Posts Tagged ‘fitness marketing nuggets’
Flash vs. Process… and Your CRM
Recently, I learned a brand new term that relates to both Fitness and CRM. But, first, a little background. Yvonne Cummings has 23 clients who have been training with her, consistently, for 10 years. And, some even longer. In 2006, when she moved 30 miles away to open her new studio, half of…
Read MoreThe Best Lines…!
By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle. But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off. So, I want to share with you some of the best lines…
Read MoreGet Paid to Workout with Me!
WOW…! —> This headline generated more than $25,000 in sales in just ONE DAY! Maybe its been done before, but, in my 25 years of fitness marketing, I’ve never seen anything like it. Listen… I’m not a big fan of “bait and switch” type advertising. Or, the parsing of words. It’s just…
Read MoreHow to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…
Read MoreNew School Fitness Marketing
The new school of Fitness Marketing is all about Brand Interaction. But just what the heck is it? Think of it this way… Every time you drive your car, you are interacting with the brand. (Toyota, Chevy, Ford, Nissan, etc.). Every time you lace up your training shoes, you are…
Read MoreThe Ultimate Lead Generator
When it comes to fitness marketing, the four-letter word that makes me crazy is the word: FREE! You probably already know how I feel about “lost leader” marketing. I hate it. I come from the school of “make every dollar do the work of $10.” Be smart. Never “de-value” your products or…
Read MoreUltimate Lead Generator Part II
I received a ton of email about the Ultimate Lead Generator post. So, I am going to go step-by-step in order to demonstrate the basic strategy that was implemented and how it was executed. This is a simplified version, but will provide a better understanding of the “lead generator” approach. …
Read MoreCompliance
Six months ago, Rodney Sullivan complained he was always playing “defense” with his personal training clients. For example: If a client was late he would extend beyond the scheduled session time. If a client didn’t show up, he didn’t charge for the time. There are many more examples but you get…
Read More5 Hot Ideas to Increase Profits!
For the past several years, new fitness trends require big facility owners as well as boutique studio owners to increase overhead with new equipment, new programming and specialized staff – often with little or no ROI. The logic behind this imbalance often is justified as a means to acquire new members in…
Read MoreHow to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…
Read MoreHow to Succeed in the Fitness Business
These are just a few of the more creative ideas that some very successful club owners, studios, trainers and health coaches have shared with me. I just love this stuff…! I hope you can use some of this creativity for your own business… “Why are you here?” Asked of all prospective members at…
Read MoreI Don’t Care About Your Results
Yes, yes…. I know. All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients. And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation. But, there’s something even MORE EFFECTIVE. And, it will close more deals, generate more referrals and create more opportunities…
Read MoreHow to Create a Money Page on Your Website
You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California. One of the things that contributed to our success was the internet. I remember how excited I was to launch my first website.…
Read MoreThe 7 Most Powerful Fitness Marketing Nuggets
“Why are you here?” Asked of all prospective members. “Did you come here to join a room full of equipment or are you REALLY serious about changing your body? Because, if you’re really serious you’ll want to take advantage of our personal training and nutrition programs to ensure you’re getting the most effective and…
Read MoreThe “NEW” Next Generation of Fit Pros
Ten years ago I wrote an article titled, “The Next Generation Fitness Professional.” It was forward-focused about Generation X Trainers and how those “young guns” embraced new technologies including mobile smart phones and the internet to increase their own productivity as well as marketing and managing their businesses. I layered this scenario on top of…
Read MoreWhy “Front-Loaders” Make More Money..!
In today’s “low-ball” economy, it’s really fun to pass on this information about a professional coach, known in his community as “Trainer Dave.” He and his 3 trainers charge $125 per hour for their one-on-one sessions. They are booked solid. It’s an interesting format. Granted, his trainers are highly educated with degrees in…
Read MoreHow to Leverage YOUR BRAND…!
Are YOU one of the new breed of health and fitness marketers? Do you have the attention of all the “big boys.” With websites, blogs, social media and a multitude of affordable distribution vehicles, it’s now easier than ever for small clubs, studios and independent trainers to PROJECT and IMPRINT their BRANDS on: Prospects…
Read MoreYour #1 ROI
Please excuse me for yelling….. but: “Outreach… Outreach… OUTREACH….! I know it’s not proper web etiquette to yell, but you’ll know why in a minute. Committing to “outreach” whether it’s a single event or an entire program — OUTREACH is the absolute best…. let me repeat: ABSOLUTE BEST return on your advertising and marketing dollar.O.K.,…
Read MoreYou Don’t Need a Marketing Plan…
That’s right… I came right out and said it! Wanna know why? Because, the truth is, 90% of small businesses, especially fitness businesses, simply don’t commit to creating a business or marketing plan. Period. And, even if they had the time to write one, they’re not really sure what goes…
Read MoreWhat CrossFit and Shred Guitar Have in Common….!
NOTE: Before you go crazy looking for it… this post is NOT a negative or positive about specific exercise protocol — or anything about exercise at all. No dirt or gossip here… It’s about marketing and business models. ————– Common Business I love using my past music business experience as a comparison for things…
Read MoreWhat to Eat
I don’t always agree with everything CSPI puts out. But one thing I love about them is their non-stop effort to educate Americans about the foods they consume. It’s all about education. Take this FREE DOWNLOAD and hand it out to your clients and members. It’s a fantastic handout.
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