The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become — especially post pandemic!   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in…

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Nutritional Supplements and the Band of Gypsies…

  Honestly…  they call me at least 3-4 times every single week. ​ And, it never ends well. ​ I call ’em the “band of gypsies!” ​ You may know who I’m talking about. ​ It’s that crowd of Internet Marketers who don’t really care what they’re selling as long as it makes a quick buck $$$. ​ They run Funnel Programs with a tons…

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Is Change Good..?

  Here we are…   Months into the new year….   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business this year..?”…

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Step #2 – Relationship Marketing – ESP

  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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Your Global Fitness Business

    Did it occur to you that the minute you launched a website, you immediately “evolved” your business from being “local” to “global!”    At least that’s the potential.    For the past few years I’ve been thinking about this almost non-stop.  The technology is getting easier.   And you, just like me, are…

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“ONLINE” FITNESS HEROES…

  Two weeks ago, after realizing how this virus was going to impact our industry, I was compelled to give back to the community.    So, I opened up ONBOARD-101 for FREE. ​ No strings attached. No credit card requirement. No obligations. Just sign-up and send your logo! ​ As a comprehensive, “ONLINE” INTERACTIVE TOOL, it’s a perfect “SOLUTION” for clubs, studios,…

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