What’s in a Name?   I’m asked this question all the time.     It’s an important question.     And the answer is:  A lot.   Because… whatever you decide for a NAME…. it’s going to be with you for a long time.   Plus, you’ll be spending tons of time, effort and money getting that…

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  When you decide to build and project a fitness brand one of the most important considerations will be your choice of colors and type of fonts.   Who knew colors and fonts could be so impactful?   But it’s true!   For example, what colors would you use if the target market (avatar) for…

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