What Bodybuilders and Shred Guitarists Have in Common….!

By ArtRothafel

NOTE: Before you go crazy looking for it… this post is NOT a negative or positive about specific exercise protocol — or anything about exercise at all.  No dirt or gossip here…  It’s about marketing and business models.   Common Business I love using my past music business experience as a comparison for things I see…

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How Top Health Coaches Start a Client Transformation

By ArtRothafel

Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program.   Interestingly… they never tell you “what” those expectations are.  Instead, they just keep it all in their heads.   In their minds, there is a certain weight (they have a number!) A specific…

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