If you’ve ever spoken to me on the phone, you know that I often talk about SMIT.     The Single Most Important Thing.     It can be big or small.  It can be a long-term or instant.  In all things, SMIT is about FOCUS.  CLARITY.   Sometimes the SMIT can take a…

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With the exception of a few… almost all clubs, studios, indoor boot camps and other fitness venues seem to miss one of the most basic, primary elements of marketing.    Here It Is..   Over the the years I’ve visited hundreds of fitness facilities.    And in each case there were signs and banners with…

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    I moved to Orange County, California in 1978.   My very first job in my new state was working for Jack LaLanne’s European Health Spa as a young 24-year old aspiring fitness manager.   “I loved the job.  I loved helping people learn how to get healthy.”     But another big part…

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    For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI.   The logic behind this imbalance often is justified as a means to acquire new members in…

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  This sounds crazy.. right?   Yet, one of our customers, Roberta Sanchez, recently told me how she gets tons of referrals through the use of a paper clip!   Well… that’s the way she presented it.  Got my attention.   Here’s what she really meant…   She simply hand-writes a simple “welcome” note and…

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If I were your fitness business marketing consultant, here’s the next thing we would do… together.  We would hop in my car and go visit a few car dealerships!   Let’s Go!   There are several similarities among fitness clubs / studios and auto dealerships.  At the local level, they are similar in that both…

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  Question: What do almost all health and fitness marketing gurus and consultants have in common?   Answer: They almost always focus on how to get NEW CLIENTS and/or NEW MEMBERS!   I could go through the list of names… the info products… mastermind meetings…. and you’d recognize the common thread…  GET MORE CLIENTS!  GET…

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  A business consultant once told me this:  “Business takes no prisoners!”   I have never forgotten it.  If your business is losing money, you will eventually “go out.”  It’s that simple.   Business is a black and white proposition.   No gray area.  Either you’re making money or you’re not.    END OF STORY! …

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    You get the idea. In the business world there are “followers” and there are “leaders.”   The followers simply punch the clock, do as little as possible and attempt to stay invisible.   Meanwhile, leaders seek new challenges, provide solutions and always put in the extra effort. It’s a mindset.   This really…

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These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me.   I just love this stuff…!   I hope you can use some of this creativity for your own business…   “Why are you here?”  Asked of all prospective members at…

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