Yes… it’s really happening!    Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic.   Maybe you’re even shutting down for a week… or more?   So… WHAT TO DO..???   YES… sure… you should absolutely communicate with your…

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  This is  from a lengthy email I recently received from a very experienced and successful club owner.  I consulted this owner from time to time over the past 15 years.    If you own a studio or club, I hope you find this as interesting as I find it gratifying.  —  Art —————– Dear…

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  At the end of the day…   Most people purchase the TRAINER… not training.   The COACH…. not the coaching.   The CONSULTANT… not the consultation.   That being the case, it really doesn’t matter how many degrees or certifications you’ve earned (not yet).   And, it doesn’t really matter what you charge (unless that’s your total strategy).   What matters is YOU!   …

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  If you run a health club, a studio, a training company or any kind of health related business… then just like me.. you know the importance of the 3R’s   Retention Referrals Revenues Am I right?   So, let me share with you 4 Absolute Truths about fitness retention, fitness referrals and fitness revenue…

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I hope the headline got your attention.. because it’s TRUE! But… before I explain what this means, allow me to “set the table.” Winds of Change… If you are a fitness business owner, trainer or health entrepreneur you are aware the fitness business is changing.. rapidly. Yes, I know it’s always changing… but this time…

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