Here’s a story about creative PRICING and VALUE and PROMOTION. Here it is…   I once listened to a business owner tell his story. He owned gumball stands – the pedestal kind with the glass bubble “head” and the “quarter-slot” payment mechanism.   He wasn’t doing great.   He had gumball machines in offices (lots…

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Have you ever asked this question of someone: “Why are we doing it this way?” Only to be given the absolute worst answer ever: “Because we’ve ALWAYS done it THAT WAY!” Yes… it’s true with so many things.  But, nowhere is it more evident than with website developers / designers and templates. I am going…

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