Posts Tagged ‘branded nutrition’
Say Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …Read More
Nutritional Supplements and the Band of Gypsies…
Honestly… they call me at least 3-4 times every single week. And, it never ends well. I call ’em the “band of gypsies!” You may know who I’m talking about. It’s that crowd of Internet Marketers who don’t really care what they’re selling as long as it makes a quick buck $$$. They run Funnel Programs with a tons…Read More
The Best Lines…!
By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle. But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off. So, I want to share with you some of the best lines…Read More
How to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…Read More
New School Fitness Marketing
The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…Read More
The Ultimate Lead Generator
When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE! You probably already know how I feel about “lost leader” marketing. I hate it. I come from the school of “make every dollar do the work of $10.” Be smart. Never “de-value” your products or…Read More
Ultimate Lead Generator Part II
I received a ton of email about the Ultimate Lead Generator post. So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed. This is a simplified version, but will provide a better understanding of the “lead generator” approach. …Read More
Trust me… You’ve got ’em! I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s. I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them. …Read More
Stupid Idea that Works!
I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years — and the last 30 years running one of the most successful “micro-branding” businesses in the country. So, when one of our customers came to me with this idea… I told him it…Read More
How to Get Referrals with a Paper Clip!
This sounds crazy.. right? Yet, one of our customers, Roberta Sanchez, recently told me how she gets tons of referrals through the use of a paper clip! Well… that’s the way she presented it. Got my attention. Here’s what she really meant… She simply hand-writes a simple “welcome” note and…Read More
If I were your fitness business marketing consultant, here’s the next thing we would do… together. We would hop in my car and go visit a few car dealerships! Let’s Go! There are several similarities among fitness clubs / studios and auto dealerships. At the local level, they are similar in that both…Read More
How to Become the Lead Dog
You get the idea. In the business world there are “followers” and there are “leaders.” The followers simply punch the clock, do as little as possible and attempt to stay invisible. Meanwhile, leaders seek new challenges, provide solutions and always put in the extra effort. It’s a mindset. This really…Read More
How to Succeed in the Fitness Business
These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me. I just love this stuff…! I hope you can use some of this creativity for your own business… “Why are you here?” Asked of all prospective members at…Read More
Where Does Fitness Start?
Whenever I ask this question, the typical responses are: “In the gym.” “With a warm-up!” “As a kid.” All totally different answers, yet, all valid! Here’s my answer: “In the brain!” Yup… that’s my answer – and it’s valid, too! Follow Me On This… What is the most meaningless statement…Read More
I just received this email today. Definitely going up on the testimonial page… Thank you, Randy. ————- Hi Art You got me in trouble this weekend at a marketing workshop I attended. I’m not mentioning any names here cuz I never want to “bad-mouth” anybody. But, I hope you post this on…Read More
Secrets of the Private Client Health Coach
Even though Janice Noble, a 40 year-old Health Coach from Chicago, is not a “famous” trainer, she’s one of the most successful fitness professionals I know. She sells and markets one package. It is a “Corporate Health Management Package” that results in a training/coaching contract designed specifically for globe-trotting corporate executives.…Read More
A Practical Approach to Private Label Supplements
There’s a lot of confusion… …especially when it comes to nutritional supplementation. There’s confusion among consumers as well as “scope of practice” confusion among health professionals. After 30 years of marketing super-premium private label supplements to some of the top health professionals in the world, I’ve heard most of it. So, I hope to address a few major issues surrounding…Read More
The Smartest Thing You Can Do For Your Business
Here’s a fact. My business is exactly like yours. I have administration. I have operations. I have sales and marketing. I have financials. While I don’t have an onsite staff, I retain the services of over 50 different freelance experts. As such, I manage their time and budgets for all of our projects, services and products.…Read More
How to Blow It Up with Your Own Content..!
A while back I went to visit some friends at their studio in S. California. Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen. Wow… it looked very professional and impressive. During a private one-on-one or small group session, they display the current chapter on the…Read More
How Could You Allow Your Most Important Client to Remain So De-conditioned and Sedentary?
Oh my God..! There he is.. again. Just sitting there. Doing NOTHING! How in the world did it ever get to this point. After all, there was a time — in the beginning — when you both were really excited to get started. You were on FIRE..! But, then,…Read More
Don’t Do What I Just Did…
I hate making mistakes. Not the, “Regrets.. I have a few…” type mistakes. I’m talking about the earth-shaking, life-changing, “Holy crap, why didn’t I do this before?” type mistakes where you absolutely know it would have made a difference in your business — and your life. I call them “Mistakes of Omission.” And, I want…Read More
The 7 Most Powerful Fitness Marketing Nuggets
“Why are you here?” Asked of all prospective members. “Did you come here to join a room full of equipment or are you REALLY serious about changing your body? Because, if you’re really serious you’ll want to take advantage of our personal training and nutrition programs to ensure you’re getting the most effective and…Read More
Why YOU SHOULD LOOK like a Fitness PRO
The fitness industry is more complicated than just a few years ago. It’s more fragmented. From: traditional big box clubs training studios independent trainers To: online health coaching personal development lifestyle consulting There are literally millions upon millions of health and fitness professionals throughout the world. One Thing Will Never Change…Read More
How to Create MASSIVE Online Wealth Using Other People’s Money..!
Years ago when I was in my 30’s, I had a friend who was a fantastic business mentor. His name was Thomas Madison — and he always offered incredible advice. He was a Wall Street guy who accumulated enough wealth to not only retire, but enough for his wife and he to travel…Read More
How to INCREASE the Lifetime Value of Your Clients…
I recently received a phone call from one the world’s most respected personal development experts. And the secret he shared with me could 2X your business growth and sales revenue. No, it was NOT Anthony Robbins or Jim Rohn or Dan Kennedy or Brian Tracy.. but he’s in that tier… so, you can…Read More