Posts Tagged ‘fitness coach’
Say Good-bye to the “One-Trick” Health & Fitness Professional
Do you remember… … the time when a personal trainer could simply sell personal training sessions… and that was it! Or, when clubs could simply sell memberships…. get the EFT rolling… and call it a day! The entire business model was essentially based on a single revenue stream. Our industry was a “one trick pony” and everybody stayed out of each other’s way. …
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read MoreFlash vs. Process… and Your CRM
Recently, I learned a brand new term that relates to both Fitness and CRM. But, first, a little background. Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years. And, some even longer. In 2006, when she moved 30 miles away to open her new studio, half of…
Read MoreHow to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…
Read MoreNew School Fitness Marketing
The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…
Read MoreUltimate Lead Generator Part II
I received a ton of email about the Ultimate Lead Generator post. So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed. This is a simplified version, but will provide a better understanding of the “lead generator” approach. …
Read MoreHow to Build Coaching Partnerships
Recently, I’ve been writing about partnerships. Namely, the medical community (a gold mine)! Hooking up with schools is another great partnering opportunity: Elementary Schools Middle Schools High Schools College Athletic Departments That’s right — partnering with coaches. Over the years, many top trainers have shared their “coaching” experiences with me. And…
Read MoreCompliance
Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients. For example: If a client was late he would extend beyond the scheduled session time. If a client didn’t show up, he didn’t charge for the time. There are many more examples but you get…
Read MoreOne-Event Wonders
Trust me… You’ve got ’em! I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s. I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them. …
Read MoreWhy Facebook is Failing You and What To Do About It….
Someone needs to come right out and say it. So, it might as well be me. —> Facebook is failing you. But, before I get into WHY this is happening…. let’s just start with the BIG question: How much money have you spent on Facebook Ads — and what was your return…
Read MoreHow to Blow It Up with Your Own Content..!
A while back I went to visit some friends at their studio in S. California. Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen. Wow… it looked very professional and impressive. During a private one-on-one or small group session, they display the current chapter on the…
Read MoreBlack FREE-DAY Specials 2018
All of the FREE CONTENT, was moved to its own page: click here…
Read MoreThe Art of Leadership…
I love this image. Sure, he’s cocky. But, for me, it reveals that unmistakable look of confidence often displayed by “natural-born” leaders. Most people, including me, need to learn leadership skills. For most of us, leadership is not a “given.” It is acquired. And, even “natural-born” leaders must learn…
Read MoreHow to Rise Above Your Competition
Is the personal training business beginning to look like this? Everyone fishing off the same pier… with the same equipment…. for the same fish… the same way! Sometimes, it feels like it. Do you think so, too? Right now, there are thousands of trainers pitching all kinds of “Low Barrier Offers” just…
Read MoreWhy “Front-Loaders” Make More Money..!
In today’s “low-ball” economy, it’s really fun to pass on this information about a professional coach, known in his community as “Trainer Dave.” He and his 3 trainers charge $125 per hour for their one-on-one sessions. They are booked solid. It’s an interesting format. Granted, his trainers are highly educated with degrees in…
Read MoreThe Most Overlooked Marketing Tactic (even missed by experts)
Today, I’m going to share with you THE BEST advice ever – especially if you plan — or, are already on your way to building a 6-figure health coaching or fitness business – whether it’s “online” or “brick and mortar” or both! This “golden nugget” of advice has NOTHING to do with selling anything. …
Read More[FREE DOWNLOAD] The Best Open Letter Ever Written…
HONEST CONVERSATION PAYS This “honest,” straight-from-the-heart open letter to the public was used as a DIRECT MAIL CAMPAIGN as well as an ADVERTISEMENT in the “health and lifestyle” section of a local newspaper. These two components cost less than $4,000 to produce and generated $12,733 in new sales in just 2 weeks. I’m sharing this…
Read MoreSelf-Empowerment: The Greatest Gift
YOU… as a Health and Fitness professional, by the very virtue of your profession have a “gift.” And, when this gift is shared, you will miraculously attract an endless parade of new clients. Here’s what I mean….. JUST LAST WEEK: I posted to 6 closed FaceBook Groups, listened-in on 2 webinars and…
Read MoreThe Unweb Mother
Yes, yes… I continue to advocate for building your online business. It’s the future for all health and fitness professionals. But, then, there is always the exception to the rule. In this case, I call her the “UnWeb Mother.” Her real name is Marjorie (Maggie) Walters. The Back Story She’s a…
Read MoreWhat CrossFit and Shred Guitar Have in Common….!
NOTE: Before you go crazy looking for it… this post is NOT a negative or positive about specific exercise protocol — or anything about exercise at all. No dirt or gossip here… It’s about marketing and business models. ————– Common Business I love using my past music business experience as a comparison for things…
Read MoreWhat to Eat
I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members. It’s a fantastic handout.
Read MoreBrilliant Brandy
Brandy Johnson, a fitness professional in Oregon should win an award. Here’s why. A few years ago she discovered her 5th grade son was trading the various fruits (apples, oranges, bananas, etc) she put in his lunch bag for candy from a classmate. Then she found out that all the kids were doing it. Rather…
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