mind-share.”   Who’s Captured Your Mind?…

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How to Build Your Fitness Tribe

  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

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How Do You Know if You’ve Got What It Takes…?

  When I was 22 years old, a friend of mine named Tommy Jordan, who was just a few years older, got a job in sales at a Jack LaLanne’s European Health Spa.    I laughed because he was so shy.  I mean downright timid!   Within two years he was running the place and…

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How to Convert $11.99 into $23,000 – Old School Style

  At first, it was hard to believe. But then, again, there are some really smart fit pros and health coaches in our industry.   And they use their creativity to help leverage their branded fitness products into some very effective branded fitness marketing.   It also explains why Erica will become a gazillionaire if she…

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How to Finally Crack the Code…

  Are you a health professional entrepreneur?   If so, maybe you can relate to this.   I remember it like it was yesterday.   I had just opened my MediCorp Nutrition & Lifestyle business in Newport Beach, California (1991).   There was so much to do.   I was drowning in constant overwhelm.   To manage it,…

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World’s Smartest Trainer

  O.K., O.K…..  Maybe not the “All-Time World’s Smartest Trainer” by your own definition.   But, certainly one of the smartest, most cleaver and profitable marketing approaches I’ve heard about in a long time.     In just one month, it resulted in 27 new clients!   Yes, that’s right. 27 new clients!   One…

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New School Fitness Marketing

    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

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The Ultimate Lead Generator

When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE!   You probably already know how I feel about “lost leader” marketing.    I hate it.   I come from the school of “make every dollar do the work of $10.”  Be smart.  Never “de-value” your products or…

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Ultimate Lead Generator Part II

  I received a ton of email about the Ultimate Lead Generator post.   So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed.   This is a simplified version, but will provide a better understanding of the “lead generator” approach.    …

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