$30 Billion and Growing…

The research is clear.   Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry.   For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…

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The Best Lines…!

  By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle.   But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off.   So, I want to share with you some of the best lines…

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How to Save $1 Billion Dollars…

  I can save more than $1,000,000,000 in nutritional research and health care.   Really. I’m serious.   Just allow me to conduct the research. Here’s my first complex research experiment:   Place an apple in one hand and a cupcake in the other.   Then, ask a 5-year old which is healthier. The toddler…

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How to Increase Your Sales

  When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES:   They only offer: one (1) program  one (1) price    That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price.  How many…

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How to PLAN for Success!

Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989.   Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find.   We achieved outstanding results with our clients.  And, we…

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How to Turn Crisis into Opportunity

  One of the biggest opportunities in the industry is curriculum-based Health Education.  You’re either “into it” or you’re not.  It’s that simple.   The Dumbing Down of Fitness   After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…

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2 Red Flags of Faulty Protocol

  Most people hate being duped!  Don’t you?   So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process.   Just these two red flags should weed out more than 90% of the available programs.  …

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How to Become a Fitness Success Story

    Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined.  It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem)   Hospital Weight Loss Programs (Medifast, Optifast, etc.)   Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut,  etc.   Fitness-based Weight–Management Programs   Now,…

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How to Guarantee Weight-Management Success!

How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!”   Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL!   All…

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How to Crush the Fat-Loss Competition

  Here it comes…. all the fitness contests including Transformation Programs  (which should be based on body composition… right?) are underway in thousands of health clubs, gyms, studios and boot camps throughout the world.   One-Way Ticket to the Winner’s Circle   Listen, if you’re serious about your clients or members winning the contest… here’s…

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How Much are YOU Worth…?

  Here’s what Rene Bradley recently told me about her ONBOARD 101 website.   “Art, my doctor doesn’t know this stuff.  And, you won’t find it compiled in this format at any college or university.  This is pure gold!”   But guess what?  I didn’t do anything special. It Started 20 Years Ago   I…

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I Don’t Care About Your Results

Yes, yes…. I know.  All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients.   And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation.  But, there’s something even MORE EFFECTIVE.  And, it will close more deals, generate more referrals and create more opportunities…

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Profits That NEVER Go Away…!

  O.K. the results are in.   From our survey, you let me know what’s important to you and your weight-management program.   Plus, I interviewed several weight-management administrators in both fitness and medical to help me understand specific challenges.   The two biggest issues that affect you are the same two issues that have…

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Malnutrition – the PERFECT Crime..!

  One of our customers, named Maddie, is a part-time trainer who is also a 10th grade Health & Nutrition teacher at her local high school.   She purchased a the MAP SYSTEM and introduced it to all of her H&N classes full of 15 and 16-year olds.   What she did next was pure…

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Go “Live” and Grow Rich…!

It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present  “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL.   They NEVER hunt for new clients.  In fact, quite often they have “waiting lists!”  …

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How a 5-Year Old Could Save Us Billions

Even a 5-year old kid could point us in the right direction to save more than $1,000,000,000 in nutritional research and health care. Really.  I’m serious.  Just allow me to show you the research.  It’s a pretty complex research experiment — are you ready..? First, find a 5-year old child. Then, place an apple in…

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I Blame YOU

Those are the words that came out of Jennifer Anderson’s mouth as she demanded a refund for her weight-management program.   And, even if she hadn’t blurted out those 3 ugly words, the implication is always clear…. “My Failure is YOUR FAULT!”   I’ll bet you’ve experience this same situation. It feels ugly…. right?  …

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Obesity Continues to Rise in U.S.

Even though this report may seem a little dated, it is the most recent from the Center for Disease Control (CDC) as it takes a while for them to compile and analyze all the data. I can tell you that the numbers here are a little conservative.  Americans continue to get fatter. Also, it’s important…

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Facts & Figures: The Weight-Loss Market

A long-time friend and highly respected market researcher on the weight-loss market is John LaRosa, director of Market Data Enterprises.  He is one of my “go-to” professionals when I want the facts and figures. He recently published an overview on the entire weight-loss industry (including diet foods, pills programs, etc).   You’ll note he doesn’t really…

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Steal This…

Yep…. Take it! This is the #1 requested download from our website. This FREE BROCHURE provides ideas on how to market, sell and PRICE your weight-management programs. Just take a look at these concepts.  You’re welcome to use the copy, design, the ideas or anything you want. You’ll notice that the only thing that ACTUALLY…

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“Done-4-You” Websites for Your Weight-Management Program

Yes, it’s coming …  January 2013. We’ll be introducing branded “Done-4-You” websites for Weight-Management.  Our project name is WMU-101 which stands for Weight-Management University 101. These are websites that trainers, clubs, studios and all fitness professionals can use as a primary site or as a “bolt-on” site that you can link to your current website.…

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Obesity Fact Sheet

Here we go again.. with some fantastic information from CSPI (Consumers for Science in the Public Interest) group. I don’t always agree with them on everything, but this OBESITY FACT SHEET is pretty astounding. To Download just CLICK HERE… And, as a fitness professional, it provides some really useful information – especially if you are…

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