Posts Tagged ‘Obesity’
$30 Billion and Growing…
The research is clear. Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry. For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…
Read MoreThe Best Lines…!
By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle. But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off. So, I want to share with you some of the best lines…
Read MoreHow to Save $1 Billion Dollars…
I can save more than $1,000,000,000 in nutritional research and health care. Really. I’m serious. Just allow me to conduct the research. Here’s my first complex research experiment: Place an apple in one hand and a cupcake in the other. Then, ask a 5-year old which is healthier. The toddler…
Read MoreHow to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…
Read MoreHow to PLAN for Success!
Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989. Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find. We achieved outstanding results with our clients. And, we…
Read MoreHow to Turn Crisis into Opportunity
One of the biggest opportunities in the industry is curriculum-based Health Education. You’re either “into it” or you’re not. It’s that simple. The Dumbing Down of Fitness After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…
Read More2 Red Flags of Faulty Protocol
Most people hate being duped! Don’t you? So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process. Just these two red flags should weed out more than 90% of the available programs. …
Read MoreHow to Become a Fitness Success Story
Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined. It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem) Hospital Weight Loss Programs (Medifast, Optifast, etc.) Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut, etc. Fitness-based Weight–Management Programs Now,…
Read MoreHow to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…
Read MoreHow to Crush the Fat-Loss Competition
Here it comes…. all the fitness contests including Transformation Programs (which should be based on body composition… right?) are underway in thousands of health clubs, gyms, studios and boot camps throughout the world. One-Way Ticket to the Winner’s Circle Listen, if you’re serious about your clients or members winning the contest… here’s…
Read More