I love this time of year.   Don’t you?   It’s like a giant “reset button” for millions of people.  But, I’m not talking about simple New Year’s Resolutions.     Nope.   I’m referring to something different.   It’s a “reset button” for BUSINESS OWNERS like YOU.   From solo-preneurs to multi-facility owners.   If you’re an OWNER, you know it’s a “fluid process.”   And,…

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  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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  These FIVE (5) WORDS will not only level-up your business, but quite possibly….  change your life.    WARNING:   This will NOT blow your mind like some kind of epiphany.    I remember the first time I heard these 5 words.  It was NOT earth-shaking at all.    In fact, I couldn’t understand WHY anyone…

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  Recently, I learned a brand new term that relates to both Fitness and CRM.  But, first, a little background.   Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years.  And, some even longer.  In 2006, when she moved 30 miles away to open her new studio, half of…

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  I know.  I know….   All the fitness sales gurus tell you that this business is all about sales…. as in “sales-driven.”   Well, that may be true for today and tomorrow… but, if you plan to have a long-term career as a health professional… then, you really need to take a longer view.  …

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  [Free STRESS ASSESSMENT CHECKLIST at the bottom of this post!]   If you are a Health Coach or Fit Pro who consults with clients beyond physical activity and nutrition…   And, if you approach other elements of life that we all navigate, then, this is a fantastic introduction to how STRESS impacts our physical…

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  Here we go again.  In the next few weeks, millions of health and fitness professionals and top health coaches will continue to make this awful mistake.   Sure, we all want new clients and members.  And, we all want to make more money.   But, for some reason, Black Friday and Cyber Monday turn us…

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  I was at dinner the other night with an old friend who is not involved in the fitness trade.     Nonetheless, we ended up talking about fitness because he was asking my advice about personal trainers.    He needs one.   In the midst of the conversation he blurted out, … a personal trainer…

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  JJ Johnson is.  At least within his market area.  His branding is impressive.   JJ is a sophisticated marketer and understands the value of imprinting his brand on his clients and members.  But it wasn’t always this way.   How did JJ become famous?  It’s all about capturing “mind-share.”   Who’s Captured Your Mind?…

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  About 15 years ago, I talked about a special group of fitness professionals who we labeled, “Next Generation Trainers.”  They were the pros who were early adopters.   They were the first to embrace technology.   They were the first to initiate bootcamps, kickboxing and yoga programs.   They were the first to do many things…

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