Posts Tagged ‘fitness advertising’
Beyond WHY is “WHO!”
It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…Read More
2 Amazing Fitness Boot Camp HACKS…
Listen to this! Lou Ann Spencer operates a Super Body Boot Camp. Talk about the “real deal” and crazy fitness retention rates! I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…Read More
Get Paid to Workout with Me!
WOW…! —> This headline generated more than $25,000 in sales in just ONE DAY! Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it. Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…Read More
New School Fitness Marketing
The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…Read More
Ultimate Lead Generator Part II
I received a ton of email about the Ultimate Lead Generator post. So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed. This is a simplified version, but will provide a better understanding of the “lead generator” approach. …Read More
How to Play Fitness Money Ball
If I were your fitness business marketing consultant… the very first thing I would ask you to do is this: Go rent, download or stream and watch “Moneyball.” Honestly, the movie serves as a perfect metaphor for what’s going on in the fitness business right now. And, why…Read More
5 Hot Ideas to Increase Profits!
For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI. The logic behind this imbalance often is justified as a means to acquire new members in…Read More
How to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…Read More
How to Get Referrals with a Paper Clip!
This sounds crazy.. right? Yet, one of our customers, Roberta Sanchez, recently told me how she gets tons of referrals through the use of a paper clip! Well… that’s the way she presented it. Got my attention. Here’s what she really meant… She simply hand-writes a simple “welcome” note and…Read More
How to Succeed in the Fitness Business
These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me. I just love this stuff…! I hope you can use some of this creativity for your own business… “Why are you here?” Asked of all prospective members at…Read More