Posts Tagged ‘fitness coach’
Is Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read MoreFlash vs. Process… and Your CRM
Recently, I learned a brand new term that relates to both Fitness and CRM. But, first, a little background. Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years. And, some even longer. In 2006, when she moved 30 miles away to open her new studio, half of…
Read MoreHow to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…
Read MoreNew School Fitness Marketing
The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…
Read MoreUltimate Lead Generator Part II
I received a ton of email about the Ultimate Lead Generator post. So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed. This is a simplified version, but will provide a better understanding of the “lead generator” approach. …
Read MoreHow to Build Coaching Partnerships
Recently, I’ve been writing about partnerships. Namely, the medical community (a gold mine)! Hooking up with schools is another great partnering opportunity: Elementary Schools Middle Schools High Schools College Athletic Departments That’s right — partnering with coaches. Over the years, many top trainers have shared their “coaching” experiences with me. And…
Read MoreCompliance
Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients. For example: If a client was late he would extend beyond the scheduled session time. If a client didn’t show up, he didn’t charge for the time. There are many more examples but you get…
Read MoreOne-Event Wonders
Trust me… You’ve got ’em! I may have told you how I owned and operated a Weight-Management office in Newport Beach, California during the late 80’s and early 90’s. I received several emails asking if I would share some of the challenges and obstacles we faced and how we overcame them. …
Read MoreWhy Facebook is Failing You and What To Do About It….
Someone needs to come right out and say it. So, it might as well be me. —> Facebook is failing you. But, before I get into WHY this is happening…. let’s just start with the BIG question: How much money have you spent on Facebook Ads — and what was your return…
Read MoreHow to Blow It Up with Your Own Content..!
A while back I went to visit some friends at their studio in S. California. Up on the wall was a 65″ flat screen TV with the ONBOARD 101 displayed on the screen. Wow… it looked very professional and impressive. During a private one-on-one or small group session, they display the current chapter on the…
Read More