The Younger Fitness Enthusiasts – Gen Z and Millennials

By ArtRothafel

  Here’s what the most recent market research is telling our industry: ​ When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize: ​ ✅ preventive care ✅ personalization ✅ innovation ​ Their preferences also highlight a desire for community connection and experiential services rather than just products. So,…

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Find Your Fitness Niche

By ArtRothafel

Find Your Fitness Niche…. ​ Sure… you can probably take just about anybody and train them toward better health. ​ But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. ​ So, how do you differentiate yourself from the competition? ​ 🚀 Add a niche to…

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Above Average Health Professionals

By ArtRothafel

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

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