Perhaps I spend way too much time thinking about things — like, well…  FORMS.   A form is a form, right?   I guess it’s because I’m amazed at how many FORMS health and fitness professionals are burdened with.   So, when we developed the Digital Welcome Kit, we decided to turn FORMS into an…

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**  This same procedure can be used for any website… and can be performed for both blog posts and web pages. Video Total Run Time: 3-minutes     Video Transcription:   Listen, whether you’re using social media, direct mail or even paid advertising… it’s crucial that all roads lead BACK to your website.   Why……

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  There I was…  standing in a dimly lit conference room… in front of an audience of 12 investors.   My palms were sweaty, my head pounding, my heart ready to burst out of my chest —  and I felt nauseous, like I was about to throw-up.    Seriously, I thought I was going to…

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  The new MANTRA among fitness marketers (me included) is CONTENT… CONTENT… CONTENT!   It’s amazing how the marketing of health and fitness continues to evolve.   Actually, it’s evolving in all businesses but health and fitness is so trendy, that it’s typically on the cutting edge of “things to come!”   CONTENT MARKETING is a…

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Can You Relate to this..?   Most successful fit pros and health coaches don’t have TIME to constantly update their own websites.   After all, they’re successful because they’re laser-focused on running their businesses… not the least of which is training clients, managing staff and a dozen other DAILY duties!   Even if they WANT to update their sites, they don’t possess the technical skills to deploy: Opt-in and lead capturing forms Converting landing pages…

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