Unapologetic “Throw Down”

  Do you ever wonder…. how successful health professionals invest their money?   Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website).   We discussed how most health professionals will invest in certain things with ZERO questions asked.   Like…

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First Impressions

  It’s amazing how many health and fitness professionals actually DEVALUE themselves. ​ It’s true. ​ And, I know why. ​ Much of it’s due to those outside “voices” like movies, television, magazines, the internet and other media that attempt to DEFINE who we are. ​ You’ve probably seen how they portray personal trainers and coaches as “boneheads” or “airheads.” ​ After…

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The Power Shift

  Here’s the thing… ​ Thousands of fitness business owners don’t see it happening. ​ That’s because it’s gradual… like declining eyesight. ​ But, there’s a POWER SHIFT happening right now..! ​ And, the marketing-savvy health and fitness business owners will leverage it to their advantage. ​ What’s a POWER SHIFT? ​ A BRIEF HISTORY OF THE EVER-EVOLVING…

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The New Fitness Marketing Ecosystem

  These words…   …were casually stated last Friday during a marketing podcast.   The speaker probably didn’t realize how impactful her words were.   I wrote them down because they were so powerful and insightful.   If you are a small fitness business owner or an independent coach or trainer… these words actually predict the future.   I hope you’ll read them two or three times because they speak directly to YOU!   It’s literally…

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Passive Recurring Income for Fit Pros and Health Coaches

  Are you ready for a little “success” math! I JUST SENT TRUDY MANNING A CHECK FOR $539.91   Here’s why…   1.) First off, Trudy Manning uses this email (or a variation) every single week: CLICK or TAP HERE… (you can download the letter in MS Word)   2.) On the first and third Saturdays of each month, at the end of each group session, she holds a “TASTING!”…

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Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become — especially post pandemic!   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in…

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Nutritional Supplements and the Band of Gypsies…

  Honestly…  they call me at least 3-4 times every single week. ​ And, it never ends well. ​ I call ’em the “band of gypsies!” ​ You may know who I’m talking about. ​ It’s that crowd of Internet Marketers who don’t really care what they’re selling as long as it makes a quick buck $$$. ​ They run Funnel Programs with a tons…

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Is Change Good..?

  Here we are…   Months into the new year….   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business this year..?”…

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Step #2 – Relationship Marketing – ESP

  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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Your Global Fitness Business

    Did it occur to you that the minute you launched a website, you immediately “evolved” your business from being “local” to “global!”    At least that’s the potential.    For the past few years I’ve been thinking about this almost non-stop.  The technology is getting easier.   And you, just like me, are…

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“ONLINE” FITNESS HEROES…

  Two weeks ago, after realizing how this virus was going to impact our industry, I was compelled to give back to the community.    So, I opened up ONBOARD-101 for FREE. ​ No strings attached. No credit card requirement. No obligations. Just sign-up and send your logo! ​ As a comprehensive, “ONLINE” INTERACTIVE TOOL, it’s a perfect “SOLUTION” for clubs, studios,…

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How Fit Pros Should Navigate a Post COVID-19 World

    To say it’s a “NEW WORLD”… is an understatement.   No matter what type of health professional you are, your business is forever changed.   Most notably, you now know the absolute necessity of your business being able to offer services and products “online.”     If you think for one second that this…

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Take Advantage of ONBOARD-101 for FREE

  Still not getting the ONLINE traffic you want and need during this crisis?   Here’s how to ADD VALUE to your online workouts and/or live streaming events.   Take advantage of the ONBOARD 101 FREE TRIAL.   And, it’s a whole lot EASIER than trying to configure ZOOM or other streaming tech!   In…

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Amid Coronavirus COVID-19 Pandemic Crisis What Fit Pros Should Do Now

  Yes… it’s really happening!    Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic.   Maybe you’re even shutting down for a week… or more?   So… WHAT TO DO..???   YES… sure… you should absolutely communicate with your…

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It Only Takes One Online Course Client

  This is AMAZING…!    Any fit pro and health coach can do it.  Including YOU!   It just takes ONE PERSON to create this incredible opportunity   And, you should take advantage of it as soon as possible!   Let me start from the beginning…   Last March, I received an email from Julie St. James, a health coach…

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A Handy FREE Tool…!

There are a lot of different ways to convert a .pdf doc into to a .jpg image file.   But, this is super quick and easy.    Once you convert your .pdf documents into .jpg image files  you can use them on social media, websites, blogs and even email.   The ultimate goal is to DRIVE TRAFFIC…

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5 Words That Will Change Everything About Your Business

  These FIVE (5) WORDS will not only level-up your business, but quite possibly….  change your life.    WARNING:   This will NOT blow your mind like some kind of epiphany.    I remember the first time I heard these 5 words.  It was NOT earth-shaking at all.    In fact, I couldn’t understand WHY anyone…

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8 New Recipes and 5 Free Downloads!

    Yum…Yum…!   We just released eight (8) new recipes:  EZ Classic Chili Protein Pancakes Green Bean Stir Fry Couscous Fruit Salad Baked Curried Brown Rice & Lentil Barley Brown Rice Pilaf Lemon Rice Brown Rice Goat Cheese Cakes   You can view them (in RED) on the demo website: Digital Welcome Kit.com.   If you have your own DIGITAL…

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How to Drive Traffic to Your Website

**  This same procedure can be used for any website… and can be performed for both blog posts and web pages. Video Total Run Time: 3-minutes     Video Transcription:   Listen, whether you’re using social media, direct mail or even paid advertising… it’s crucial that all roads lead BACK to your website.   Why……

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Weight-Management on Digital Autopilot

  At least once a week someone asks me for a weight-management program that can “run 100% on auto-pilot.”    The fact is..even our ONBOARD 101 isn’t 100% auto-pilot if it’s being used as part of a Weight-Management Program.    Why..?   Because even the most successful weight-management program requires some sort of HUMAN INTERACTION…

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How to Drive Your Fitness BRAND Perception

  Are people just dying to give you their money?   I know, it sounds crazy!   Can you even imagine people lined-up to hand you their hard-earned money…  Seriously?    But, that’s exactly how Jeff Closner explains it.   “It almost feels illegal” he told me the other day.    “But, whenever I present a…

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From Price Addiction to Premium Paradise

  How long have independent trainers, studios, clubs and other fitness businesses been beating each other over the head with PRICING…!!!   I don’t really know.    But, for at least as long as I’ve been in the fitness business (30 years).   It’s an addiction.   And, it seems that this PRICE POINT ADDICTION…

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How to Create a Money Page on Your Website

  You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California.   One of the things that contributed to our success was the internet.   I remember how excited I was to launch my first website.…

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