Can you imagine how great it would be if the fitness offering was the same as a bar?   Bartender: “What will it be gentlemen?” “Give me a Bud.  And, the same for my buddy here.” “O.K. that will be $7.00.”   (If a Club operated like a bar):   Front desk person:…

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  Have you ever heard the term “multi-dosing” as it relates to nutritional supplements? If not, you’re certainly not alone.   Not surprisingly, more than 99% of people do NOT multi-dose.  So, before I explain the rationale, allow me to offer some background.   A Little History…   Before World War II the extent of…

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You’re Just One Word Away from Being a 7-Figure Fitness Business I’ve been in the fitness business since 1978 when I worked the floor as a personal trainer at Jack LaLanne’s European Health Spa in Huntington Beach, California. In that time I’ve seen plenty of fitness professionals get super wealthy.  While at the same time,…

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  Is the personal training business beginning to look like this?   Everyone fishing off the same pier…  with the same equipment…. for the same fish… the same way!   Sometimes, it feels like it.  Do you think so, too? Right now, there are thousands of trainers pitching all kinds of  “Low Barrier Offers” just…

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Interesting.  This explains a lot —  and it comes with a dose of REALITY! Despite all the hype and momentum surrounding fitness apps, wearables and other fitness technology, they’re NOT for everybody. Here’s the bottom line:  They’re absolutely awesome for some folks and completely useless for others. We recently supplied a major consumer market research…

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More and more health and fitness professionals are asking themselves this same question:  “How do I become a health coach?” It’s a fair question since becoming a health coach is NOT the same as being a personal trainer. When health coaching first started to become a popular career option, one of the first things I…

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WARNING:  This is a long post… but, I promise there is a HUGE PAYOFF!   – Art Mandy has been a fitness partner with our company for over 15 years. In that time, I’ve watched her transition through the “functional fitness” phase.  The Bootcamps.   Les Mills,  Zumba and Kickboxing.  At one point she considered becoming…

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Yes, we have a name for it.   It’s the one thing that trips-up health coaches, nutritionists, trainers and other health professionals no matter how good they are.   I experienced it — constantly — with our own Weight-Management & Lifestyle business in Newport Beach, California… and it absolutely drove me crazy.   Not to…

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“Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.” -Robert Frost, “The Road Not Taken” It Starts with “Balance” Yes, I know there all kinds of various weight-management program formats.  And, depending on who you talk to, there are lots of different…

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