The Alternative to Fitness Discounts…!

By ArtRothafel

  Here we go again.    In the next few weeks, millions of health and fitness professionals and top health coaches will continue to make this awful mistake by offering fitness discounts.    Sure, we all want new clients and members.  And, we all want to make more money.   But, for some reason, Black Friday…

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What Bodybuilders and Shred Guitarists Have in Common….!

By ArtRothafel

NOTE: Before you go crazy looking for it… this post is NOT a negative or positive about specific exercise protocol — or anything about exercise at all.  No dirt or gossip here…  It’s about marketing and business models.   Common Business I love using my past music business experience as a comparison for things I see…

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Are These Idiots Stealing From You…?

By ArtRothafel

 How about CFP as Certified Fitness Professional?   I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes.   They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…

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