Here’s what Rene Bradley recently told me about her ONBOARD 101 website.   “Art, my doctor doesn’t know this stuff.  And, you won’t find it compiled in this format at any college or university.  This is pure gold!”   But guess what?  I didn’t do anything special. It Started 20 Years Ago   I…

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Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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  A while back I went to visit some friends at their studio in S. California.     Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen.  Wow… it looked very professional and impressive.   During a private one-on-one or small group session, they display the current chapter on the…

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One of our customers, named Maddie, is a part-time trainer who is also a 10th grade Health & Nutrition teacher at her local high school. She purchased a calorie counting system and introduced it to all of her H&N classes full of 15 and 16-year olds. What she did next was pure genius….! Making it…

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It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present  “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL.   They NEVER hunt for new clients.  In fact, quite often they have “waiting lists!”  …

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Even a 5-year old kid could point us in the right direction to save more than $1,000,000,000 in nutritional research and health care. Really.  I’m serious.  Just allow me to show you the research.  It’s a pretty complex research experiment — are you ready..? First, find a 5-year old child. Then, place an apple in…

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It doesn’t matter whether you are a lawyer, accountant or personal trainer… all successful service-based companies and individuals should look their potential clients in the eye and ask this most important question using these four words: “What are your expectations?” Yup.   That’s it.  Just four little words.     And nowhere is this more evident than…

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I am about to share with you…   … perhaps the most unrealized SECRET of the fitness business.   And, what’s so amazing about this secret… is how OBVIOUS it is!   In many ways it’s a marketer’s “Dream Come True!”   Interested?   Well, let me tell you a little more.   Being a marketer,…

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I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members.  It’s a fantastic handout.

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