Posts Tagged ‘fitness retention’
Email: Offer vs. Nurture
There are two (2) types of very necessary emails that all health professionals, including you, should be sending out. OFFER vs. NURTURE There’s a huge difference between an Offer Campaign and a Nurture Campaign. And, you should definitely be using BOTH. OFFER CAMPAIGNS… These are a carefully composed series…
Read MoreYOU are AMAZING…
I’m absolutely serious when I say this: “YOU ARE AMAZING!” Have you ever given deep thought into how freakin’ amazing your body is??? Let’s start with the eleven (11) miraculous organ systems within you. Each one of them is more complex than a supercomputer… AND… each one is fully automated:…
Read MoreIs Your Business a Gym Rat?
Here’s a fun exercise I recently discovered… I attended a marketing conference last week and one of the speakers’ topics was: “FLEXING YOUR MARKETING MUSCLES” It was all about helping companies get better at technology – and most especially their websites. The speaker demonstrated what he calls an “equivalency technique” to help his…
Read MoreIs Fitness Branding a Hoax?
All This Talk About “BRANDING…” This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.” First off, it seems that…
Read MoreThe BEST Lines About Weight Loss..!
Whether it’s sales presentations or full-on seminars… you might get a kick out of some of the things our fitness partners have said. Some are really funny. And some are insightful. Most statements were made to explain BODY TRANSFORMATIONS and WEIGHT-MANAGEMENT to a consumer audience. Here are just a few we’ve collected: ———————————————— Benni Saskin at…
Read MoreFirst Impressions
It’s amazing how many health and fitness professionals actually DEVALUE themselves. It’s true. And, I know why. Much of it’s due to those outside “voices” like movies, television, magazines, the internet and other media that attempt to DEFINE who we are. You’ve probably seen how they portray personal trainers and coaches as “boneheads” or “airheads.” After…
Read MoreHave You Met Your “Future-Self?”
It was a Rolls Royce that did it for me! Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” We…
Read MoreYou’ve Got This
Do you sense this, too? Maybe it’s because of the pandemic. Or the lousy economy. Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…
Read MoreThe Power Shift
Here’s the thing… Thousands of fitness business owners don’t see it happening. That’s because it’s gradual… like declining eyesight. But, there’s a POWER SHIFT happening right now..! And, the marketing-savvy health and fitness business owners will leverage it to their advantage. What’s a POWER SHIFT? A BRIEF HISTORY OF THE EVER-EVOLVING…
Read MoreWinners and Losers
Yes… there are “winners” and “losers” in this world. As athletes, coaches and entrepreneurs – we are accustomed to these labels. But, in our everyday lives that kind of stereotyping is too binary. Like black and white. In the real world most of us possess winning and losing “behaviors.” We have BOTH! EXAMPLES… Maybe you…
Read MoreBelieve…
Have you watched the series, Ted Lasso? If so, you’ll relate. If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: BELIEVE. It’s the centerpiece of the entire series. Yes…. BELIEF is POWERFUL. * To believe in yourself.…
Read MoreYou’d be Home by Now…!
Here’s a fun analogy… During the 70’s and 80’s home builders placed huge billboards along the roads next to their developments that read: “If you lived here, you’d be home by now!” It was a great sales pitch targeting thousands of long distance commuters. And, in some ways it’s the…
Read MoreBeyond WHY is “WHO!”
It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…
Read MoreCould THIS be YOUR Opportunity…?
Honestly, I can’t remember when we’ve ever been put through such a “stress test” as the “Cron” continues to infect the world and impact our businesses! Nonetheless, you, me and health professionals around the globe continue to “carry on” — and in some cases, even thrive! If that’s you, then, you should be proud! (thousands of fitness businesses have not…
Read MoreHow to Earn $921.91 per Hour in Your Spare Time
What the….? Did you ever meet somebody who just seems to make money no matter what? Seems unfair… but, that’s Jim Jennings. I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.” His “Fountain of Youth” program is no exception. Here’s the math and then the details. Fountain…
Read More2 Amazing Fitness Boot Camp HACKS…
Listen to this! Lou Ann Spencer operates a Super Body Boot Camp. Talk about the “real deal” and crazy fitness retention rates! I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…
Read MoreThe New Fitness Marketing Ecosystem
These words… …were casually stated last Friday during a marketing podcast. The speaker probably didn’t realize how impactful her words were. I wrote them down because they were so powerful and insightful. If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future. I hope you’ll read them two or three times because they speak directly to YOU! It’s literally…
Read MoreThe Ultimate Fitness Journal
Take a look at this. What do you see? It’s a common sight. A personal trainer, a client and a clipboard! Trainers with clipboards have been around since I became a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, CA back in 1978! In my opinion it was…
Read MoreGround Zero – Fitness Marketing Supplements
THE PERIPHERALS… It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. And, some think it’s beyond their “scope of practice.” It’s not. Insurance? Nope, just…
Read MoreRelationship Marketing for Fit Pros and Health Coaches
As our industry moves forward into the “NEW NORMAL” there are a ton of questions about WHAT to do next. New fitness business models continue to fragment and expand into various hybrids and 100% online training services and memberships. A LITTLE CLARITY… Among the hybrids and 100% online business owners…
Read MoreHow Fit Pros and Health Coaches Can Grow Their Businesses Faster
What a difference a “mindset” makes! What a difference it can make in your business and your life! Billy Davidson is a “real world” example of this. Here’s part of an email he sent… —————————— “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…
Read MoreShe Just Said “No!”
Talk about easy money… Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes. When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…
Read MoreIs Change Good..?
Here we are… Months into the new year…. So, let me ask you an important question. Are you going to do anything different this year? Has the pandemic changed your approach toward your business? Have you asked yourself… “What do I really want out of my business this year..?”…
Read MoreHow Peyton Manning Might Unknowingly Help Your Fitness Business…
During the middle of the night I bolted upright in our bed. It shook so much that Gigi (my wife) thought we were experiencing an earthquake. She looked at me and asked, “What’s going on? Are you alright?” I was more than alright. I was so stoked with WHAT was…
Read MoreHow Fit Pros Should Navigate a Post COVID-19 World
To say it’s a “NEW WORLD”… is an understatement. No matter what type of health professional you are, your business is forever changed. Most notably, you now know the absolute necessity of your business being able to offer services and products “online.” If you think for one second that this…
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