Posts Tagged ‘fitness revenue’
Is Fitness Branding a Hoax?
All This Talk About “BRANDING…” This topic is near and dear to my heart since it’s been part of my professional career for more than 35 years – so this may be a bit of a rant — or at the very least — a “wake-up call.” First off, it seems that…
Read MoreHave You Met Your “Future-Self?”
It was a Rolls Royce that did it for me! Early in my career (1982) I worked for a boss/mentor who owned a Rolls Royce – one of the most iconic luxury automobiles on the planet. Late one Friday afternoon, he asked me to take him to the airport in his “Rolls.” We…
Read MoreWinners and Losers
Yes… there are “winners” and “losers” in this world. As athletes, coaches and entrepreneurs – we are accustomed to these labels. But, in our everyday lives that kind of stereotyping is too binary. Like black and white. In the real world most of us possess winning and losing “behaviors.” We have BOTH! EXAMPLES… Maybe you…
Read MoreBelieve…
Have you watched the series, Ted Lasso? If so, you’ll relate. If not, the only thing you need to know is that above his door is a yellow sign with blue, hand-written letters that reads: BELIEVE. It’s the centerpiece of the entire series. Yes…. BELIEF is POWERFUL. * To believe in yourself.…
Read MoreBeyond WHY is “WHO!”
It’s true, that the “riches are in the niches!” It starts with determining who your ideal client is by: ✅ Age ✅ Sex ✅ Marital Status ✅ Physical Condition ✅ Affluence ✅ Etc. And, then that info is cross-referenced with the type of programming or coaching you offer. ✅ One-on-One ✅ Partner ✅…
Read MoreHow to Earn $921.91 per Hour in Your Spare Time
What the….? Did you ever meet somebody who just seems to make money no matter what? Seems unfair… but, that’s Jim Jennings. I’ve known Jim since 1992 and I’ve witnessed how everything he touches turns to “gold.” His “Fountain of Youth” program is no exception. Here’s the math and then the details. Fountain…
Read More2 Amazing Fitness Boot Camp HACKS…
Listen to this! Lou Ann Spencer operates a Super Body Boot Camp. Talk about the “real deal” and crazy fitness retention rates! I couldn’t believe it when I first heard about this, but when she called for more Journals… I asked a few questions. I wonder how many other Fit Pros and…
Read MoreThe New Fitness Marketing Ecosystem
These words… …were casually stated last Friday during a marketing podcast. The speaker probably didn’t realize how impactful her words were. I wrote them down because they were so powerful and insightful. If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future. I hope you’ll read them two or three times because they speak directly to YOU! It’s literally…
Read MoreGround Zero – Fitness Marketing Supplements
THE PERIPHERALS… It’s interesting how many Fit Pros and Health Coaches do NOT offer nutritional supplements to their clients and members. I know… I know… many believe it’s unprofessional or unethical to offer nutritional supplements. And, some think it’s beyond their “scope of practice.” It’s not. Insurance? Nope, just…
Read MoreHow Fit Pros and Health Coaches Can Grow Their Businesses Faster
What a difference a “mindset” makes! What a difference it can make in your business and your life! Billy Davidson is a “real world” example of this. Here’s part of an email he sent… —————————— “….I remember this blog post and how you mentioned that the railroads thought they were ONLY in the railroad business. Had they realized they were in the TRANSPORTATION business, they would have embraced the airplane and…
Read MoreShe Just Said “No!”
Talk about easy money… Jamie Wilson runs groups (8-12) at her studio in Florida and made an extra $200 in less than 5-minutes. When we spoke the other day, she told me that most of her clients were using MyFitnessPal or MapMyFitness or some other app like FitBit — and it was…
Read MoreHow Peyton Manning Might Unknowingly Help Your Fitness Business…
During the middle of the night I bolted upright in our bed. It shook so much that Gigi (my wife) thought we were experiencing an earthquake. She looked at me and asked, “What’s going on? Are you alright?” I was more than alright. I was so stoked with WHAT was…
Read MoreHow Fit Pros Should Navigate a Post COVID-19 World
To say it’s a “NEW WORLD”… is an understatement. No matter what type of health professional you are, your business is forever changed. Most notably, you now know the absolute necessity of your business being able to offer services and products “online.” If you think for one second that this…
Read MoreHow to Build Your Online Fitness Tribe
By now, you’re well aware the fitness business is rapidly changing. One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time. Is it happening…
Read MoreIs Fitness Just Easy Money..? Ask a Wannabe!
Can you imagine how great it would be if the fitness offering was the same as a bar? Bartender: “What will it be gentlemen?” “Give me a Bud. And, the same for my buddy here.” “O.K. that will be $7.00.” (If a Club operated like a bar): Front desk person:…
Read MoreShow Me The Money
I often talk about the “older” crowd… or the group to whom I prefer to use the label: “Masters of Life!” And, the reason I talk about it so much is because that’s where the money is! But, when I look at how the fitness industry is projected by the mainstream media,…
Read More5 Words That Will Change Everything About Your Business
These FIVE (5) WORDS will not only level-up your business, but quite possibly…. change your life. WARNING: This will NOT blow your mind like some kind of epiphany. I remember the first time I heard these 5 words. It was NOT earth-shaking at all. In fact, I couldn’t understand WHY anyone…
Read MoreWho Wants to Make More Money?
What business owner doesn’t want – or need – to make more money? Have you ever wondered why some owners make more money than others? I can tell you without hesitation that it’s all about taking action. (I know you’ve heard this before!) So, here are some of the ways “ACTION TAKERS”…
Read MoreThe 5 Huge Marketing Advantages of YOUR BRAND
I talk a lot about branding. And, believe me, I know it’s a tough subject in an industry that is almost 100% sales driven. It is not lost on anyone that sales is the life blood of your business. Cash baby! But, listen. If you plan to be in business…
Read MoreWeight-Management on Digital Autopilot
At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.” The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program. Why..? Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…
Read MoreHow to Create an Instant Up-Sell
Here’s a note I received from Anthony Leister, one of our fitness partners. He owns 2 boutique studios that cater to the 35+ crowd. ————————– Hey Art, This may be perceived as a bait and switch, although I personally see it as helping my members get the results they came here for. …
Read MoreBlack FREE-DAY Specials 2018
All of the FREE CONTENT, was moved to its own page: click here…
Read MoreHow to Drive Traffic To Your Website
Rule #1 for all “Online Businesses” as well as physical businesses attempting to boost their “online presence” is: Blog, Blog, Blog! And, then: Post, Post, POST on social media! Here’s Why… Brand Engagement: As an online marketer, one of your biggest priorities is to keep people ENGAGED with YOUR BRAND. In…
Read MoreWhy Athletes and Fitness Enthusiasts Multi-Dose
Have you ever heard the term “multi-dosing” as it relates to nutritional supplements? If not, you’re certainly not alone. Not surprisingly, more than 99% of people do NOT multi-dose. So, before I explain the rationale, allow me to offer some background. A Little History… Before World War II the extent of…
Read MoreThe Expanding Role of Health Professionals
Want to see something amazing? Try this little experiment. Google these three words: Body Transformation Challenge. In less than a second Google delivered more than 120,000,000 results! YIKES…! What does that tell you about our industry? For me… it makes me feel like I’m just following the crowd. Talk about…
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