Posts Tagged ‘fitness retention’
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Read MoreHow to Drive Traffic To Your Website
Rule #1 for all “Online Businesses” as well as physical businesses attempting to boost their “online presence” is: Blog, Blog, Blog! And, then: Post, Post, POST on social media! Here’s Why… Brand Engagement: As an online marketer, one of your biggest priorities is to keep people ENGAGED with YOUR BRAND. In…
Read MoreWhy Athletes and Fitness Enthusiasts Multi-Dose
Have you ever heard the term “multi-dosing” as it relates to nutritional supplements? If not, you’re certainly not alone. Not surprisingly, more than 99% of people do NOT multi-dose. So, before I explain the rationale, allow me to offer some background. A Little History… Before World War II the extent of…
Read MoreThe Expanding Role of Health Professionals
Want to see something amazing? Try this little experiment. Google these three words: Body Transformation Challenge. In less than a second Google delivered more than 120,000,000 results! YIKES…! What does that tell you about our industry? For me… it makes me feel like I’m just following the crowd. Talk about…
Read More2 Key Secrets of Modern Fitness Marketing
Are your sales and marketing strategies just plain OLD and STALE..? Do you feel like no matter what you do… it’s not very effective at converting prospects into clients? Unfortunately, there are so many outdated, legacy sales techniques that simply don’t translate well in today’s modern markets. It’s particularly true these days…
Read MoreHow to Add MASSIVE GROWTH to Your Fitness Business
Do you feel like your fitness business isn’t growing as fast as you’d hoped? Perhaps you find yourself competing in the “price wars” and forced to offer 4-Week Body Transformation Challenges with a “money-back” guarantee just to maintain some cash flow. Then, you hope some of the participants will sign-up for longer…
Read MoreHow to Future-Proof Your Health and Fitness Business
Let’s just sum it up in one word: “COMMUNITY.” Let me explain… If you really want to “future-proof” your fitness business, then the entire MINDSET of your business (including you, your staff, your facility ambiance, etc.) MUST… and I mean MUST focus on building “COMMUNITY.” I know you’ve heard…
Read MoreOld School Vs. New School Vs. Real School…!
It’s a funny world. Things come and go… and then come again. A few years ago I received a promo about an upcoming concert in the desert — Coachella, CA. It was one of the biggest concerts, EVER! And, look who it was! Hell, I’m 66 and first saw the…
Read MoreHow to BE DIFFERENT: Focus on 3 Words
3 Words Present. Convert. Deliver. There they are. The THREE WORDS the most successful fitness professionals will live by this year. These THREE WORDS will become their THEME. Their MANTRA. And, if you’re interested in making mucho dinero… they should become YOUR THREE WORDS, too! Here’s why…. It’s because they will offset these other three words — or…
Read MoreWhy YOU SHOULD LOOK like a Fitness PRO
The fitness industry is more complicated than just a few years ago. It’s more fragmented. From: traditional big box clubs training studios independent trainers To: online health coaching personal development lifestyle consulting There are literally millions upon millions of health and fitness professionals throughout the world. One Thing Will Never Change…
Read MoreHow to make BIG DECISIONS — are you in?
Quite often a single decision changes a person’s business… and his or her life… FOREVER! How about marriage? That’s a big one! What about quitting the 9-5 job to start your own business? Big decision… right? Whoa…. and having kids..? Totally life-changing! The ability to make BIG DECISIONS is one…
Read MoreHow Top Fit Pros Generate Quiet, Sexy Money!
If you’ve known me for a while, you know I love technology. Heck, I’ve been developing software for the health and fitness community since 1995! But, when you read this…. you might think I talk out both sides of my mouth. Here’s why…. As much as I love technology… I’ll…
Read MoreHow to Teach Your Clients About Digestion…
(yes, this is part of the social media banner package you receive with ONBOARD 101.) If you are a fitness professional or health coach and you want to INCREASE retention, referrals and revenues… then health education should truly be part of your business. In fact, among many top pros, it’s a moral…
Read MoreHow to Leverage the Ultimate PLUG & PLAY Profit Generator
TIME TO LEVEL UP YOUR ONLINE BUSINESS… If you want, you can try out The Ultimate PLUG & PLAY Profit Generator… RIGHT NOW! —> CLICK HERE…! ONBOARD 101 is totally PLUG & PLAY — and you DON’T need to be a “techie” to get started! We took care of it all, including: Written…
Read MoreHow to Retain Your Training Clients – The 4 Secrets
If you run a health club, a studio, a training company or any kind of health related business… then just like me.. you know the importance of the 3R’s Retention Referrals Revenues Am I right? So, let me share with you 4 Absolute Truths about fitness retention, fitness referrals and fitness revenue…
Read MoreHow to Generate INSTANT Revenue
I’m really excited to share something with you that could seriously INCREASE YOUR REVENUE… INSTANTLY! And, “it” was reinforced when I sat in on a webinar hosted by Alicia Streger as she interviewed Rick Streb who runs a successful studio and owns ProDiets.com Rick’s a seasoned pro with lots of business savvy. So, I…
Read MoreHow To Generate Gazillions of Qualified Fitness Leads
Whether you do business in a physical location or 100% online – your highest priority is LEAD GENERATION. Here’s how one of the smartest, most creative trainers generated more than 2,000 qualified leads in less than 3 months. Marcie Goodwin owns a small studio in Virginia. She’s been an ONBOARD 101 administrator for 3 years,…
Read MoreThe “NEW” Next Generation of Fit Pros
Ten years ago I wrote an article titled, “The Next Generation Fitness Professional.” It was forward-focused about Generation X Trainers and how those “young guns” embraced new technologies including mobile smart phones and the internet to increase their own productivity as well as marketing and managing their businesses. I layered this scenario on top of…
Read MoreHow to Become a Fitness Marketing Ninja and Outsmart the Celebrities
I often think these weight-loss celebrity spokespeople should be thrown in jail for the crap they promote. Just think about it. If YOU or any certified fit pro were to spout off the same kind of false headlines, misinformation and pure nonsense as Oprah, Dr. Phil, Marie, Dr. Oz., Dan Marino and others — you’d be ridiculed…
Read MoreWhat and How to Sell Online…
The online business model…. WOW!.. I’m serious…. it’s really gaining momentum! Have you taken a long, hard look at how much the Fitness Studio, Personal Training and Health Coaching business models are changing? Especially among the entrepreneurial group of health and fitness professionals who see the advantages of marketing and selling…
Read MorePlan, Promote and Execute…
Recently … … the big buzz throughout the U.S. interwebs was all about Amazon Prime! I have to hand it to them. They invented a retail holiday out of thin air… that captures millions of consumers willing to opt-in to the $99 recurring annual fee. 1,000,000 x $99 (just to belong) = $99,000,000 (net profit)!…
Read MoreHow to INCREASE the Lifetime Value of Your Clients…
I recently received a phone call from one the world’s most respected personal development experts. And the secret he shared with me could 2X your business growth and sales revenue. No, it was NOT Anthony Robbins or Jim Rohn or Dan Kennedy or Brian Tracy.. but he’s in that tier… so, you can…
Read MoreHow to AVOID another One-Night Stand!
For the past few years most marketing and sales consultants in the fitness industry have advised independent personal trainers, studios and clubs to “SELL RESULTS… SELL RESULTS… SELL RESULTS!!!!” Whether it’s weight-management or body-building, the “SELL RESULTS” mantra is pervasive. And, it’s re-enforced with images of skinny waists, bulging biceps, six-pack abs and…
Read MoreHow Top Fit Pros Generate Passive Income and Scale Up…
It seems like the entire health and fitness industry is looking for ways to take their businesses ONLINE. And thousands of fit pros have already figured out how to create an ONLINE TRAINING function using some third-party apps. But, at the end of the day, they are STILL TRADING DOLLARS for HOURS …
Read MoreHow to Convert Your FITNESS CONTENT Into CASH FLOW…
Do you “ONBOARD” your new clients or members? If you answered, “No,” you’re not alone. In the fitness space, I only know of: 12 health coaches 4 big box clubs 23 studios … that actually have a real and profitable “onboarding” program for new clients. I’m not talking about the…
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