By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

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  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

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    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

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When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE!   You probably already know how I feel about “lost leader” marketing.    I hate it.   I come from the school of “make every dollar do the work of $10.”  Be smart.  Never “de-value” your products or…

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  I received a ton of email about the Ultimate Lead Generator post.   So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed.   This is a simplified version, but will provide a better understanding of the “lead generator” approach.    …

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  Trust me… You’ve got ’em!   I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s.   I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them.  …

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I’m pretty clear on most things “Marketing and Sales.” After all I’ve been at this game for more than 40 years  —  and the last 30 years running one of the most successful “micro-branding” businesses in the country.   So, when one of our customers came to me with this idea… I told him it…

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  This sounds crazy.. right?   Yet, one of our customers, Roberta Sanchez, recently told me how she gets tons of referrals through the use of a paper clip!   Well… that’s the way she presented it.  Got my attention.   Here’s what she really meant…   She simply hand-writes a simple “welcome” note and…

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If I were your fitness business marketing consultant, here’s the next thing we would do… together.  We would hop in my car and go visit a few car dealerships!   Let’s Go!   There are several similarities among fitness clubs / studios and auto dealerships.  At the local level, they are similar in that both…

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    You get the idea. In the business world there are “followers” and there are “leaders.”   The followers simply punch the clock, do as little as possible and attempt to stay invisible.   Meanwhile, leaders seek new challenges, provide solutions and always put in the extra effort. It’s a mindset.   This really…

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