Find Your Fitness Niche

Find Your Fitness Niche…. ​ Sure… you can probably take just about anybody and train them toward better health. ​ But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. ​ So, how do you differentiate yourself from the competition? ​ 🚀 Add a niche to…

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Above Average Health Professionals

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

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Unapologetic “Throw Down”

  Do you ever wonder…. how successful health professionals invest their money?   Just last week, I had a conversation about this very topic with a successful multi-studio owner named, Raymond Sparks, (we’re building his new website).   We discussed how most health professionals will invest in certain things with ZERO questions asked.   Like…

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You’ve Got This

  Do you sense this, too? ​ Maybe it’s because of the pandemic. Or the lousy economy. ​ Or… perhaps it’s because our industry, with all the new technology, is radically changing at an accelerated pace. ​ Whatever it is, after 33 years in the fitness industry, there seems to be some “weirdness” — at…

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Physical vs. 100% Online Training

  Thinking About Taking Your Training Business 100% Online..?   By now, you’ve certainly noticed how “DIGITAL” our industry has become — especially post pandemic!   I know I sure have.     In fact, I’ve contributed to it… a lot!   But, like all new things, there’s a LEARNING CURVE.    And, just as in…

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Is Change Good..?

  Here we are…   Months into the new year….   So, let me ask you an important question. ​ Are you going to do anything different this year? ​ Has the pandemic changed your approach toward your business? ​ Have you asked yourself… “What do I really want out of my business this year..?”…

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Step #2 – Relationship Marketing – ESP

  As we ALL enter this “New World” of fitness marketing, I hope YOU are convinced of the absolute importance of your email.   To understand the difference between “Legacy Marketing” and “New World Marketing” please CLICK or TAP HERE…   To read STEP #1 please CLICK or TAP HERE…   There are many fitness…

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Your Global Fitness Business

    Did it occur to you that the minute you launched a website, you immediately “evolved” your business from being “local” to “global!”    At least that’s the potential.    For the past few years I’ve been thinking about this almost non-stop.  The technology is getting easier.   And you, just like me, are…

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What Makes a LEADER…?

  Today’s COVID-19 environment has been brutal on your business… right?   I hope you’ll take some time off to relax, let your brain reset and hopefully read this story I’m about to share with you.   It was passed on to me by a former military guy who became a marketing guru.  It’s an amazing account that provides a…

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“ONLINE” FITNESS HEROES…

  Two weeks ago, after realizing how this virus was going to impact our industry, I was compelled to give back to the community.    So, I opened up ONBOARD-101 for FREE. ​ No strings attached. No credit card requirement. No obligations. Just sign-up and send your logo! ​ As a comprehensive, “ONLINE” INTERACTIVE TOOL, it’s a perfect “SOLUTION” for clubs, studios,…

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How Fit Pros Should Navigate a Post COVID-19 World

    To say it’s a “NEW WORLD”… is an understatement.   No matter what type of health professional you are, your business is forever changed.   Most notably, you now know the absolute necessity of your business being able to offer services and products “online.”     If you think for one second that this…

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Take Advantage of ONBOARD-101 for FREE

  Still not getting the ONLINE traffic you want and need during this crisis?   Here’s how to ADD VALUE to your online workouts and/or live streaming events.   Take advantage of the ONBOARD 101 FREE TRIAL.   And, it’s a whole lot EASIER than trying to configure ZOOM or other streaming tech!   In…

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Amid Coronavirus COVID-19 Pandemic Crisis What Fit Pros Should Do Now

  Yes… it’s really happening!    Right now, thousands of independent trainers, studios, clubs — and maybe YOU — are experiencing CANCELLATIONS due to this damned Coronavirus – COVID-19 Pandemic.   Maybe you’re even shutting down for a week… or more?   So… WHAT TO DO..???   YES… sure… you should absolutely communicate with your…

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How to Build Your Online Fitness Tribe

  By now, you’re well aware the fitness business is rapidly changing.    One of the biggest changes is going to come from small clubs, studios, boot camps and spas that have figured out how to run both a “Physical Training Business” and an “Online Coaching Business” at the same time.   Is it happening…

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5 Words That Will Change Everything About Your Business

  These FIVE (5) WORDS will not only level-up your business, but quite possibly….  change your life.    WARNING:   This will NOT blow your mind like some kind of epiphany.    I remember the first time I heard these 5 words.  It was NOT earth-shaking at all.    In fact, I couldn’t understand WHY anyone…

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8 New Recipes and 5 Free Downloads!

    Yum…Yum…!   We just released eight (8) new recipes:  EZ Classic Chili Protein Pancakes Green Bean Stir Fry Couscous Fruit Salad Baked Curried Brown Rice & Lentil Barley Brown Rice Pilaf Lemon Rice Brown Rice Goat Cheese Cakes   You can view them (in RED) on the demo website: Digital Welcome Kit.com.   If you have your own DIGITAL…

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Fitness Lemons to Lemonade

  This is  from a lengthy email I recently received from a very experienced and successful club owner.  I consulted this owner from time to time over the past 15 years.    If you own a studio or club, I hope you find this as interesting as I find it gratifying.  —  Art —————– Dear…

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How to Create a Money Page on Your Website

  You may already know that before I started Private Label Fitness, I owned and operated a very successful Weight-Management and Lifestyle consulting firm, called MediCorp, in Newport Beach, California.   One of the things that contributed to our success was the internet.   I remember how excited I was to launch my first website.…

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How to Drive Traffic To Your Website

  Rule #1 for all “Online Businesses” as well as physical businesses attempting to boost their “online presence” is:    Blog, Blog, Blog!   And, then:  Post, Post, POST on social media! Here’s Why…   Brand Engagement: As an online marketer, one of your biggest priorities is to keep people ENGAGED with YOUR BRAND.    In…

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How Today’s Fit Pros Invest For Success ONLINE….

  I just love the way this question was “framed” and presented to me.    “Would you invest $60 dollars to generate $199 (gross) $139 (net profit)?”    That’s not a bad return on investment.  Especially if it doesn’t require any effort or time. That’s exactly the question that Marcie Whitman asked me the other day……

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Get Branded for Fitness Referrals, Fitness Revenue and Fitness Retention

Do YOU want to generate new profits? Do YOU want to build referrals? Do YOU want to increase retention? Do YOU seriously want to increase margins, grow your business and add value to your BRAND?   Do YOU want to differentiate yourself from all competitors..? Are YOU ready to play “big league ball” as a world-class marketer..? Then, get up from whatever you’re doing, right now… and observe what the most successful businesses do with their brands.  GO TO YOUR NEAREST APPLE STORE!…

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