Business Owner Vs. Business Owner

I love speaking with business owners.. and getting that crazy look when I ask, “Are you a business OWNER or a BUSINESS owner?” What..? Funny question, right? But, it’s relevant.  Here’s what I’m talking about… The Passion Career Choice In our industry, there are so many outstanding professionals who follow their PASSION for fitness and…

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The Younger Fitness Enthusiasts – Gen Z and Millennials

  Here’s what the most recent market research is telling our industry: ​ When it comes to health and wellness, the younger generations, including Gen Z and Millennials, prioritize: ​ ✅ preventive care ✅ personalization ✅ innovation ​ Their preferences also highlight a desire for community connection and experiential services rather than just products. So,…

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Find Your Fitness Niche

Find Your Fitness Niche…. ​ Sure… you can probably take just about anybody and train them toward better health. ​ But that kind of “generalization” also means you’re competing with 100% of all clubs, studios and other fitness professionals. ​ So, how do you differentiate yourself from the competition? ​ 🚀 Add a niche to…

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Above Average Health Professionals

  Let’s just assume you’re great at what you do.   You probably have one or more certifications. Perhaps a degree.   You probably attend conferences, workshops and seminars to improve and further your skill sets.    After all, as a modern health professional it’s super important to keep up with the latest research, techniques…

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