WOW…!  —> This headline generated more than $25,000 in sales in just ONE DAY!   Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it.   Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…

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    The new school of Fitness Marketing is all about Brand Interaction.  But just what the heck is it?   Think of it this way…   Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.).   Every time you lace up your training shoes, you are…

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  I received a ton of email about the Ultimate Lead Generator post.   So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed.   This is a simplified version, but will provide a better understanding of the “lead generator” approach.    …

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  If I were your fitness business marketing consultant… the very first thing I would ask you to do is this:   Go rent, download or stream and watch “Moneyball.”        Honestly, the movie serves as a perfect metaphor for what’s going on in the fitness business right now.     And, why…

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    For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI.   The logic behind this imbalance often is justified as a means to acquire new members in…

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How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!”   Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL!   All…

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  This sounds crazy.. right?   Yet, one of our customers, Roberta Sanchez, recently told me how she gets tons of referrals through the use of a paper clip!   Well… that’s the way she presented it.  Got my attention.   Here’s what she really meant…   She simply hand-writes a simple “welcome” note and…

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These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me.   I just love this stuff…!   I hope you can use some of this creativity for your own business…   “Why are you here?”  Asked of all prospective members at…

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  What the heck is the “No Apology Train” and do you really need to climb aboard..?   Yes!   The No Apology Train will help to: Define your business.  Add Clarity Create an Identity   Some will argue it’s “old school.”   It is NOT!   In fact, the No Apology Train is more…

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Listen to this! Lou Ann Spencer operates a Super Body Boot Camp. Talk about the “real deal!” I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Boot Camps operate like this. Here’s what she demands of her…

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