Posts Tagged ‘branded weight loss’
$30 Billion and Growing…
The research is clear. Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry. For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…
Read MoreThe Best Lines…!
By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle. But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off. So, I want to share with you some of the best lines…
Read MoreUltimate Lead Generator Part II
I received a ton of email about the Ultimate Lead Generator post. So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed. This is a simplified version, but will provide a better understanding of the “lead generator” approach. …
Read MoreHow to PLAN for Success!
Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989. Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find. We achieved outstanding results with our clients. And, we…
Read MoreHow to Turn Crisis into Opportunity
One of the biggest opportunities in the industry is curriculum-based Health Education. You’re either “into it” or you’re not. It’s that simple. The Dumbing Down of Fitness After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…
Read MoreHow Top Health Coaches Start a Client Transformation
Most clients have big expectations when they plunk down their money for a fitness, weight-management program or comprehensive health coaching program. Interestingly… they never tell you “what” those expectations are. Instead, they just keep it all in their heads. In their minds, there is a certain weight (they have a number!) A specific…
Read More2 Red Flags of Faulty Protocol
Most people hate being duped! Don’t you? So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process. Just these two red flags should weed out more than 90% of the available programs. …
Read MoreHow to Become a Fitness Success Story
Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined. It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem) Hospital Weight Loss Programs (Medifast, Optifast, etc.) Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut, etc. Fitness-based Weight–Management Programs Now,…
Read MoreHow to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…
Read MoreWeight-Management on Digital Autopilot
At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.” The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program. Why..? Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…
Read MoreHow Much are YOU Worth…?
Here’s what Rene Bradley recently told me about her ONBOARD 101 website. “Art, my doctor doesn’t know this stuff. And, you won’t find it compiled in this format at any college or university. This is pure gold!” But guess what? I didn’t do anything special. It Started 20 Years Ago I…
Read MoreI Don’t Care About Your Results
Yes, yes…. I know. All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients. And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation. But, there’s something even MORE EFFECTIVE. And, it will close more deals, generate more referrals and create more opportunities…
Read MoreHow to Blow It Up with Your Own Content..!
A while back I went to visit some friends at their studio in S. California. Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen. Wow… it looked very professional and impressive. During a private one-on-one or small group session, they display the current chapter on the…
Read MoreMalnutrition – the PERFECT Crime..!
One of our customers, named Maddie, is a part-time trainer who is also a 10th grade Health & Nutrition teacher at her local high school. She purchased a the MAP SYSTEM and introduced it to all of her H&N classes full of 15 and 16-year olds. What she did next was pure…
Read MoreGo “Live” and Grow Rich…!
It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL. They NEVER hunt for new clients. In fact, quite often they have “waiting lists!” …
Read MoreHow a 5-Year Old Could Save Us Billions
Even a 5-year old kid could point us in the right direction to save more than $1,000,000,000 in nutritional research and health care. Really. I’m serious. Just allow me to show you the research. It’s a pretty complex research experiment — are you ready..? First, find a 5-year old child. Then, place an apple in…
Read More4 Words That Can Transform Your Business
It doesn’t matter whether you are a lawyer, accountant or personal trainer… all successful service-based companies and individuals should look their potential clients in the eye and ask this most important question using these four words: “What are your expectations?” Yup. That’s it. Just four little words. And nowhere is this more evident than…
Read MoreHealth & Fitness Business Secret
I am about to share with you… … perhaps the most unrealized SECRET of the fitness business. And, what’s so amazing about this secret… is how OBVIOUS it is! In many ways it’s a marketer’s “Dream Come True!” Interested? Well, let me tell you a little more. Being a marketer,…
Read MoreWhy Fitness Professionals Should Pitch Corporate Wellness Programs
I recently returned from an installation training for a corporate wellness program where the company chose to incorporate our ONBOARD 101 platform as part of their overall strategy. What was most interesting to me, since this was my first installation of this size and scope, was WHAT this company was previously using for…
Read MoreWhat to Eat
I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members. It’s a fantastic handout.
Read MoreSteal This…
Yep…. Take it! This is the #1 requested download from our website. This FREE BROCHURE provides ideas on how to market, sell and PRICE your weight-management programs. Just take a look at these concepts. You’re welcome to use the copy, design, the ideas or anything you want. You’ll notice that the only thing that ACTUALLY…
Read More“Done-4-You” Websites for Your Weight-Management Program
Yes, it’s coming … January 2013. We’ll be introducing branded “Done-4-You” websites for Weight-Management. Our project name is WMU-101 which stands for Weight-Management University 101. These are websites that trainers, clubs, studios and all fitness professionals can use as a primary site or as a “bolt-on” site that you can link to your current website.…
Read MoreFree Assessment Form for Your MAP System
… (or Your Own Program) Over the years, lots of trainers, educators, and perhaps you, have presented Weight-Management workshops for audiences of 25-100 people. Some, like Janice Noble, have more than 400 in attendance! At the end of their presentations, they typically have a sign-up sheet to capture emails, addresses and other follow-up information. But…
Read MoreHow to Go Bold and Go Big!
Sure… you’re all over Twitter and FaceBook. You have your own website and write a blog. Yes sir… you’re a “big wheel” in the electronic world. But is that really enough? Is your name and business known anywhere beyond the web? How about your own local market? I know this will sound self-serving… and,…
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