$30 Billion and Growing…

The research is clear.   Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry.   For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…

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The Best Lines…!

  By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

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How to Increase Your Sales

  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

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How to PLAN for Success!

Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

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How to Turn Crisis into Opportunity

  One of the biggest opportunities in the industry is curriculum-based Health Education.  You’re either “into it” or you’re not.  It’s that simple.   The Dumbing Down of Fitness   After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…

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2 Red Flags of Faulty Protocol

  Most people hate being duped!  Don’t you?   So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process.   Just these two red flags should weed out more than 90% of the available programs.  …

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How to Become a Fitness Success Story

    Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined.  It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem)   Hospital Weight Loss Programs (Medifast, Optifast, etc.)   Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut,  etc.   Fitness-based Weight–Management Programs   Now,…

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How to Guarantee Weight-Management Success!

How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!”   Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL!   All…

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How Much are YOU Worth…?

  Here’s what Rene Bradley recently told me about her ONBOARD 101 website.   “Art, my doctor doesn’t know this stuff.  And, you won’t find it compiled in this format at any college or university.  This is pure gold!”   But guess what?  I didn’t do anything special. It Started 20 Years Ago   I…

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I Don’t Care About Your Results

Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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Go “Live” and Grow Rich…!

It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present  “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL.   They NEVER hunt for new clients.  In fact, quite often they have “waiting lists!”  …

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How a 5-Year Old Could Save Us Billions

Even a 5-year old kid could point us in the right direction to save more than $1,000,000,000 in nutritional research and health care. Really.  I’m serious.  Just allow me to show you the research.  It’s a pretty complex research experiment — are you ready..? First, find a 5-year old child. Then, place an apple in…

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I Blame YOU

Those are the words that came out of Jennifer Anderson’s mouth as she demanded a refund for her weight-management program.   And, even if she hadn’t blurted out those 3 ugly words, the implication is always clear…. “My Failure is YOUR FAULT!”   I’ll bet you’ve experience this same situation. It feels ugly…. right?  …

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4 Words That Can Transform Your Business

It doesn’t matter whether you are a lawyer, accountant or personal trainer… all successful service-based companies and individuals should look their potential clients in the eye and ask this most important question using these four words: “What are your expectations?” Yup.   That’s it.  Just four little words.     And nowhere is this more evident than…

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Facts & Figures: The Weight-Loss Market

A long-time friend and highly respected market researcher on the weight-loss market is John LaRosa, director of Market Data Enterprises.  He is one of my “go-to” professionals when I want the facts and figures. He recently published an overview on the entire weight-loss industry (including diet foods, pills programs, etc).   You’ll note he doesn’t really…

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What to Eat

I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members.  It’s a fantastic handout.

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Steal This…

Yep…. Take it! This is the #1 requested download from our website. This FREE BROCHURE provides ideas on how to market, sell and PRICE your weight-management programs. Just take a look at these concepts.  You’re welcome to use the copy, design, the ideas or anything you want. You’ll notice that the only thing that ACTUALLY…

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