The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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The Ultimate Fitness Journal

  Take a look at this.  What do you see?   It’s a common sight. A personal trainer, a client and a clipboard!   Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978!   In my opinion it was…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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Relationship Marketing for Fit Pros and Health Coaches

    As our industry moves forward into the “NEW NORMAL” there are a ton of questions about WHAT to do next.   New fitness business models continue to fragment and expand into various hybrids and 100% online training services and memberships.   A LITTLE CLARITY…   Among the hybrids and 100% online business owners…

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How Fit Pros and Health Coaches Can Grow Their Businesses Faster

  What a difference a “mindset” makes! ​ What a difference it can make in your business and your life! ​ Billy Davidson is a “real world” example of this. ​ Here’s part of an email he sent… ​ —————————— ​ “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…

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She Just Said “No!”

  Talk about easy money…   Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes.    When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

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Is Change Good..?

  Here we are…   Just a few days into 2021..!   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business in…

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How Fit Pros Should Navigate a Post COVID-19 World

    To say it’s a “NEW WORLD”… is an understatement.   No matter what type of health professional you are, your business is forever changed.   Most notably, you now know the absolute necessity of your business being able to offer services and products “online.”     If you think for one second that this…

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Is Fitness Just Easy Money..? Ask a Wannabe!

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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