Are These Idiots Stealing From You…?

 How about CFP as Certified Fitness Professional?   I am so sick and tired of unqualified, uncertified, unscrupulous and underhanded phony fitness wannabes.   They set up “funnel based” websites and then prey upon unsuspecting consumers who don’t know the difference between a certified, qualified health professional and some “poser” with an InstaGram following!…

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Is THIS the FUTURE of FITNESS TRAINING…?

  There was a time, back when I was a personal trainer at Jack LaLanne’s European Health Spas (1978), that we simply handed out standardized workout plans and served more like “babysitters” than anything else.    We’ve come a long way, baby!   Today’s coaches and trainers possess an amazing wealth of knowledge — far…

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The NEW Health & Fitness Business Model

  Oh yes… in so many ways the health and fitness industry has remained the same for over 50 years.  Big box facilities, franchises, boutique studios,  independent trainers and coaches, etc.    It’s true that most the equipment (except free weights) has modernized with new designs and engineering —  but, it’s basically the same idea…

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3 Pillars Of Guaranteed Success!

    ​Listen, you already know that navigating the health and fitness industry is no walk in the park! ​ With 1,000’s of practitioners, countless methodologies and a booming interest in personal well-being, standing out and earning trust in this space can feel overwhelming – regardless of your qualifications and certifications. ​ If you’re a health related business owner…

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How to Attract a Mass Volume of Weight-Loss Clients

  Just 2 months ago, ​Annie Littlefield, a sports nutritionist/trainer read on our site that Weight-Loss is the second most popular topic in the world (behind wealth building).​ ​ So, she decided to send this letter out to 20 different family medical practices within a 30 mile radius of her market area. ​ ​👉 To…

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5 Advantages of an ONLINE Health Education Course

  It’s amazing how many health, fitness, wellness and medical professionals miss the opportunity to help their clients achieve their goals by not offering to educate them.   After all, KNOWLEDGE IS POWER.… right?   Here are five (5) advantages that go to those who choose to EMPOWER their clients, members and patients through an…

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Why Fitness Pros Should Offer Their Own Line of Nutritional Supplements

  Here are 10 compelling reasons why you, as a fitness pro, should consider offering your own branded line of nutritional supplements:   ✅  Offering Informed Solutions: Every individual has unique nutritional needs. By knowing your proprietary line of branded nutritional supplements, you can ensure that the supplements align perfectly with the training and nutrition…

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Is Fitness Branding a Hoax?

  All This Talk About “BRANDING…”   This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.”   First off, it seems that…

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Have You Met Your “Future-Self?”

  It was a Rolls Royce that did it for me! ​ Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. ​ Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” ​ We…

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Winners and Losers

  Yes… there are “winners” and “losers” in this world. ​ As athletes, coaches and entrepreneurs – we are accustomed to these labels. ​ But, in our everyday lives that kind of stereotyping is too binary. Like black and white. ​ In the real world most of us possess winning and losing “behaviors.” ​ We have BOTH! ​ EXAMPLES… ​ Maybe you…

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Believe…

  Have you watched the series, Ted Lasso? ​ If so, you’ll relate. ​ If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: ​ BELIEVE. ​ It’s the centerpiece of the entire series. ​ Yes…. BELIEF is POWERFUL. ​ * To believe in yourself.…

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Beyond WHY is “WHO!”

  It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc.   And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…

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How to Earn $921.91 per Hour in Your Spare Time

What the….? Did you ever meet somebody who just seems to make money no matter what?  Seems unfair… but, that’s Jim Jennings.  I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.”   His “Fountain of Youth” program is no exception.   Here’s the math and then the details. Fountain…

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2 Amazing Fitness Boot Camp HACKS…

Listen to this!   Lou Ann Spencer operates a Super Body Boot Camp.   Talk about the “real deal” and crazy fitness retention rates!   I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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Ground Zero – Fitness Marketing Supplements

  THE PERIPHERALS… ​ It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. ​ I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. ​ And, some think it’s beyond their “scope of practice.” ​ It’s not. ​ Insurance? Nope, just…

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How Fit Pros and Health Coaches Can Grow Their Businesses Faster

  What a difference a “mindset” makes! ​ What a difference it can make in your business and your life! ​ Billy Davidson is a “real world” example of this. ​ Here’s part of an email he sent… ​ —————————— ​ “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…

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She Just Said “No!”

  Talk about easy money…   Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes.    When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…

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How Fit Pros Should Navigate a Post COVID-19 World

    To say it’s a “NEW WORLD”… is an understatement.   No matter what type of health professional you are, your business is forever changed.   Most notably, you now know the absolute necessity of your business being able to offer services and products “online.”     If you think for one second that this…

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How to Build Your Online Fitness Tribe

  By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

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Is Fitness Just Easy Money..? Ask a Wannabe!

    Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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Show Me The Money

  I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!”   And, the reason I talk about it so much is because that’s where the money is!   But, when I look at how the fitness industry is projected by the mainstream media,…

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