Posts Tagged ‘Obesity’
$30 Billion and Growing…
The research is clear. Based on primary marketing research studies as well as secondary studies from other marketing research organizations – there is a huge chasm between “consumer demand” and “service offerings” within our industry. For 30 years the fitness industry has been slow to recognize, much less leverage, the opportunities associated with…
Read MoreThe Best Lines…!
By now, you know how much I preach about going out and presenting the TRUTH about Weight-Management and Lifestyle. But, I also know that it’s time consuming and requires a lot of creativity, effort and discipline to pull it off. So, I want to share with you some of the best lines…
Read MoreHow to Save $1 Billion Dollars…
I can save more than $1,000,000,000 in nutritional research and health care. Really. I’m serious. Just allow me to conduct the research. Here’s my first complex research experiment: Place an apple in one hand and a cupcake in the other. Then, ask a 5-year old which is healthier. The toddler…
Read MoreHow to Increase Your Sales
When it comes to offering weight-management services… thousands of clubs, studios and trainers make 2 HUGE MISTAKES: They only offer: one (1) program one (1) price That’s the equivalent to going to a tire store only to find they only carry one type tire in one size for one price. How many…
Read MoreHow to PLAN for Success!
Part of my business career was to serve as owner of a weight-management business in Newport Beach, CA., back in 1989. Our staff conducted the nutrition side of things and we outsourced the activity and exercise to the absolute best trainers we could find. We achieved outstanding results with our clients. And, we…
Read MoreHow to Turn Crisis into Opportunity
One of the biggest opportunities in the industry is curriculum-based Health Education. You’re either “into it” or you’re not. It’s that simple. The Dumbing Down of Fitness After 30 years in this business one of the most significant changes I’ve witnessed is the “dumbing down” of the public in regard to their…
Read More2 Red Flags of Faulty Protocol
Most people hate being duped! Don’t you? So, when consumers choose a program to help them lose weight (there are hundreds of options) there should be two red flags that help them with the decision-making process. Just these two red flags should weed out more than 90% of the available programs. …
Read MoreHow to Become a Fitness Success Story
Back in the “day” the competitive landscape for weight-management programs and services was pretty well defined. It basically looked like this: Commercial Weight Loss Centers (Jenny Craig, Weight Watcher’s, NutriSystem) Hospital Weight Loss Programs (Medifast, Optifast, etc.) Magic Pills & Drinks (fen-Phen, Slimfast, Hydroxycut, etc. Fitness-based Weight–Management Programs Now,…
Read MoreHow to Guarantee Weight-Management Success!
How many times have you seen this old pitch: “Lose 10 lbs in 2 Weeks!” Or,“Lose 30 lbs in 30 Days!” Then, of course, there are all the magic pill offers accompanied with bogus before and after pictures and it goes on and on… It’s like the never-ending marketing campaign from HELL! All…
Read MoreHow to Crush the Fat-Loss Competition
Here it comes…. all the fitness contests including Transformation Programs (which should be based on body composition… right?) are underway in thousands of health clubs, gyms, studios and boot camps throughout the world. One-Way Ticket to the Winner’s Circle Listen, if you’re serious about your clients or members winning the contest… here’s…
Read MoreHow Much are YOU Worth…?
Here’s what Rene Bradley recently told me about her ONBOARD 101 website. “Art, my doctor doesn’t know this stuff. And, you won’t find it compiled in this format at any college or university. This is pure gold!” But guess what? I didn’t do anything special. It Started 20 Years Ago I…
Read MoreI Don’t Care About Your Results
Yes, yes…. I know. All the top health and fitness marketers advocate the sales technique of selling “RESULTS” to your prospective clients. And, don’t get me wrong, “RESULTS” should be discussed during your sales presentation. But, there’s something even MORE EFFECTIVE. And, it will close more deals, generate more referrals and create more opportunities…
Read MoreProfits That NEVER Go Away…!
O.K. the results are in. From our survey, you let me know what’s important to you and your weight-management program. Plus, I interviewed several weight-management administrators in both fitness and medical to help me understand specific challenges. The two biggest issues that affect you are the same two issues that have…
Read MoreMalnutrition – the PERFECT Crime..!
One of our customers, named Maddie, is a part-time trainer who is also a 10th grade Health & Nutrition teacher at her local high school. She purchased a the MAP SYSTEM and introduced it to all of her H&N classes full of 15 and 16-year olds. What she did next was pure…
Read MoreGo “Live” and Grow Rich…!
It’s a simple proposition. Really! Just study this infographic for a minute and you’ll understand why health and fitness professionals who reach out to their communities and present “LIVE EVENTS” via seminars (and webinars) are ALWAYS the most SUCCESSFUL. They NEVER hunt for new clients. In fact, quite often they have “waiting lists!” …
Read MoreHow a 5-Year Old Could Save Us Billions
Even a 5-year old kid could point us in the right direction to save more than $1,000,000,000 in nutritional research and health care. Really. I’m serious. Just allow me to show you the research. It’s a pretty complex research experiment — are you ready..? First, find a 5-year old child. Then, place an apple in…
Read MoreI Blame YOU
Those are the words that came out of Jennifer Anderson’s mouth as she demanded a refund for her weight-management program. And, even if she hadn’t blurted out those 3 ugly words, the implication is always clear…. “My Failure is YOUR FAULT!” I’ll bet you’ve experience this same situation. It feels ugly…. right? …
Read MoreWhy Fitness Professionals Should Pitch Corporate Wellness Programs
I recently returned from an installation training for a corporate wellness program where the company chose to incorporate our ONBOARD 101 platform as part of their overall strategy. What was most interesting to me, since this was my first installation of this size and scope, was WHAT this company was previously using for…
Read MoreObesity Continues to Rise in U.S.
Even though this report may seem a little dated, it is the most recent from the Center for Disease Control (CDC) as it takes a while for them to compile and analyze all the data. I can tell you that the numbers here are a little conservative. Americans continue to get fatter. Also, it’s important…
Read MoreFacts & Figures: The Weight-Loss Market
A long-time friend and highly respected market researcher on the weight-loss market is John LaRosa, director of Market Data Enterprises. He is one of my “go-to” professionals when I want the facts and figures. He recently published an overview on the entire weight-loss industry (including diet foods, pills programs, etc). You’ll note he doesn’t really…
Read MoreSteal This…
Yep…. Take it! This is the #1 requested download from our website. This FREE BROCHURE provides ideas on how to market, sell and PRICE your weight-management programs. Just take a look at these concepts. You’re welcome to use the copy, design, the ideas or anything you want. You’ll notice that the only thing that ACTUALLY…
Read More“Done-4-You” Websites for Your Weight-Management Program
Yes, it’s coming … January 2013. We’ll be introducing branded “Done-4-You” websites for Weight-Management. Our project name is WMU-101 which stands for Weight-Management University 101. These are websites that trainers, clubs, studios and all fitness professionals can use as a primary site or as a “bolt-on” site that you can link to your current website.…
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